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All Journal Kinerja MODUS-Jurnal Ekonomi dan Bisnis Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajerial Dan Kewirausahaan International Journal of Application on Economics and Business Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Serina Abdimas
Saktiana, Galuh Mira
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Faktor-Faktor yang Memengaruhi Loyalitas Pelanggan pada Bisnis Kosmetik Lokal Puspita, Intan Dwinanda; Saktiana, Galuh Mira
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 2 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v7i2.34011

Abstract

Perhimpunan Perusahaan dan Asosiasi Kosmetika Indonesia (PPA Kosmetika Indonesia) memberikan keterangan bahwa terjadi peningkatan yang signifikan juga pada tahun 2023 dimana terjadi peningkatan sebesar 21,9%, dengan total perusahaan sebanyak 1.010 perusahaan kosmetik lokal. Melihat semakin ketat persaingan bisnis kosmetik di Indonesia, hal ini mendorong Luxcrime untuk memikirkan strategi yang tepat agar menekan para pesaing baru yang mulai muncul. Penting bagi perusahaan untuk meningkatkan kepuasan pelanggan kepada produk Luxcrime, ditengah persaingan yang ada sebagai bentuk usaha dalam membentuk loyalitas pelanggan pada Luxcrime. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, persepsi harga, dan kepuasan harga terhadap loyalitas harga. Sampel penelitian diperoleh melalui metode purposive sampling dengan total 244 responden yang mengetahui dan pernah membeli produk Luxcrime di DKI Jakarta. Data diolah menggunakan metode SEM-PLS melalui aplikasi SmartPLS versi 4. Hasil penelitian ini menunjukkan bahwa kualitas produk dan persepsi harga berpengaruh positif dan signifikan terhadap loyalitas pelanggan, serta pengaruh terhadap kepuasan pelanggan. Kepuasan pelanggan juga mempengaruhi loyalitas pelanggan secara positif dan signifikan. Selain itu, kepuasan pelanggan berhasil memediasi pengaruh kualitas produk dan persepsi harga terhadap loyalitas pelanggan secara positif dan signifikan, sehingga mediasi ini terjadi secara parsial. The Association of Indonesian Cosmetics Companies and Associations (PPA Kosmetika Indonesia) provides information that there will also be a significant increase in 2023, where there will be an increase of 21.9%, with a total of 1,010 local cosmetic companies. Seeing the increasingly tight competition in the cosmetics business in Indonesia, this has encouraged Luxcrime to think about the right strategy to suppress new competitors that are starting to emerge. It is important for companies to increase customer satisfaction with Luxcrime products amidst existing competition as a form of effort to form customer loyalty to Luxcrime. This study aims to determine the influence of product quality, price perception, and price satisfaction on price loyalty. The research sample was obtained through a purposive sampling method with a total of 244 respondents who knew and had purchased Luxcrime products in DKI Jakarta. Data was processed using the SEM-PLS method via the SmartPLS version 4 application. The results show that product quality and price perception have a positive and significant effect on customer loyalty and customer satisfaction. Customer satisfaction also influences customer loyalty positively and significantly. Apart from that, customer satisfaction succeeded in mediating the influence of product quality and price perception on customer loyalty positively and significantly, so that this mediation occurred partially.
THE ANTECEDENTS OF COFFEE SHOP CUSTOMERS’ SATISFACTION (A CASE STUDY ON ‘KOPI KENANGAN’ OUTLET IN WEST JAKARTA, INDONESIA) Ruslim, Tommy Setiawan; Sukaman, John Victorino; Siswanto, Halim Putera; Saktiana, Galuh Mira
International Journal of Application on Economics and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i2.3772-3779

Abstract

A phenomenon of the popular and rapid development in coffee shops in Indonesia has driven an increasingly fierce competition among business actors in this industry. The purpose of this research was to examine the effects of coffee quality, service quality, and perceived price on the satisfaction of ‘Kopi Kenangan’ customers in West Jakarta, Indonesia. The samples of this study were 302 customers of ‘Kopi Kenangan’ outlet at Citraland Mall in West Jakarta. Data was processed in this study using SmartPLS version 3.2.9. As the results of this research, coffee quality, service quality, and perceived price partially has a positive and significant effect on the satisfaction of ‘Kopi Kenangan’ customers at Citraland Mall outlet in West Jakarta. This finding can be expected to help business owners in formulating the ideal marketing strategies in the future.
Mediasi Kepercayaan Merek: Faktor-Faktor yang Memengaruhi Keputusan Pembelian Xiaomi di Jakarta So, Filipus; Saktiana, Galuh Mira
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 3 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v7i3.34630

Abstract

Penelitian ini bertujuan untuk menguji pengaruh persepsi harga dan kualitas produk terhadap keputusan pembelian, pengaruh persepsi harga dan kualitas produk terhadap kepercayaan merek, pengaruh kepercayaan merek terhadap keputusan pembelian, dan pengaruh kepercayaan merek sebagai mediator antara persepsi harga dan kualitas produk terhadap keputusan pembelian. Dalam penelitian ini, sampel yang diperoleh dengan menggunakan metode purposive sampling, dengan total 261 responden yang telah menggunakan smartphone Xiaomi dan berdomisili di Jakarta serta berusia diatas 17 tahun. Pada penelitian ini, data diolah menggunakan metode structural equation modelling melalui aplikasi SmartPLS 4.1.0.3. Hasil penelitian ini menunjukkan bahwa persepsi harga tidak memiliki pengaruh terhadap keputusan pembelian, sedangkan kualitas produk mempengaruhi keputusan pembelian secara positif dan signifikan, persepsi harga dan kualitas produk dapat mempengaruhi kepercayaan merek secara positif dan signifikan, kepercayaan merek mempengaruhi keputusan pembelian secara positif dan signifikan. Kepercayaan merek dapat memediasi secara penuh pengaruh antara persepsi harga terhadap keputusan pembelian. Namun, kepercayaan merek hanya dapat memediasi parsial pengaruh antara kualitas produk terhadap keputusan pembelian. This research aims to examine the influence of perceived price and product quality on purchasing decisions, the influence of perceived price and product quality on brand trust, the influence of brand trust on purchasing decisions, and the influence of brand trust as a mediator between perceived price and product quality on purchasing decisions. In this study, the sample was obtained using a purposive sampling method, with total of 261 respondents who has used a Xiaomi smartphone and lived in Jakarta also were over 17 years old. In this research, data was processed using the structural equation modelling method via the SmartPLS 4.1.0.3 applications. The study's findings demonstrate that perceived price have no influence on purchasing decisions, while product quality influences purchasing decisions positively and significantly, perceived price and product quality can influence brand trust positively and significantly, brand trust influences purchasing decisions positively and significantly. Brand trust can fully mediate the influence between perceived price on purchasing decisions. However, brand trust can only partially mediate between product quality and purchasing decisions.
Faktor yang Mempengaruhi Purchase Decision dengan Customer Engagement sebagai Variabel Mediasi Zabrina, Phoebe; Saktiana, Galuh Mira
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 3 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v7i3.34667

Abstract

Penelitian ini bertujuan untuk mengetahui apakah content marketing dan electronic word of mouth berpengaruh terhadap purchase decision pada produk Cleora Beauty. Kemudian untuk mengetahui apakah customer engagement dapat memediasi antara content marketing dan electronic word of mouth terhadap purchase decision pada produk Cleora Beauty. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif. Desain penelitian yang digunakan adalah cross-sectional. Teknik pengambilan sampelnya adalah non-probability sampling dengan metode purposive sampling. Sampel pada penelitian ini memperoleh 222 pengguna Cleora Beauty di wilayah DKI Jakarta dan pernah membeli sebanyak satu kali. Data dikumpulkan melalui survei dan disebarkan melalui google form. Pendekatan yang diterapkan dalam kuisioner ini adalah skala likert. Penelitian ini memanfaatkan metode Partial Least Square - Structural Equation Modeling (PLS-SEM) dan alat analisis yang digunakan adalah perangkat lunak SmartPLS versi 3.0. Terdapat dua pendekatan analisis dalam penelitian ini, yaitu outer model dan inner model measurement. Hasil penelitian ini adalah content marketing, electronic word of mouth, dan customer engagement berpengaruh positif dan signifikan terhadap purchase decision, content marketing dan electronic word of mouth memiliki pengaruh yang positif dan signifikan terhadap customer engagement, customer engagement memediasi secara positif dan signifikan antara content marketing dan electronic word of mouth terhadap purchase decision. This research aims to determine whether content marketing and electronic word of mouth influence purchase decisions for Cleora Beauty products. Additionally, it seeks to find out whether customer engagement can mediate the relationship between content marketing and electronic word of mouth on purchase decisions for Cleora Beauty products. This research uses a quantitative approach with a descriptive method. The research design used is cross-sectional. The sampling technique is non-probability sampling using the purposive sampling method. The sample in this study obtained 222 Cleora Beauty users in the DKI Jakarta area who had made at least one purchase. Data was collected through surveys and distributed via Google Forms. The approach applied in this questionnaire is the Likert scale. This research utilizes the Partial Least Square - Structural Equation Modeling (PLS-SEM) method, and the analysis tool used is the SmartPLS version 3.0 software. There are two analytical approaches in this study, namely outer model and inner model measurement. The hypothesis results in this study are that content marketing, electronic word of mouth, and customer engagement have a positive and significant influence on purchase decisions, content marketing and electronic word of mouth have a positive and significant influence on customer engagement, and customer engagement positively and significantly mediates between content marketing and electronic word of mouth on purchase decisions.
BUILDING PURCHASE INTENTION BY MAXIMIZING SOCIAL MEDIA MARKETING AND CELEBRITY ENDORSEMENT FACTORS ON KANZLER PRODUCTS Kennilyn, Thio; Saktiana, Galuh Mira
International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i2.748-758

Abstract

The consumption of processed meat products in Indonesia has increased and created increasingly fierce competition in the processed meat products industry. Kanzler, as one of the processed meat product brands, also feels tight competition. This study delves into the impact of social media marketing and celebrity endorsements on the purchase intention of Kanzler products with brand awareness acting as a mediating variable. The research employs the PLS-SEM analysis technique and quantitative descriptive design, which are both generated using the SmartPLS 4 software. This study involves non-probability sampling, specifically using purposive sampling techniques to collect data from 230 participants through an online survey conducted using Google Form. Based on the study results, purchase intention is boosted by social media marketing, celebrity endorsements, and brand awareness. Brand awareness is also boosted by social media marketing and celebrity endorsements. Social media marketing is connected to brand awareness and thus to purchase intention. In the meantime, the connection between purchase intention and celebrity endorsement stays unaffected by brand awareness. This research uncovers the factors that impact purchase intention and investigates inconsistencies through the Theory of Planned Behavior. This research can serve as a valuable resource for Kanzler and other marketers, assisting them in assessing and enhancing the effectiveness of their marketing strategies.
ARTIFICIAL INTELLIGENCE AND CUSTOMER EXPERIENCE: RELATIONSHIP TO NETFLIX CUSTOMER LOYALTY THROUGH CUSTOMER SATIFACTION Ferdynand, Nicholas Ariesta; Saktiana, Galuh Mira
International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i2.759-768

Abstract

The development of technology is growing faster and more sophisticated. Competition among online streaming service providers in Indonesia is fierce. Netflix and similar companies are seeking methods to attract and retain loyal customers. This research seeks to uncover the relationships among several Netflix metrics, including artificial intelligence, customer experience, customer loyalty, and customer satisfaction. For this study, a cross-sectional descriptive quantitative method was applied. The analysis of the data was performed using Structural Equation Modeling-Partial Least Square (SEM-PLS) with the assistance of SmartPLS 4 software. A questionnaire is employed in this study's non-probability sampling with purposive sampling strategy, which collects data from up to 200 valid respondents. The study's findings reveal that Artificial Intelligence does not impact on Customer Loyalty. Conversely, both Customer Experience and Customer Satisfaction exert a positive and significant influence on Customer Loyalty. Additionally, Artificial Intelligence and Customer Experience positively and significantly affect Customer Satisfaction. Moreover, Customer Satisfaction mediates the indirect effects of Artificial Intelligence and Customer Experience on Customer Loyalty.
USING BRAND IMAGE AS A MEDIATOR, THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND AMBASSADORS ON FLIMY'S INTENTION TO BUY Lee, Patricia Claresta; Saktiana, Galuh Mira
International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i2.781-793

Abstract

In the era of globalization, it has had many impacts on human life and the world. For that, it is not only technology that brings changes to people today, but there are still many other things that are considered, such as one of them is appearance. An ideal body is everyone's dream, not only women who crave an ideal shape and weight, men certainly want to have an ideal shape and weight by consuming fiber drink products. From this research, there is a research objective, namely to test the influence of brand ambassador variables, social media marketing variables on the variable of interest in purchasing Flimty Fiber beverage products in DKI Jakarta which is mediated by brand image. The sample consisted of 200 respondents. The research data was processed using SmartPLS version 4.0.9.9. Brand ambassadors, social media marketing, and brand image certainly have a positive and significant effect on purchasing interest in flimty fiber beverage products in DKI Jakarta. The research written here is expected to help fiber beverage companies in increasing purchasing interest even more.
Gambaran Destinasi sebagai Pemediasi Pengaruh Pemasaran Media Sosial terhadap Niat Berkunjung pada Kepulauan Derawan Saktiana, Galuh Mira
Modus Vol. 37 No. 2 (2025): VOL 37 NO 2 (2025)
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v37i2.9471

Abstract

This study aims to examine the intention to visit the Derawan Islands which is influenced by social media marketing and mediated by destination description. This research was conducted on all generations. This research is a descriptive statistics with cross sectional design. This study uses the population of all Indonesian citizens who know the natural attractions of Derawan Island. The sampling method uses non probability sampling with purposive sampling technique, with a sample size of 300 respondents using the Google Form in data collection. The results of testing validity include testing convergent validity and producing valid results. Then followed the reliability test and obtained reliable results. PLS-SEM is used as an analysis tool for this research. The results of this study state that 9 of the hypotheses are declared accepted and only one that is not accepted is that travel motivation does not have a significant effect on the description of the destination. This means that consumers are not influenced by the motivations they have, both internal and external to the description of a destination. Keywords: social media; influencer; motivation; destination image; intention.   Penelitian ini bertujuan untuk menguji niat untuk berkunjung ke Kepulauan Derawan yang dipengaruhi oleh pemasaran media sosial dan dimediasi oleh gambaran destinasi. Penelitian ini dilakukan pada semua generasi. Penelitian ini merupakan statistik deskriptif dengan cross sectional design. Penelitian ini menggunakan populasi semua warga Indonesia yang mengetahui wisata alam Pulau Derawan. Adapun metode pengambilan sampel menggunakan non probability sampling dengan teknik purposive sampling, dengan ukuran sampel sebanyak 300 responden menggunakan Google Form dalam pengumpulan data. Hasil pengujian validitas meliputi pengujian validitas konvergen dan diskriminan dan menghasilkan hasil yang valid. Kemudian dilanjutkan uji reliabilitas dan diperoleh hasil yang reliabel. PLS-SEM digunakan sebagai alat analisis untuk penelitian ini. Hasil dari penelitian ini menyatakan bahwa sembilan dari hipotesis dinyatakan diterima dan hanya satu yang tidak diterima yaitu motivasi perjalanan tidak berpengaruh signifikan pada gambaran destinasi. Artinya bahwa konsumen tidak terpengaruh dengan motivasi yang dimiliki konsumen tersebut baik berasal dari dalam diri maupun dari luar atas gambaran sebuah destinasi. Kata kunci: media sosial; influencer; motivasi; gambaran destinasi; ni
PERAN RELIGIUSITAS DAN KEHALALAN PADA NIAT BELI KONSUMEN Saktiana, Galuh Mira
Jurnal Manajemen Vol. 14 No. 1 (2024): JURNAL MANAJEMEN VOL. 14 NO. 1 JUNI 2024
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v14i1.4090

Abstract

The purpose of this study is to test the factors that affect high consumer purchasing intentions is due to a positive attitude in the product. Factors that can influence a consumer being positive on Korean halal noodle products are the level of religiosity, halal logo, halal awareness, halal certification, and safety ingredients. This study uses a non -probability method with the purposive sampling method, the sample size is 231 respondents and the analysis test using Sem Amos 22. The results of this study are religiosity, halal logo, halal awareness, halal certification and halal security positive and significantly on attitudes. Then the attitude as a provision of the relationship between religiosity in consumer purchasing intentions is proven.
Religiosity and Entrepreneurial Intention: A Study of Strawberry Generation Soelaiman, Lydiawati; Saktiana, Galuh Mira
KINERJA Vol. 28 No. 2 (2024): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v28i2.8455

Abstract

This research will be conducted on the Strawberry Generation, better known as Generation Z, aimed at testing religiosity on entrepreneurial intentions mediated by self-efficacy, subjective norms, attitudes, and entrepreneurial motivation. This study uses a non-probability sampling technique with a purposive sampling method, with a sample size of 207 respondents. The analysis tool that will be used is SEM AMOS 22. The influence of self-efficacy, subjective norms, and entrepreneurial attitudes as a mediation of the relationship between religiosity and the intensity of entrepreneurship in Generation Z is significant, meaning that someone religious makes Generation Z have the intention to entrepreneur because it has high self-efficacy, subjective norms and also high entrepreneurial attitudes. Entrepreneurial motivation apparently does not make a religious entrepreneur intend to have an entrepreneur for Generation Z.
Co-Authors Adhi Prakosa Alvera, Tiffany Emmanuel, Sandy Ferdynand, Nicholas Ariesta Francois, David Jivana, Sherlene Jonathan, Andri Kennilyn, Thio Lee, Patricia Claresta Lee, Steven Monica, Angelina Nataherwin, Nataherwin Patricia Patricia, Patricia Puspita, Intan Dwinanda Rahayu, Herawati Rosyada, Maulin Amrina Sari, Dwi Sekar Shalbrenda, Violetta Siregar, Egie Pradana Siswanto, Halim Putera So, Filipus Soelaiman, Lydiawati Sudaryana, Arif Sukaman, John Victorino Tommy Setiawan Ruslim, Tommy Setiawan Witardjo, Jesselyn Angela Zabrina, Phoebe