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Vidani, Jignesh

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Author-ID : 7605035

Religion Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences

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A Comparative Study on Preference Towards Intraday & Long-Term Investment in Stock Market Among Gen-Z in Ahmedabad City Purohit, Vraj; Shah, Kunj; Vidani, Jignesh
International Journal of Economic, Finance and Business Statistics Vol. 2 No. 4 (2024): August 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijefbs.v2i4.2617

This study elaborates on the investment preference of Gen Z in Ahmedabad in terms of the comparative inclination towards intraday trading and long-term investing in the stock market. The research discovers key factors that influence these preferences: Their perception of the potential to build wealth, confidence in the decision-making process, an understanding of risk tolerance, and the role of technology as well as social media. A structured hypothesis-testing approach revealed that the investment preference is, in fact very long-term, a perception of stability and more effective wealth accumulation rather than the high-risk, high-reward nature of intraday trading. Confidence in making informed decisions, especially in intraday trading, "Tends to be confounded with age and financial knowledge," whereas "Technological tools decisively shape investment choices”. The second influence is social media and online forums, as young investors obtain their information and guidance from many such portals. The practical implications of the present study suggest that financial institutions should constantly promote long-term investment products and enrich digital platforms to cater to the tech-savvy investor belonging to the Gen Z category. Future studies can analyse the shifts in preferences of such a crowd, the role of financial literacy and the effects of new technologies on investing.

A Study on Consumer Preference of UPI With Reference to Ahmedabad City Sakhiya, Krishna; Lakhtariya, Dev; Vidani, Jignesh
International Journal of Integrative Sciences Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v3i10.11980

This study investigates the associations between age and preferences for various payment methods, particularly focusing on Unified Payments Interface (UPI). Utilizing a quantitative approach, we tested multiple alternative hypotheses to explore how age influences payment preferences and perceptions. Results indicate that younger consumers tend to favor UPI due to its convenience, while older adults exhibit a preference for traditional payment methods such as debit and credit cards. Concerns about security and usability are notably more pronounced among older users, suggesting the need for tailored educational initiatives and user-friendly designs. The findings contribute to existing consumer behavior theories by integrating age as a critical factor in technology adoption. Practical implications emphasize the importance of targeted marketing strategies, enhanced user experiences, and effective communication regarding security features to foster greater acceptance of digital payment systems across all demographics. Recommendations for future research include longitudinal studies, cross-cultural comparisons, and an exploration of emerging technologies in the payment landscape. Understanding these dynamics is crucial for stakeholders aiming to enhance digital payment adoption and ensure inclusivity in the financial ecosystem

Study on Impact of Neuroeconomics Tactics used by Streaming Services Companies (Eg. Netflix, Spotify) on Genz's Purchase Intentions in Ahmedabad City Maulikkumar, Anand; Mayankbhai, Gohel; Vidani, Jignesh
International Journal of Integrative Sciences Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v3i10.11991

This paper reflects on how the neuroeconomics strategies employed by streaming companies, like Netflix and Spotify, affect Generation Z's purchasing intentions in Ahmedabad City. Neuroeconomics endeavors to be an integrative science that explains how neuroscience and psychology will intervene in or complement economics to develop knowledge about understanding consumer decision-making processes and those factors that influence buying behavior. Having established such neuroeconomic theories, streaming service companies then hunt them under the guise of optimized user experience with visual and auditory stimuli and tailored recommendations to keep the user interested and waiting for another subscription or purchase. The effects of such strategies are pretty important to understand for the Gen Z audience - a bunch of kids known for their tech-savvy nature and instant gratification. This paper investigates how streaming applications make use of cognitive biases arising from loss aversion to dopamine-driven reward systems and social proof influencing the buying behavior of young consumers. A mixed method approach was used on a representative sample of Gen Z youths by surveys and interviews in Ahmedabad to collect the data. Overall, the findings from this study are expected to be very informative on how neuroeconomic strategies will or will not impact the consumption behavior of Gen Z in the streaming industry. This would be followed by actionable recommendations for companies about how they can maximize their marketing efforts to resonate more effectively with this emergent market going forward. As neuroeconomics and consumer behavior begin to intermix, streaming services stand to increase users' engagement, amplify sales, and cultivate long-term customer loyalty with Gen Z among urban India.

“To Study the Impact of Online Fraud and Scams on Online Purchasing Behaviour of Consumers in Ahmedabad City” Gautam Dodiya; Dudhat, Dhruvi; Vidani, Jignesh
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 2 No. 2 (2024): March 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v2i2.1240

This research investigates the impact of online fraud and scams on the purchasing behaviour of consumers in Ahmedabad City, focusing on the prevalence of different types of scams, their repercussions, and strategies to reduce such risks. The study employs a mixed-methods approach, utilizing questionnaires and interviews to understand consumer perceptions. The research reveals a significant association between age and online shopping behaviour, highlighting variations in vulnerability, awareness, and response to fraud concerns across different age groups. The findings emphasize the crucial role of trust, security policies, and information-seeking behaviour in shaping consumer attitudes. With the global online fraud market projected to reach $5.7 trillion by 2025, this research provides valuable insights for e-commerce platforms and policymakers to tailor strategies, enhance security measures, and implement targeted interventions, fostering a safer online shopping environment

An Evaluative Study on Internet Banking Security Perceptions and Practices Among Bank Customers in Ahmedabad City Vaishnav, Devam; Rathod, Jheel; Vidani, Jignesh
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 2 No. 2 (2024): March 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v2i2.1241

In this generation of computer age, Internet Banking is the most common word for everyone. Now, we can easily transfer money to anyone, anytime, and everywhere. Banks has already have taken important steps for this around the world. Most of the people in India run their livelihood with agriculture farming, small industries and with driving auto. However, there are some much more factors in Gujarat, in which there are some areas seems to have reduced its usage. In this paper it trying to analyze the factors which are affecting uses of E banking systems in Ahmedabad city and to summarize and analyze customer’s perceptions of Internet banking systems. The purpose of the paper is to uncover the customers’ of Internet Banking services and evaluate their level of satisfaction with E-banking. The purpose of this paper is to find out how customers perceive Internet banking services and how satisfied they are with e-banking. The paper presents the analysis of 30 Internet Banking customers having bank accounts with different banks in Ahmedabad city. The Basic features that affects the Usage of Internet Banking services are studied and based on that some possible suggestions are provided in the research paper

Evaluating the Influence of Social Media Advertising on E-Commerce Sales Ilsha, Musani; Malviya, Chirag; Vidani, Jignesh
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 2 No. 2 (2024): March 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v2i2.1247

Social media has become a value-adding marketing channel. With the significance of social media for online small businesses and the lack of understanding of this area, this study attempts to investigate the impact of social media marketing on the sales performance of such business. This research analysis the marketing through social media and its impact in E-Commerce sales.

The Evolution of Fashionable Products in Online Retailing with the Focus on Amazon and Flipkart Ganatra, Aneri; Kalal, Prince; Vidani, Jignesh
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 2 No. 2 (2024): March 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v2i2.1248

This paper examines the dynamic development of fashion products in online shopping, with special focus on the giants Amazon and Flipkart Through a comprehensive secondary research perspective this study explores the changing fashion landscape of the digital marketplace, the trends embraced by these ecommerce platforms, . analyze consumer behavior and strategies The study aims to reveal key insights into the factors affecting the success and quality of apparel products in online shopping shedding light on the competitive strategies of Amazon and Flipkart manage the application Combining existing literature and market data, this study contributes to an in-depth understanding of the complex dynamics of volume

A Study on Consumer Attitude Towards Smoking Amongst Males and Females of Gen. Z in Ahmedabad Gupta, Kopal; Patel, Prashant; Vidani, Jignesh
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 2 No. 1 (2024): January 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v2i1.1306

This research paper provides the valuable insights on the consumer behaviour towards smoking in Ahmedabad by focusing on both gender [ males and females]. We have conducted the survey to gather the insights into habits and awareness related to smoking. This survey involves various types of people like students going school and colleges, office going males and females of Gen. Z. This study involves the main reason of starting smoking are they all have same reason or problem for which they have started. The sampling method we have used here stratified sampling technique that ensures covers participants from different socio-economic backgrounds within Ahmedabad. The factors we have taken into consideration are attitudes towards smoking, why it became their habit, and peoples reviews and recommendation for starting campaign or programs related to less consumption of smoking. Analysis done that shows that people of 21-25 smoke more because the main reason overall we got is the pressure and stress. The future scope for the research is to reduce the percentage of people who are currently and formally smoking by running a campaign or short and comedy programs. This study is not only focused of present situation pf consumer attitude towards smoking but to provide foundation for better future analysis in this field in Ahmedabad city. The outcomes we expected is the percentage of people smoking should reduced to low they understand the harmfulness behind smoking and stop it.

Co-Authors Anjali, Zala Aryan, Patel Bokhiriya, Anjali Chauhan, Diya Chauhan, Sumit Chavda, Shreeya Christian, Stuti Davda, Yashvi Devani, Pushti Dhruv, Patel Divya, Parmar Drashti, Goswami Dudhat, Dhruvi Dutta, Ananya Ganatra, Aneri Gandhi, Rahil Gautam Dodiya Gelani, Daya Ghevariya, Dikshita Gohil, Tilak Gupta, Kopal Hetulkumar, Patel Ilsha, Musani Jignesh, Rohit Kalal, Prince Katariya, Krutika Khan, Arbaz kuhada, Vashishth Kuldip, Chauhan Lakhtariya, Dev Makwana, Anjali Makwana, Chirag Makwana, Manthan Malviya, Chirag Maulikkumar, Anand Mayankbhai, Gohel meet, Prajapati Meetkumar, Bhatt Mehta, Dhyey Mehta, Pankti Modi, Krish Mujiburrehman, Lala Nirav, Makwana Oza, Lipi Pandya, Kishan Patel , Jay Patel, Amit Patel, Bansi Patel, Het Patel, Prashant Patel, Ripal Prajapati, Krutika Prajapati, Leha Prajapati, Nirav Purohit, Mihir Purohit, Vraj Rathod, Jheel Ravani, Karan Ravi, Ladumor ravi, zulasana Sakhiya, Krishna Shah , Henil Shah, Kunj Shah, Sameer Shukla, Prachi Singh, Vishal Soni, Rajvi Thakkar, Harsh Tinwala, Mohammed Vaishnav, Devam Vaniya, Pranay vasani, Meet Vatsal, Koladiya Verma, Bhumi Verma, Harsh Vyas, Bhaskar

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