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Vidani, Jignesh

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Author-ID : 7605035

Religion Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences

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To Study Female Prefers of Purchasing Lipstick from Nykaa and Sugar in Ahmedabad City Ghevariya, Dikshita; Prajapati, Leha; Vidani, Jignesh
International Journal of Global Sustainable Research Vol. 2 No. 8 (2024): August 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijgsr.v2i8.2837

This study investigates the preferences of female consumers in Ahmedabad regarding lipstick purchases from Nykaa and Sugar, with a focus on the role of age in shaping purchasing decisions. Using a quantitative approach, the research tested multiple hypotheses to explore the relationships between age and various factors such as frequency of purchase, brand perception, pricing, packaging, and promotional influences. The findings reveal that age significantly impacts perceptions of product quality, value for money, pricing, and satisfaction with brand offerings, but these relationships tend to be weak. For instance, younger consumers were found to be more responsive to promotional offers and pricing, while older consumers prioritized product quality and brand trust. Interestingly, no significant association was found between age and preferences for online versus in-store purchases, suggesting that e-commerce strategies should be tailored to offer a seamless omnichannel experience. The study also found that satisfaction with both Nykaa and Sugar was influenced by factors such as packaging appeal, the color range of lipsticks, and brand loyalty. The research provides valuable insights for brands looking to target different age groups by tailoring their marketing strategies, product offerings, and customer engagement efforts. Furthermore, it highlights the importance of personalized approaches in a competitive beauty industry, especially considering the shifting dynamics of consumer preferences in urban areas

A Comparative Study on Urban Cruiser of Toyota V/S Harrier of Tata Engine, Mileage & Safety Among Consumers in Ahmedabad City Tinwala, Mohammed; Singh, Vishal; Vidani, Jignesh
International Journal of Global Sustainable Research Vol. 2 No. 8 (2024): August 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijgsr.v2i8.2838

This study examines consumer preferences regarding the Toyota Urban Cruiser and Tata Harrier with a focus on engine performance, mileage, and safety features in Ahmedabad City. Through hypothesis testing, the research explores how factors such as age influence perceptions and decisions when choosing between these two popular vehicles. Results indicate that there are significant associations between respondents' age and their beliefs about the engine performance of the Toyota Urban Cruiser, the luxury features of the Tata Harrier, and their fuel efficiency and city suitability. The study finds that older consumers tend to prioritize aspects such as engine reliability, smoothness, and practical performance, while younger consumers place more value on advanced technology and premium features. Additionally, the study highlights a shift in consumer preferences where younger buyers gravitate toward the luxury, design, and technology offered by the Tata Harrier, while older buyers prefer the comfort and efficiency of the Toyota Urban Cruiser. The research contributes to understanding the diverse needs of consumers in the automotive sector, offering insights for marketing strategies, product development, and customer engagement. The findings suggest that automakers can benefit from age-specific targeting, optimizing their products and advertising to meet the preferences of distinct consumer segments

To Study Gen-Z Preference Over Detergent VS Liquid for Cleaning Clothes in Washing Machine in Ahmedabad City Gelani, Daya; Vaniya, Pranay; Vidani, Jignesh
International Journal of Global Sustainable Research Vol. 2 No. 8 (2024): August 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijgsr.v2i8.2874

This study investigates the detergent preferences of Gen-Z consumers in Ahmedabad, focusing on their choice between powder and liquid detergents for laundry cleaning. By examining factors such as product switching motivations, satisfaction with detergent types, and perceived product efficiency, the research aims to uncover the key determinants influencing Gen-Z’s detergent choices. Using a quantitative approach, the study employs Chi-square tests to analyse the association between age and various factors, such as reasons for switching products, frequency of purchase, satisfaction levels, and ease of use. The results reveal that age does not significantly impact preferences for powder or liquid detergents, suggesting that Gen-Z's purchasing decisions are influenced by factors beyond age, including sustainability, convenience, and pricing. While no significant relationships were found between age and detergent-related behaviours, the findings highlight the importance of eco-friendly packaging, product innovation, and digital marketing in appealing to this consumer segment. The study suggests that Gen-Z values environmentally responsible products, ease of use, and affordability, which may drive their choices over traditional factors like brand loyalty. The practical implications for detergent brands include adopting sustainable practices, leveraging social media for marketing, and offering personalized, convenient product solutions. This research provides valuable insights for businesses aiming to capture the attention of Gen-Z consumers in the detergent market and beyond

To Study Consumer ‘S Perceptions About EASE of Use of Online Banking in Ahmedabad Mehta, Dhyey; Chauhan, Diya; Vidani, Jignesh
International Journal of Applied and Advanced Multidisciplinary Research Vol. 2 No. 10 (2024): October 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaamr.v2i10.2698

This paper gives an insight on how the residents of Ahmedabad prefer digital banking and what relationship is there between customer use level of usage for a particular activity (Use practice) on which consumer behaviour model being influential, distinctive or remain constrain. 8) To this extent, the research seeks to understand how digital banking services have an impact on satisfaction levels and different insights related to it such as convenience, security and quality of service. An observational study using a mixed-methods approach was conducted, by means of an interviewer-administered questionnaire among 101 patients. Fund transfer and payments are found to be the top driver in usage of digital banking services, as per the analysis done. Spoon-feeding the details for those who are interested: Interesting associations between some demographic variables and banking activities were identified using statistical tools (Chi-Square/Correlation tests). Results show a strong relationship between user satisfaction and digital banking services, even though the strength of that correlation was quite low. Also, analysis on the perceptions of digital financial services among university students in Mexico reveals considerable satisfaction with debit card and mobile banking service. The study had also tracked general patterns in digital banking and recorded a spike in online transactions fuelled by technology upgrades as well government-sponsored policies such as ‘Digital India.’ But at the same time, worries of regarding security and internet reliance remain on everybody's mind too. The findings highlight the issues that banks have to tackle and improve upon.

A Study on Comparative Analysis Regarding Gen-Z’s Perception Over Domino’s Pizza and Pizza Hut in Ahmedabad City Shah , Henil; Mehta, Pankti; Vidani, Jignesh
International Journal of Economic, Finance and Business Statistics Vol. 2 No. 5 (2024): October 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijefbs.v2i5.2635

This study investigates Generation Z's perceptions of Domino’s and Pizza Hut in Ahmedabad, focusing on factors such as food quality, pricing, and brand reputation. Utilizing a quantitative approach, the research tests eight hypotheses related to the influence of age on these perceptions. The findings reveal that age does not significantly impact how Generation Z evaluates these brands, leading to the rejection of all null hypotheses. This suggests a shared perspective among this demographic, indicating that factors beyond age—such as overall experience and brand engagement—are crucial in shaping their preferences. The study highlights the need for targeted marketing strategies that resonate with Generation Z's values, particularly in terms of health, sustainability, and digital engagement. Furthermore, enhancing customer experiences and effectively communicating brand value are essential for building loyalty. The findings also emphasize the importance of corporate social responsibility initiatives in improving brand reputation among socially conscious consumers. The study concludes by offering recommendations for future research, including broader demographic analyses and qualitative approaches to gain deeper insights into consumer motivations.

To Study the Role of Various Social Media Applications on Mental Health of Gen'Z in Ahmedabad City Christian, Stuti; Vyas, Bhaskar; Vidani, Jignesh
International Journal of Educational and Psychological Sciences Vol. 2 No. 6 (2024): November 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijeps.v2i6.2707

This study explores the role of social media applications on the mental health of Generation Z in Ahmedabad and their relationship to age and perception of the impact of social media on mood. Through quantification, the data that presented weak relationships was analysed between different hypotheses as all the hypotheses accepted the null hypothesis that presumes the age factor is not a determining influence on the perception of impacts wherein social media influences mental health. Overall, the results point towards a generational experience for Gen Z and indicate that variables such as unique personality characteristics and specific content interaction maybe even more meaningful than age in the relationship to technology. Implications of such studies extend further and connect with mental health professionals, educators, policymakers, or parents who need to understand the imperative to develop certain interventions or education that focus on fundamental digital literacy and the psychological impact of social media use. The longitudinal, qualitative experiences and types of content that might occur about potential impacts on mental health and emerging social media should be targeted by future research. This can also foster the thinking of the new generation who lives in such an advanced digital world.

A Study on Factor Affecting Investment in NSE and BSE Among Gen-Z Palanpur Thakkar, Harsh; Patel, Het; Vidani, Jignesh
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 2 No. 6 (2024): November 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v2i6.2645

This study examines the factors influencing investment behaviour among Generation Z in the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India. Through a series of hypotheses, we explore associations between investment frequency, stock exchange preferences, information sources, and motivational factors. The findings reveal weak correlations between traditional indicators such as investment experience and stock exchange choice, suggesting that Generation Z relies heavily on digital platforms and social influences for decision-making. Their motivations for investing—primarily cantered around wealth creation, income generation, and diversification—reflect a nuanced understanding of risk and strategy. Additionally, sociocultural factors play a significant role in shaping their investment choices, challenging conventional notions of investor behaviour. Practical implications for financial institutions include the need for tailored financial products, enhanced educational initiatives, and effective use of digital channels to engage this demographic. Future research directions are identified, including longitudinal studies, cross-cultural comparisons, and an exploration of the role of technology in shaping investment behaviours. Overall, this study contributes to the understanding of Generation Z's unique approach to investing, highlighting the importance of adapting financial strategies to meet their evolving needs

A Comparative Analysis of Online and Offline Purchase Regarding After Sales Service of Smart Phones in Ahmedabad City Soni, Rajvi; Patel, Bansi; Vidani, Jignesh
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 2 No. 6 (2024): November 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v2i6.2688

The rapidly changing nature of the retail environment, which is hence prompted by technological development and changes in the pattern of consumer behavior, brings tremendous transformations in smartphone buying and after-sales service. This study thus sets its target to undertake a comparative analysis of the after-sales service of purchasing smart phones online as well as offline in the city of Ahmedabad. With the burgeoning expansion of the e-commerce sector, ease of purchasing and wide varieties available online have increased an individual's preference for online shopping. However, there are doubts about the quality and efficiency of after-sales services. Offline retailing has also preserved its personal, immediate service while lagging in convenience and integration with technologies. Consumer perception, service quality, and accessibility in terms of satisfaction regarding online and offline contexts are analysed using a mixed-methods approach involving surveys and interviews. The findings have indicated paramount differences in consumer experiences across delivery services, hence an implied need for retailers and manufacturers to tailor their strategies accordingly to the changing needs of the customers. This research contributes deeper knowledge to the after-sales service dynamics and actionable recommendations for the improvement of customer satisfaction in both online and offline retail environments

To Study the Influence of Social Media Marketing of Branded Clothes on Purchase Intentions of Genz’s in Ahmedabad City Meetkumar, Bhatt; Hetulkumar, Patel; Vidani, Jignesh
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 2 No. 6 (2024): November 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v2i6.2694

In recent times, social media has become crucial platform for clothing brands to sell and do marketing of their products, as brands use through it can engage with its audience through the features of social media platforms. For that reason, this study aims to find out how the social media marketing of branded clothes, like marketing through collaboration with influencers and sponsored advertisement done by clothing brands influence the purchasing intention of Generation Z. The place where we are doing the research is Ahmedabad, a city highly popular for its culture and its historical connection with clothes, so it's an ideal city to carry out the research on this subject. Through Google Forms, we have collected crucial data to measure the effect of social media marketing on Gen Z decision-making, while purchasing branded clothes. For that reason, by conducting this research, we are focusing to suggesting and offering some important insights to clothing brands about the importance of social media marketing and trying to help them in making efficient marketing strategies that can influence the purchase intention of Gen Z in Ahmedabad city

To Conduct a Study on Gen Z’s Perception of Discounts Available Through Zomato Gold Membership in Ahmedabad vasani, Meet; Prajapati, Krutika; Vidani, Jignesh
Contemporary Journal of Applied Sciences Vol. 2 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/cjas.v2i5.11972

This study investigates Gen Z's perceptions of discounts available through the Zomato Gold membership program in Ahmedabad. Utilizing a quantitative approach, data were collected from 149 respondents, focusing on their awareness, beliefs, and behaviors related to the program. The findings reveal a significant association between age and education level, indicating that educational background influences consumer perceptions of value. However, no significant correlation was found between age and employment status, suggesting diverse employment experiences within this demographic. While discounts were acknowledged as a factor in dining decisions, they were not the primary motivator, indicating that factors such as brand loyalty and service convenience play a critical role in their engagement with Zomato Gold

Co-Authors Anjali, Zala Aryan, Patel Bokhiriya, Anjali Chauhan, Diya Chauhan, Sumit Chavda, Shreeya Christian, Stuti Davda, Yashvi Devani, Pushti Dhruv, Patel Divya, Parmar Drashti, Goswami Dudhat, Dhruvi Dutta, Ananya Ganatra, Aneri Gandhi, Rahil Gautam Dodiya Gelani, Daya Ghevariya, Dikshita Gohil, Tilak Gupta, Kopal Hetulkumar, Patel Ilsha, Musani Jignesh, Rohit Kalal, Prince Katariya, Krutika Khan, Arbaz kuhada, Vashishth Kuldip, Chauhan Lakhtariya, Dev Makwana, Anjali Makwana, Chirag Makwana, Manthan Malviya, Chirag Maulikkumar, Anand Mayankbhai, Gohel meet, Prajapati Meetkumar, Bhatt Mehta, Dhyey Mehta, Pankti Modi, Krish Mujiburrehman, Lala Nirav, Makwana Oza, Lipi Pandya, Kishan Patel , Jay Patel, Amit Patel, Bansi Patel, Het Patel, Prashant Patel, Ripal Prajapati, Krutika Prajapati, Leha Prajapati, Nirav Purohit, Mihir Purohit, Vraj Rathod, Jheel Ravani, Karan Ravi, Ladumor ravi, zulasana Sakhiya, Krishna Shah , Henil Shah, Kunj Shah, Sameer Shukla, Prachi Singh, Vishal Soni, Rajvi Thakkar, Harsh Tinwala, Mohammed Vaishnav, Devam Vaniya, Pranay vasani, Meet Vatsal, Koladiya Verma, Bhumi Verma, Harsh Vyas, Bhaskar

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