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THE EFFECT OF DETERMINING MARKET ORIENTATION AND INNOVATION CAPABILITY ON BUSINESS PERFORMANCE IN MICRO, SMALL AND MEDIUM ENTERPRISES (UMKM) FRIED CHICKEN FRANCHISES IN BEKASI CITY AREA Syahyono, Syahyono; Fakhirah, Nidya; Nurhalimah, Siti; Febrianti, Ika Ajeng; Tantri, Anisa Setia
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.40290

Abstract

Penelitian ini bertujuan untuk menguji pengaruh orientasi pasar dan kemampuan inovasi terhadap kinerja bisnis. Objek penelitiannya adalah pemilik atau karyawan yang bekerja pada franchise ayam goreng. Metode penelitian menggunakan pendekatan kuantitatif. Kemudian pengujian yang dilakukan adalah reliabilitas indikator, reliabilitas konsistensi internal, dan inner model. Sampel yang digunakan sebanyak 100 orang. Hasil penelitian yang diperoleh menemukan bahwa orientasi pasar dan kapabilitas inovasi berpengaruh signifikan terhadap kinerja bisnis
THE IMPACT OF DYNAMIC CAPABILITY AND KNOWLEDGE SHARING OF CONSUMER PERCEPTION ON BUSINESS PERFORMANCE IN INDONESIAN INDUSTRY: A CASE STUDY OF ICED TEA DRINKS Syahyono, Syahyono; Astuti, Siska Diah; Zahra, Salsabilla Putri Lunita Assyiffa; Hasanah, Uswatun; Hardian, M. Rizqy Pratama
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.41090

Abstract

Penelitian ini bertujuan untuk menganalisis dampak kapabilitas dinamis dan berbagi pengetahuan terhadap persepsi konsumen dan kinerja bisnis dalam industri minuman es teh di Indonesia. Dengan menggunakan pendekatan studi kasus pada perusahaan es teh terkemuka, penelitian ini menyoroti pentingnya kemampuan perusahaan untuk beradaptasi dengan tren pasar yang berubah, seperti permintaan akan produk yang lebih sehat dan ramah lingkungan. Penelitian ini juga menekankan peran berbagi pengetahuan dalam membangun hubungan konsumen yang lebih kuat melalui transparansi tentang manfaat produk dan proses produksi berkelanjutan. Temuan menunjukkan bahwa kapabilitas dinamis secara signifikan memengaruhi kinerja bisnis, sementara berbagi pengetahuan tidak memiliki efek langsung yang signifikan. Namun, berbagi pengetahuan meningkatkan kapabilitas dinamis perusahaan, yang secara kolektif meningkatkan daya saing dan keberhasilan bisnis. Penelitian ini memberikan wawasan strategis bagi pelaku industri dalam mendorong inovasi, meningkatkan loyalitas merek, dan mempromosikan keberlanjutan.
Integrating Technology Adoption, Knowledge Sharing, and Financial Planning to Enhance Business Performance: A Model for F&B MSMEs in Jakarta Syahyono, Syahyono; S. Syahyono
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 3 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/f5pr5t41

Abstract

This study explores the impact of technology adoption, knowledge sharing, and financial planning on the performance of Micro, Small, and Medium Enterprises (MSMEs) in the Food and Beverage (F&B) sector in Jakarta, Indonesia. The research aims to develop an integrated model that illustrates how these factors contribute to improving business performance, particularly in the context of emerging markets. Using a quantitative approach, data was collected from 770 respondents via a survey, and Structural Equation Modeling (SEM) was employed to analyze the relationships between variables. The findings indicate that technology adoption significantly influences strategic absorptive capacity, which in turn enhances financial planning and business performance. Knowledge sharing was found to positively affect financial planning, but its direct impact on strategic absorptive capacity was weak. The study concludes that strengthening absorptive capacity and financial planning are critical for MSMEs to achieve sustainable growth and competitiveness in the digital age. This research offers valuable insights for MSME owners and policymakers aiming to improve the business performance of MSMEs through technology and knowledge integration.
Strategic Alignment and Absorptive Capacity as Key Drivers of Marketing Performance and Business Outcomes in Indonesian Food and Beverage MSMEs Syahyono, Syahyono; S. Syahyono
Coopetition : Jurnal Ilmiah Manajemen Vol. 16 No. 2 (2025): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fj5b6492

Abstract

This study explores the role of marketing performance in improving business outcomes for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia’s Food and Beverage (F&B) sector. Specifically, the research examines how strategic alignment and strategy absorptive capacity influence marketing performance and business performance. A quantitative approach using Structural Equation Modeling (SEM) was applied to analyze data from 617 respondents, including owners and managers of F&B MSMEs in West Java. The results indicate that strategic alignment significantly impacts strategy absorptive capacity, which in turn enhances business performance. Additionally, the study highlights the mediating role of strategy absorptive capacity, demonstrating that the alignment of business strategies and the ability to absorb external knowledge directly improve marketing and business outcomes. The research provides practical implications for managers of F&B MSMEs, particularly in adapting their strategies to the dynamic market environment, leveraging digital marketing tools, and fostering organizational capabilities to absorb and apply new knowledge. This study contributes to the literature by integrating strategic alignment, absorptive capacity, and marketing performance into a unified model, offering valuable insights for both academics and practitioners.
The Role of Strategic Leadership and Absorptive Capacity in Driving Innovation and Business Performance in MSMEs: Evidence from the Indonesian Food and Beverage Sector in West Java Syahyono, Syahyono; S. Syahyono
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 1 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/p95dtc65

Abstract

This study investigates the interplay between strategic leadership, absorptive capacity, business innovation, and business performance in Micro, Small, and Medium Enterprises (MSMEs) within the food and beverage (F&B) sector in West Java, Indonesia. Employing a quantitative approach, the research uses Structural Equation Modeling (SEM) to test hypotheses about the impact of strategic leadership and absorptive capacity on innovation and performance outcomes. The results indicate that strategic leadership influences business performance indirectly, primarily through its role in enhancing absorptive capacity, which, in turn, facilitates innovation. This absorptive capacity is identified as a key driver of business performance in MSMEs. The findings emphasize that effective leadership acts as a catalyst for fostering an environment conducive to learning and innovation, ultimately improving business outcomes. These insights are essential for MSME entrepreneurs and policymakers seeking strategies to enhance innovation and performance, particularly in resource-constrained environments. The study contributes to the theoretical understanding of strategic leadership and absorptive capacity in MSMEs and offers practical recommendations for strengthening business resilience and competitiveness in the rapidly evolving F&B sector.
Integrating Risk Management and Absorptive Capacity: Enhancing Business Performance in Micro, Small, and Medium Enterprises (MSMEs) in the Food and Beverage Sector Syahyono, Syahyono; S. Syahyono
Coopetition : Jurnal Ilmiah Manajemen Vol. 16 No. 1 (2025): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/0x9da391

Abstract

This study examines the interplay between risk management and absorptive capacity in improving business performance for Micro, Small, and Medium Enterprises (MSMEs) in the Food and Beverage (F&B) sector. MSMEs face increasing challenges due to globalization, market uncertainties, and technological changes, making risk management and absorptive capacity crucial for sustaining competitive advantage. The research investigates how effective risk management strategies, combined with a strong absorptive capacity, can enhance MSMEs’ financial and operational performance. By employing a quantitative approach and Structural Equation Modeling (SEM), data from 650 F&B MSMEs in West Java, Indonesia, were analyzed. The findings reveal that risk management significantly influences absorptive capacity, which in turn positively impacts business performance. This study highlights the importance of integrating these two factors, with absorptive capacity serving as a key mediator between risk management and business performance. Practical recommendations for MSMEs include strengthening risk management frameworks and fostering employee engagement to enhance absorptive capacity, thereby improving business outcomes. The results provide valuable insights for MSME owners and managers on how to navigate uncertainties and leverage knowledge to improve sustainability and competitiveness in a dynamic market environment.