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THE EFFECT OF CHAIN VALUE CREATION ON INCREASING THE FASHION INDUSTRY BUSINESS PERFORMANCE IN BANDUNG CITY Syahyono, Syahyono
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 3 No. 2 (2021): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

The era of globalization causes increasingly competitive competition towards the creative economy. This creative economy is driven by an industrial sector called the creative industry. Creative industries that have optimal business performance are creative industries that apply value chains to each of their business processes. The value chain provides value delivery that offers superior value to the creative industries. However, this value chain is not owned or fully functional as it should be in the creative industry of the Binong Jati UMKM knitting center in Bandung. This article discusses aspects of business performance that are affected by value chain creation. This study uses descriptive-verificative survey research. The sampling technique used is probability random sampling. The results showed the influence of the value chain on business performance. So it can be concluded that the better the value chain, the higher the business performance at Binong Jati Knitting Center, Bandung City, and vice versa.

INNOVATION CAPABILITY AND MARKET ORIENTATION RESEARCH MODEL ON BUSINESS PERFORMANCE OF CHICKEN NOODLE UMKM IN BEKASI Syahyono, Syahyono; Oktavia, Ayu; Rohanah, Rohanah; Febriyanti, Elfiana; Adawiyah, Robiatul
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.833

Innovation and market orientation have now become important components for the sustainability and competitiveness of small businesses, especially MSMEs (Micro, Small, and Medium Enterprises) in Indonesia, due to the rapid growth of the culinary industry. Analyzing the impact of market orientation and innovation capability on the business performance of Mie Ayam SMEs in Bekasi City is the objective of this research. A quantitative correlational approach is used in this research. A sample of 100 Mie Ayam SME owners was selected through purposive sampling based on predetermined criteria, such as a minimum operational period of two years and consistent monthly income. The population of this study is MSMEs in the culinary industry. Surveys using structured questionnaires were employed to collect data, and the Partial Least Squares (PLS) approach was utilized for analysis. This research reveals that innovation capability significantly enhances business performance by driving improvements in products, processes, and strategies in line with market demand. Similarly, market orientation contributes positively by enabling businesses to understand consumer needs and respond to competitive dynamics. The synergy between these variables strengthens their impact, allowing SMEs to maintain relevance in a highly dynamic market. This study highlights the importance of integrating innovation and market orientation as strategic tools to sustain growth and enhance competitiveness. These results offer practical insights for MSME owners and policymakers to develop strategies that support the resilience and development of the culinary industry in the local context

PENGARUH MARKET ORIENTATION DAN TECHNOLOGY ORIENTATION TERHADAP BUSSINESS PERFORMANCE USAHA COFFE SHOP DI KABUPATEN BEKASI Syahyono, Syahyono; Ramadhani, Dhaffa; Apif CH, Faisal; Sodik, Jafar; Risma, Risma
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.852

This study aims to explore the influence of market orientation and technology orientation on the business performance of coffee shop businesses in Bekasi Regency. This study uses a qualitative approach by collecting data through a questionnaire distributed to 150 respondents, who are coffee shop consumers. Respondents were selected using the purposive sampling method. The results of the study show that the application of market orientation and technology orientation synergistically contributes significantly to improving the performance of the coffee shop business. The results of the study show that orientation technology, such as the use of delivery service applications, makes it easier to buy coffee. As many respondents (58.45%) expressed their agreement. In addition, 81.2% of respondents felt that the ease of the coffee ordering process influenced their purchasing decision. Meanwhile, Market Orientation in this case has only 50.9% of influencers and 62.7% of advertising on consumer buying interest. This study provides practical implications for coffee shop managers to increase competitiveness through innovative market approaches and the use of technology. This finding is expected to be a strategic reference for small and medium enterprises in similar sectors.

the Influence of Resource Based View and Motivation on the Performance of Grilled Chicken UMKM Fajarwati, Kharisma; Khumairoh, Hasna; Dirgantara, Haikal Restu; Syahyono, Syahyono; Putra, Aga Victoria
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 3: Maret 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i3.8611

Micro, small, and medium enterprises (MSMEs) play a significant role in the Indonesian economy, especially in terms of revenue sharing and job creation. This study was conducted to determine how resource-based perspective (RBV) and motivation affect business performance in micro, small, and medium enterprises (MSMEs) in the grilled chicken culinary sector in Rawalumbu District, Bekasi City. The results of the analysis show that RBV significantly affects motivation and business performance, but motivation does not significantly affect business performance. Primary data were collected through quantitative methods. This study shows that the main strategy for competitive MSMEs is optimizing internal resources. This study provides insight to MSME actors on how to manage resources and increase motivation to improve their competitive advantage.

Model Hubungan Antara Market Orientation dan Promotion Terhadap Business Performance UMKM Seblak di Bekasi Rizki, Irma Elvira; Balkis, Andira Putri; Syahyono, Syahyono; Safitri, Annisa; Saputra, Febrian Aidil
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 3: Maret 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i3.8678

Penelitian ini mengeksplorasi hubungan antara orientasi pasar, promosi, dan kinerja bisnis pada UMKM seblak di Bekasi. Dengan menggunakan metode kuantitatif dan desain kausal, data primer dikumpulkan melalui kuesioner dan dianalisis menggunakan SmartPLS. Sampel penelitian ini terdiri dari 100 responden yang berasal dari sektor UMKM seblak di Bekasi. Teknik pengambilan sampel yang digunakan adalah sampling non-probabilitas, dengan pendekatan purposive untuk memastikan jumlah sampel yang akan dianalisis. Hasil analisis menunjukkan bahwa orientasi pasar memiliki hubungan positif yang signifikan dengan promosi, namun dampaknya terhadap kinerja bisnis adalah minimal dan tidak signifikan. Selain itu, promosi juga menunjukkan dampak negatif dan tidak signifikan terhadap kinerja bisnis, yang mungkin disebabkan oleh eksekusi yang tidak efektif. Penelitian ini merekomendasikan UMKM untuk mengoptimalkan strategi promosi, fokus pada inovasi produk, dan meningkatkan efisiensi operasional.

The Influence of Resource Based View and Motivation on The Performance of Grilled Chicken UMKM Syahyono, Syahyono; Fajarwati, Kharisma; Khumairoh, Hasna; Dirgantara, Haikal Restu; Putra, Aga Victoria
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 3: Maret 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i3.8680

Micro, small, and medium enterprises (MSMEs) play a significant role in the Indonesian economy, especially in terms of revenue sharing and job creation. This study was conducted to determine how resource-based perspective (RBV) and motivation affect business performance in micro, small, and medium enterprises (MSMEs) in the grilled chicken culinary sector in Rawalumbu District, Bekasi City. The results of the analysis show that RBV significantly affects motivation and business performance, but motivation does not significantly affect business performance. Primary data were collected through quantitative methods. This study shows that the main strategy for competitive MSMEs is optimizing internal resources. This study provides insight to MSME actors on how to manage resources and increase motivation to improve their competitive advantage.

PRODUCT INNOVATION STRATEGIES AND MARKET ORIENTATION TO IMPROVE MARKETING PERFORMANCE AT MEATBALL MSMES IN BEKASI CITY Syahyono, Syahyono; Arifin, Nasjwa Putri Syachrah; Pearl, Sonia; Shalihin, Fikri Radiatus
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Fierce competition in the meatball industry encourages MSMEs to innovate in products and marketing strategies. Product innovations such as flavor variants, raw material quality, and unique presentation can increase consumer appeal. In addition, a market orientation that understands customer needs and preferences is a key factor in increasing satisfaction and market share. However, the relationship between product innovation, market orientation, and marketing performance still needs to be further researched to provide new insights for MSMEs in increasing their competitiveness. Research method: This study uses a qualitative approach with in-depth interviews with MSME meatball owners and actors in Bekasi City and observation of the marketing process applied. The results of the study show that, simultaneously and partially, the orientation of market orientation variables, product creativity, and product innovation innovation have a positive and significant effect on the marketing performance of Meatball MSMEs in Bekasi City. Therefore, the right product innovation strategy and market orientation that focuses on consumer needs and desires can be key factors in improving the competitiveness and marketing performance of MSMEs. that product innovation, such as the development of flavor variants, the quality of raw materials, and innovations in presentation, plays an important role in attracting consumers' attention. In addition, market orientation based on understanding consumer preferences and product adaptation to market trends has been proven to increase customer satisfaction and expand market share. This study shows that market orientation has a significant effect on the marketing performance of Meatball MSMEs in Bekasi, while product innovation has a smaller direct influence. However, innovation still plays a role in strengthening market orientation. Therefore, MSMEs are advised to focus more on understanding market needs while continuing to innovate in order to increase their competitiveness and business growth.

PRODUCT INNOVATION STRATEGIES AND MARKET ORIENTATION TO IMPROVE MARKETING PERFORMANCE AT MEATBALL MSMES IN BEKASI CITY Syahyono, Syahyono; Arifin, Nasjwa Putri Syachrah; Pearl, Sonia; Shalihin, Fikri Radiatus
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Fierce competition in the meatball industry encourages MSMEs to innovate in products and marketing strategies. Product innovations such as flavor variants, raw material quality, and unique presentation can increase consumer appeal. In addition, a market orientation that understands customer needs and preferences is a key factor in increasing satisfaction and market share. However, the relationship between product innovation, market orientation, and marketing performance still needs to be further researched to provide new insights for MSMEs in increasing their competitiveness. Research method: This study uses a qualitative approach with in-depth interviews with MSME meatball owners and actors in Bekasi City and observation of the marketing process applied. The results of the study show that, simultaneously and partially, the orientation of market orientation variables, product creativity, and product innovation innovation have a positive and significant effect on the marketing performance of Meatball MSMEs in Bekasi City. Therefore, the right product innovation strategy and market orientation that focuses on consumer needs and desires can be key factors in improving the competitiveness and marketing performance of MSMEs. that product innovation, such as the development of flavor variants, the quality of raw materials, and innovations in presentation, plays an important role in attracting consumers' attention. In addition, market orientation based on understanding consumer preferences and product adaptation to market trends has been proven to increase customer satisfaction and expand market share. This study shows that market orientation has a significant effect on the marketing performance of Meatball MSMEs in Bekasi, while product innovation has a smaller direct influence. However, innovation still plays a role in strengthening market orientation. Therefore, MSMEs are advised to focus more on understanding market needs while continuing to innovate in order to increase their competitiveness and business growth.

Research Model of Supply Chain and Dynamic Capabilty on Business Performance of Madura Duck MSMEs in Bekasi Syahyono, Syahyono; Mayvea, Nadya Artha Joecha; Haniammaria, Erina; Ardiyanti, Difa; Ramadina, Risma Ayu
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 8.C (2025): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research intends to analyze how supply chain management and dynamic capability impact the business performance of Madura Duck MSMEs located in Bekasi. To explore this, a quantitative method is employed using an explanatory approach to investigate the causal links among the variables. The study involved a sample of 100 participants, specifically owners and managers of Madura Duck MSMEs in Bekasi, chosen through a purposive sampling method. Data were gathered via a questionnaire that utilized a Likert scale ranging from 1 to 10, with analysis conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The result here is proved that the supply chain positively influences business performance significantly, presenting a coefficient of 0.307 (t = 2.241, p = 0.025). Meanwhile, dynamic capability has an even greater impact on business performance, with a coefficient of 0.530 (t = 4.009, p = 0.000). Additionally, there is a noteworthy indirect impact by the supply chain at the business performance through dynamic capability, which has a coefficient of 0.438 (t = 3.918, p = 0.000). The research model accounts for 64.5% of the variations in the business performance of Madura Duck MSMEs in Bekasi. This study offers both theoretical and practical insights into how the supply chain and dynamic capability affect the business performance of culinary MSMEs. The results imply that fostering robust dynamic capabilities, backed by efficient supply chain management, is crucial for enhancing the business performance of Madura Duck MSMEs in Bekasi.

Analysis Of Knowledge Sharing And Absoprtive Capacity Models On Business Performance In Msmes Engaged In Fried Foods In Bekasi City Syahyono, Syahyono; Purwitasari, Diah Ayu; Rahmawati, Inestia; Wati, Az Zahra Putri Setyo; Atika, Putri Amelia
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 8.C (2025): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

The food industry, especially fried foods, plays an important role in Bekasi's economy, which is known as the centre of culinary production. Companies face increasingly complex challenges as the industry grows rapidly, such as changing consumer preferences, fierce competition, and rapid market dynamics. With the increasing complexity of competition in many industries, including the food industry, businesses must constantly look for methods to strengthen their capacity to adapt to innovations and changes in the market. Knowledge Sharing and Absorption Capacity support each other in improving the company's innovation and operational efficiency, which directly impacts business performance. Innovation and operational efficiency were significantly influenced by absorption capacity, i.e. the ability to receive, evaluate, and use external information. This study shows that the absorption capacity is strong and bagged.

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