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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis Jurnal Review Pendidikan dan Pengajaran (JRPP) eCo-Buss Coopetition : Jurnal Ilmiah Manajemen Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen dan Bisnis Jurnal Bina Bangsa Ekonomika eCo-Fin Jurnal Ekonomi, Manajemen, Akuntansi
Syahyono, Syahyono
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PRODUCT INNOVATION STRATEGIES AND MARKET ORIENTATION TO IMPROVE MARKETING PERFORMANCE AT MEATBALL MSMES IN BEKASI CITY Syahyono, Syahyono; Arifin, Nasjwa Putri Syachrah; Pearl, Sonia; Shalihin, Fikri Radiatus
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

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Abstract

Fierce competition in the meatball industry encourages MSMEs to innovate in products and marketing strategies. Product innovations such as flavor variants, raw material quality, and unique presentation can increase consumer appeal. In addition, a market orientation that understands customer needs and preferences is a key factor in increasing satisfaction and market share. However, the relationship between product innovation, market orientation, and marketing performance still needs to be further researched to provide new insights for MSMEs in increasing their competitiveness. Research method: This study uses a qualitative approach with in-depth interviews with MSME meatball owners and actors in Bekasi City and observation of the marketing process applied. The results of the study show that, simultaneously and partially, the orientation of market orientation variables, product creativity, and product innovation innovation have a positive and significant effect on the marketing performance of Meatball MSMEs in Bekasi City. Therefore, the right product innovation strategy and market orientation that focuses on consumer needs and desires can be key factors in improving the competitiveness and marketing performance of MSMEs. that product innovation, such as the development of flavor variants, the quality of raw materials, and innovations in presentation, plays an important role in attracting consumers' attention. In addition, market orientation based on understanding consumer preferences and product adaptation to market trends has been proven to increase customer satisfaction and expand market share. This study shows that market orientation has a significant effect on the marketing performance of Meatball MSMEs in Bekasi, while product innovation has a smaller direct influence. However, innovation still plays a role in strengthening market orientation. Therefore, MSMEs are advised to focus more on understanding market needs while continuing to innovate in order to increase their competitiveness and business growth.
Research Model of Supply Chain and Dynamic Capabilty on Business Performance of Madura Duck MSMEs in Bekasi Syahyono, Syahyono; Mayvea, Nadya Artha Joecha; Haniammaria, Erina; Ardiyanti, Difa; Ramadina, Risma Ayu
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 8.C (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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This research intends to analyze how supply chain management and dynamic capability impact the business performance of Madura Duck MSMEs located in Bekasi. To explore this, a quantitative method is employed using an explanatory approach to investigate the causal links among the variables. The study involved a sample of 100 participants, specifically owners and managers of Madura Duck MSMEs in Bekasi, chosen through a purposive sampling method. Data were gathered via a questionnaire that utilized a Likert scale ranging from 1 to 10, with analysis conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The result here is proved that the supply chain positively influences business performance significantly, presenting a coefficient of 0.307 (t = 2.241, p = 0.025). Meanwhile, dynamic capability has an even greater impact on business performance, with a coefficient of 0.530 (t = 4.009, p = 0.000). Additionally, there is a noteworthy indirect impact by the supply chain at the business performance through dynamic capability, which has a coefficient of 0.438 (t = 3.918, p = 0.000). The research model accounts for 64.5% of the variations in the business performance of Madura Duck MSMEs in Bekasi. This study offers both theoretical and practical insights into how the supply chain and dynamic capability affect the business performance of culinary MSMEs. The results imply that fostering robust dynamic capabilities, backed by efficient supply chain management, is crucial for enhancing the business performance of Madura Duck MSMEs in Bekasi.
Analysis Of Knowledge Sharing And Absoprtive Capacity Models On Business Performance In Msmes Engaged In Fried Foods In Bekasi City Syahyono, Syahyono; Purwitasari, Diah Ayu; Rahmawati, Inestia; Wati, Az Zahra Putri Setyo; Atika, Putri Amelia
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 8.C (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

The food industry, especially fried foods, plays an important role in Bekasi's economy, which is known as the centre of culinary production. Companies face increasingly complex challenges as the industry grows rapidly, such as changing consumer preferences, fierce competition, and rapid market dynamics. With the increasing complexity of competition in many industries, including the food industry, businesses must constantly look for methods to strengthen their capacity to adapt to innovations and changes in the market. Knowledge Sharing and Absorption Capacity support each other in improving the company's innovation and operational efficiency, which directly impacts business performance. Innovation and operational efficiency were significantly influenced by absorption capacity, i.e. the ability to receive, evaluate, and use external information. This study shows that the absorption capacity is strong and bagged.
THE EFFECT OF DETERMINING MARKET ORIENTATION AND INNOVATION CAPABILITY ON BUSINESS PERFORMANCE IN MICRO, SMALL AND MEDIUM ENTERPRISES (UMKM) FRIED CHICKEN FRANCHISES IN BEKASI CITY AREA Syahyono, Syahyono; Fakhirah, Nidya; Nurhalimah, Siti; Febrianti, Ika Ajeng; Tantri, Anisa Setia
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.40290

Abstract

Penelitian ini bertujuan untuk menguji pengaruh orientasi pasar dan kemampuan inovasi terhadap kinerja bisnis. Objek penelitiannya adalah pemilik atau karyawan yang bekerja pada franchise ayam goreng. Metode penelitian menggunakan pendekatan kuantitatif. Kemudian pengujian yang dilakukan adalah reliabilitas indikator, reliabilitas konsistensi internal, dan inner model. Sampel yang digunakan sebanyak 100 orang. Hasil penelitian yang diperoleh menemukan bahwa orientasi pasar dan kapabilitas inovasi berpengaruh signifikan terhadap kinerja bisnis
THE IMPACT OF DYNAMIC CAPABILITY AND KNOWLEDGE SHARING OF CONSUMER PERCEPTION ON BUSINESS PERFORMANCE IN INDONESIAN INDUSTRY: A CASE STUDY OF ICED TEA DRINKS Syahyono, Syahyono; Astuti, Siska Diah; Zahra, Salsabilla Putri Lunita Assyiffa; Hasanah, Uswatun; Hardian, M. Rizqy Pratama
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.41090

Abstract

Penelitian ini bertujuan untuk menganalisis dampak kapabilitas dinamis dan berbagi pengetahuan terhadap persepsi konsumen dan kinerja bisnis dalam industri minuman es teh di Indonesia. Dengan menggunakan pendekatan studi kasus pada perusahaan es teh terkemuka, penelitian ini menyoroti pentingnya kemampuan perusahaan untuk beradaptasi dengan tren pasar yang berubah, seperti permintaan akan produk yang lebih sehat dan ramah lingkungan. Penelitian ini juga menekankan peran berbagi pengetahuan dalam membangun hubungan konsumen yang lebih kuat melalui transparansi tentang manfaat produk dan proses produksi berkelanjutan. Temuan menunjukkan bahwa kapabilitas dinamis secara signifikan memengaruhi kinerja bisnis, sementara berbagi pengetahuan tidak memiliki efek langsung yang signifikan. Namun, berbagi pengetahuan meningkatkan kapabilitas dinamis perusahaan, yang secara kolektif meningkatkan daya saing dan keberhasilan bisnis. Penelitian ini memberikan wawasan strategis bagi pelaku industri dalam mendorong inovasi, meningkatkan loyalitas merek, dan mempromosikan keberlanjutan.
Integrating Technology Adoption, Knowledge Sharing, and Financial Planning to Enhance Business Performance: A Model for F&B MSMEs in Jakarta Syahyono, Syahyono; S. Syahyono
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 3 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/f5pr5t41

Abstract

This study explores the impact of technology adoption, knowledge sharing, and financial planning on the performance of Micro, Small, and Medium Enterprises (MSMEs) in the Food and Beverage (F&B) sector in Jakarta, Indonesia. The research aims to develop an integrated model that illustrates how these factors contribute to improving business performance, particularly in the context of emerging markets. Using a quantitative approach, data was collected from 770 respondents via a survey, and Structural Equation Modeling (SEM) was employed to analyze the relationships between variables. The findings indicate that technology adoption significantly influences strategic absorptive capacity, which in turn enhances financial planning and business performance. Knowledge sharing was found to positively affect financial planning, but its direct impact on strategic absorptive capacity was weak. The study concludes that strengthening absorptive capacity and financial planning are critical for MSMEs to achieve sustainable growth and competitiveness in the digital age. This research offers valuable insights for MSME owners and policymakers aiming to improve the business performance of MSMEs through technology and knowledge integration.
Strategic Alignment and Absorptive Capacity as Key Drivers of Marketing Performance and Business Outcomes in Indonesian Food and Beverage MSMEs Syahyono, Syahyono; S. Syahyono
Coopetition : Jurnal Ilmiah Manajemen Vol. 16 No. 2 (2025): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fj5b6492

Abstract

This study explores the role of marketing performance in improving business outcomes for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia’s Food and Beverage (F&B) sector. Specifically, the research examines how strategic alignment and strategy absorptive capacity influence marketing performance and business performance. A quantitative approach using Structural Equation Modeling (SEM) was applied to analyze data from 617 respondents, including owners and managers of F&B MSMEs in West Java. The results indicate that strategic alignment significantly impacts strategy absorptive capacity, which in turn enhances business performance. Additionally, the study highlights the mediating role of strategy absorptive capacity, demonstrating that the alignment of business strategies and the ability to absorb external knowledge directly improve marketing and business outcomes. The research provides practical implications for managers of F&B MSMEs, particularly in adapting their strategies to the dynamic market environment, leveraging digital marketing tools, and fostering organizational capabilities to absorb and apply new knowledge. This study contributes to the literature by integrating strategic alignment, absorptive capacity, and marketing performance into a unified model, offering valuable insights for both academics and practitioners.
The Role of Strategic Leadership and Absorptive Capacity in Driving Innovation and Business Performance in MSMEs: Evidence from the Indonesian Food and Beverage Sector in West Java Syahyono, Syahyono; S. Syahyono
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 1 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/p95dtc65

Abstract

This study investigates the interplay between strategic leadership, absorptive capacity, business innovation, and business performance in Micro, Small, and Medium Enterprises (MSMEs) within the food and beverage (F&B) sector in West Java, Indonesia. Employing a quantitative approach, the research uses Structural Equation Modeling (SEM) to test hypotheses about the impact of strategic leadership and absorptive capacity on innovation and performance outcomes. The results indicate that strategic leadership influences business performance indirectly, primarily through its role in enhancing absorptive capacity, which, in turn, facilitates innovation. This absorptive capacity is identified as a key driver of business performance in MSMEs. The findings emphasize that effective leadership acts as a catalyst for fostering an environment conducive to learning and innovation, ultimately improving business outcomes. These insights are essential for MSME entrepreneurs and policymakers seeking strategies to enhance innovation and performance, particularly in resource-constrained environments. The study contributes to the theoretical understanding of strategic leadership and absorptive capacity in MSMEs and offers practical recommendations for strengthening business resilience and competitiveness in the rapidly evolving F&B sector.
Integrating Risk Management and Absorptive Capacity: Enhancing Business Performance in Micro, Small, and Medium Enterprises (MSMEs) in the Food and Beverage Sector Syahyono, Syahyono; S. Syahyono
Coopetition : Jurnal Ilmiah Manajemen Vol. 16 No. 1 (2025): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/0x9da391

Abstract

This study examines the interplay between risk management and absorptive capacity in improving business performance for Micro, Small, and Medium Enterprises (MSMEs) in the Food and Beverage (F&B) sector. MSMEs face increasing challenges due to globalization, market uncertainties, and technological changes, making risk management and absorptive capacity crucial for sustaining competitive advantage. The research investigates how effective risk management strategies, combined with a strong absorptive capacity, can enhance MSMEs’ financial and operational performance. By employing a quantitative approach and Structural Equation Modeling (SEM), data from 650 F&B MSMEs in West Java, Indonesia, were analyzed. The findings reveal that risk management significantly influences absorptive capacity, which in turn positively impacts business performance. This study highlights the importance of integrating these two factors, with absorptive capacity serving as a key mediator between risk management and business performance. Practical recommendations for MSMEs include strengthening risk management frameworks and fostering employee engagement to enhance absorptive capacity, thereby improving business outcomes. The results provide valuable insights for MSME owners and managers on how to navigate uncertainties and leverage knowledge to improve sustainability and competitiveness in a dynamic market environment.
Co-Authors Apif CH, Faisal Arifin, Nasjwa Putri Syachrah Astuti, Siska Diah Atika, Putri Amelia Balkis, Andira Putri Difa Ardiyanti Dirgantara, Haikal Restu Dwi Anggraini, Elfira Fajarwati, Kharisma Fakhirah, Nidya Febrianti, Ika Ajeng Febriyanti, Elfiana Fikri, M. Al Firdaus, Akhtareza Fitri Anggraeni, Anggita Haniammaria, Erina Hardian, M. Rizqy Pratama Hermawan, Reza Khumairoh, Hasna Mayvea, Nadya Artha Joecha Nazir Ahmad, Maulvi Oktavia, Ayu Pearl, Sonia Purwitasari, Diah Ayu Putra, Aga Victoria Raden Mohamad Herdian Bhakti Rahmawati, Inestia Ramadhani, Dhaffa Ramadina, Risma Ayu Ramos, Raihan Risma Risma, Risma Rizki, Irma Elvira Robiatul Adawiyah Rohanah, Rohanah Rosidin, Kiswah Qeyla S. Syahyono Safitri, Annisa Saputra, Dwi Rezza Saputra, Febrian Aidil Shalihin, Fikri Radiatus Siti Nurhalimah Siwi, Dwi Arum Ingraka Tantri, Anisa Setia Uswatun Hasanah Wati, Az Zahra Putri Setyo Yudha, Krishna Zahra, Salsabilla Putri Lunita Assyiffa