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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis Jurnal Review Pendidikan dan Pengajaran (JRPP) eCo-Buss Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen dan Bisnis Jurnal Bina Bangsa Ekonomika eCo-Fin Jurnal Ekonomi, Manajemen, Akuntansi
Syahyono, Syahyono
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PRODUCT INNOVATION STRATEGIES AND MARKET ORIENTATION TO IMPROVE MARKETING PERFORMANCE AT MEATBALL MSMES IN BEKASI CITY Syahyono, Syahyono; Arifin, Nasjwa Putri Syachrah; Pearl, Sonia; Shalihin, Fikri Radiatus
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

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Abstract

Fierce competition in the meatball industry encourages MSMEs to innovate in products and marketing strategies. Product innovations such as flavor variants, raw material quality, and unique presentation can increase consumer appeal. In addition, a market orientation that understands customer needs and preferences is a key factor in increasing satisfaction and market share. However, the relationship between product innovation, market orientation, and marketing performance still needs to be further researched to provide new insights for MSMEs in increasing their competitiveness. Research method: This study uses a qualitative approach with in-depth interviews with MSME meatball owners and actors in Bekasi City and observation of the marketing process applied. The results of the study show that, simultaneously and partially, the orientation of market orientation variables, product creativity, and product innovation innovation have a positive and significant effect on the marketing performance of Meatball MSMEs in Bekasi City. Therefore, the right product innovation strategy and market orientation that focuses on consumer needs and desires can be key factors in improving the competitiveness and marketing performance of MSMEs. that product innovation, such as the development of flavor variants, the quality of raw materials, and innovations in presentation, plays an important role in attracting consumers' attention. In addition, market orientation based on understanding consumer preferences and product adaptation to market trends has been proven to increase customer satisfaction and expand market share. This study shows that market orientation has a significant effect on the marketing performance of Meatball MSMEs in Bekasi, while product innovation has a smaller direct influence. However, innovation still plays a role in strengthening market orientation. Therefore, MSMEs are advised to focus more on understanding market needs while continuing to innovate in order to increase their competitiveness and business growth.
Research Model of Supply Chain and Dynamic Capabilty on Business Performance of Madura Duck MSMEs in Bekasi Syahyono, Syahyono; Mayvea, Nadya Artha Joecha; Haniammaria, Erina; Ardiyanti, Difa; Ramadina, Risma Ayu
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 8.C (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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This research intends to analyze how supply chain management and dynamic capability impact the business performance of Madura Duck MSMEs located in Bekasi. To explore this, a quantitative method is employed using an explanatory approach to investigate the causal links among the variables. The study involved a sample of 100 participants, specifically owners and managers of Madura Duck MSMEs in Bekasi, chosen through a purposive sampling method. Data were gathered via a questionnaire that utilized a Likert scale ranging from 1 to 10, with analysis conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The result here is proved that the supply chain positively influences business performance significantly, presenting a coefficient of 0.307 (t = 2.241, p = 0.025). Meanwhile, dynamic capability has an even greater impact on business performance, with a coefficient of 0.530 (t = 4.009, p = 0.000). Additionally, there is a noteworthy indirect impact by the supply chain at the business performance through dynamic capability, which has a coefficient of 0.438 (t = 3.918, p = 0.000). The research model accounts for 64.5% of the variations in the business performance of Madura Duck MSMEs in Bekasi. This study offers both theoretical and practical insights into how the supply chain and dynamic capability affect the business performance of culinary MSMEs. The results imply that fostering robust dynamic capabilities, backed by efficient supply chain management, is crucial for enhancing the business performance of Madura Duck MSMEs in Bekasi.
Analysis Of Knowledge Sharing And Absoprtive Capacity Models On Business Performance In Msmes Engaged In Fried Foods In Bekasi City Syahyono, Syahyono; Purwitasari, Diah Ayu; Rahmawati, Inestia; Wati, Az Zahra Putri Setyo; Atika, Putri Amelia
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 8.C (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

The food industry, especially fried foods, plays an important role in Bekasi's economy, which is known as the centre of culinary production. Companies face increasingly complex challenges as the industry grows rapidly, such as changing consumer preferences, fierce competition, and rapid market dynamics. With the increasing complexity of competition in many industries, including the food industry, businesses must constantly look for methods to strengthen their capacity to adapt to innovations and changes in the market. Knowledge Sharing and Absorption Capacity support each other in improving the company's innovation and operational efficiency, which directly impacts business performance. Innovation and operational efficiency were significantly influenced by absorption capacity, i.e. the ability to receive, evaluate, and use external information. This study shows that the absorption capacity is strong and bagged.
THE EFFECT OF DETERMINING MARKET ORIENTATION AND INNOVATION CAPABILITY ON BUSINESS PERFORMANCE IN MICRO, SMALL AND MEDIUM ENTERPRISES (UMKM) FRIED CHICKEN FRANCHISES IN BEKASI CITY AREA Syahyono, Syahyono; Fakhirah, Nidya; Nurhalimah, Siti; Febrianti, Ika Ajeng; Tantri, Anisa Setia
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.40290

Abstract

Penelitian ini bertujuan untuk menguji pengaruh orientasi pasar dan kemampuan inovasi terhadap kinerja bisnis. Objek penelitiannya adalah pemilik atau karyawan yang bekerja pada franchise ayam goreng. Metode penelitian menggunakan pendekatan kuantitatif. Kemudian pengujian yang dilakukan adalah reliabilitas indikator, reliabilitas konsistensi internal, dan inner model. Sampel yang digunakan sebanyak 100 orang. Hasil penelitian yang diperoleh menemukan bahwa orientasi pasar dan kapabilitas inovasi berpengaruh signifikan terhadap kinerja bisnis
THE IMPACT OF DYNAMIC CAPABILITY AND KNOWLEDGE SHARING OF CONSUMER PERCEPTION ON BUSINESS PERFORMANCE IN INDONESIAN INDUSTRY: A CASE STUDY OF ICED TEA DRINKS Syahyono, Syahyono; Astuti, Siska Diah; Zahra, Salsabilla Putri Lunita Assyiffa; Hasanah, Uswatun; Hardian, M. Rizqy Pratama
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.41090

Abstract

Penelitian ini bertujuan untuk menganalisis dampak kapabilitas dinamis dan berbagi pengetahuan terhadap persepsi konsumen dan kinerja bisnis dalam industri minuman es teh di Indonesia. Dengan menggunakan pendekatan studi kasus pada perusahaan es teh terkemuka, penelitian ini menyoroti pentingnya kemampuan perusahaan untuk beradaptasi dengan tren pasar yang berubah, seperti permintaan akan produk yang lebih sehat dan ramah lingkungan. Penelitian ini juga menekankan peran berbagi pengetahuan dalam membangun hubungan konsumen yang lebih kuat melalui transparansi tentang manfaat produk dan proses produksi berkelanjutan. Temuan menunjukkan bahwa kapabilitas dinamis secara signifikan memengaruhi kinerja bisnis, sementara berbagi pengetahuan tidak memiliki efek langsung yang signifikan. Namun, berbagi pengetahuan meningkatkan kapabilitas dinamis perusahaan, yang secara kolektif meningkatkan daya saing dan keberhasilan bisnis. Penelitian ini memberikan wawasan strategis bagi pelaku industri dalam mendorong inovasi, meningkatkan loyalitas merek, dan mempromosikan keberlanjutan.
Co-Authors Apif CH, Faisal Arifin, Nasjwa Putri Syachrah Astuti, Siska Diah Atika, Putri Amelia Balkis, Andira Putri Difa Ardiyanti Dirgantara, Haikal Restu Dwi Anggraini, Elfira Fajarwati, Kharisma Fakhirah, Nidya Febrianti, Ika Ajeng Febriyanti, Elfiana Fikri, M. Al Firdaus, Akhtareza Fitri Anggraeni, Anggita Haniammaria, Erina Hardian, M. Rizqy Pratama Hermawan, Reza Khumairoh, Hasna Mayvea, Nadya Artha Joecha Nazir Ahmad, Maulvi Oktavia, Ayu Pearl, Sonia Purwitasari, Diah Ayu Putra, Aga Victoria Raden Mohamad Herdian Bhakti Rahmawati, Inestia Ramadhani, Dhaffa Ramadina, Risma Ayu Ramos, Raihan Risma Risma, Risma Rizki, Irma Elvira Robiatul Adawiyah Rohanah, Rohanah Rosidin, Kiswah Qeyla Safitri, Annisa Saputra, Dwi Rezza Saputra, Febrian Aidil Shalihin, Fikri Radiatus Siti Nurhalimah Siwi, Dwi Arum Ingraka Tantri, Anisa Setia Uswatun Hasanah Wati, Az Zahra Putri Setyo Yudha, Krishna Zahra, Salsabilla Putri Lunita Assyiffa