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All Journal Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Hilwa Karimah
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI PADA BITTERSWEET BY NAJLA Aulya Rachma Damayanti; Hilwa Karimah; Nazwa Abidin Yunus; Az Zahra Putri Setyo Wati; Muhammad Faiz Ferdi Rahman; Cattelya Putri Maharani; Kurniawati Mulyanti
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 10 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i10.4654

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui apakah minat pembelian produk Bittersweet By Najla dipengaruhi secara berbeda oleh harga dan kualitas produk. Dengan jumlah sampel sebanyak 65 responden, maka populasi penelitian dalam penelitian ini adalah pelanggan Bittersweet by Najla. Ada desain penelitian deskriptif kuantitatif yang digunakan. Regresi berganda merupakan pendekatan analisis data yang dihitung dengan software SPSS (Statistical Product and Service Solution) 2024. Penelitian menunjukkan bahwa nilai koefisien regresi variabel pengaruh harga (X1) sebesar 0,309 menunjukkan adanya korelasi positif antara peningkatan satuan pada variabel pengaruh harga dengan peningkatan minat beli produk. Bittersweet Najla mengalami kenaikan 0,309 unit. Koefisien regresi kualitas produk (X2) mempunyai nilai sebesar 0,438 (positif) yang menunjukkan bahwa minat konsumen untuk membeli produk Bitter Sweet By Najla mengalami kenaikan sebesar 0,438 satuan untuk setiap satuan variabel kualitas produk. Selain itu, nilai koefisien determinasi sebesar 77,1%, yang menunjukkan bahwa meskipun harga dan kualitas produk berperan dalam menarik minat konsumen untuk melakukan pembelian, faktor lain seperti promosi dan kualitas layanan memiliki sisa 22,9% dari varians tersebut. Keywords: Harga, Kualitas Produk, Minat Beli
Pengaruh Transformational Leadership terhadap Organizational Citizenship Behavior (OCB) dengan Work Engagement sebagai Variabel Mediasi pada PT Megah Dinar Calakan Hilwa Karimah; Rianti Setyawasih
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 3 (2026): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i3.8069

Abstract

This study aims to examine and analyze the effect of Transformational Leadership on Organizational Citizenship Behavior (OCB) with Work Engagement as a mediating variable among employees of PT Megah Dinar Calakan. In today's competitive business environment, organizations increasingly require employees who are willing to contribute beyond their formal job duties, a voluntary behavior known as Organizational Citizenship Behavior, which is believed to be encouraged through effective transformational leadership and a strong sense of engagement at work. This research applied a quantitative method with a causal-associative research design. The population comprised all employees of PT Megah Dinar Calakan, with a total sample of 35 respondents determined through a saturated sampling technique. Primary data were obtained through the distribution of questionnaires and analyzed using Structural Equation Modeling based on Partial Least Squares with the assistance of statistical software. The findings indicate that Transformational Leadership has a positive and significant effect on Organizational Citizenship Behavior, and also has a positive and significant effect on Work Engagement. In addition, Work Engagement has a positive and significant effect on Organizational Citizenship Behavior, and it also mediates the relationship between Transformational Leadership and Organizational Citizenship Behavior. These findings imply that organizations should strengthen transformational leadership practices, particularly by improving the communication of organizational vision and attention to individual employees' needs, while also maintaining employees' energy and enthusiasm at work, in order to enhance work engagement and foster voluntary, cooperative behavior that ultimately contributes to overall organizational effectiveness and performance.
Co-Authors Aulya Rachma Damayanti Az Zahra Putri Setyo Wati Cattelya Putri Maharani Kurniawati Mulyanti Muhammad Faiz Ferdi Rahman Nazwa Abidin Yunus Rianti Setyawasih