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All Journal Koaliansi West Science Interdisciplinary Studies West Science Interdisciplinary Studies Journal of Bussines Management Basic SINTESA
Henriawan, Desan
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Journal of Bussines Management Basic

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The Influence of Workload on Employee Performance of PT Cemara Agung Perdana Sumedang Mulyani, Tami Sri; Ginanjar, Yayat; Henriawan, Desan
Journal of Bussines Management Basic Vol 7 No 2 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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This study analyzes the effect of workload on employee performance on 36 employees at PT Cemara Agung Perdana Sumedang. The method used is descriptive quantitative with random sampling techniques, and data collection through interviews, questionnaires, and documentation. Data analysis includes validity, reliability, normality, simple regression, and hypothesis testing. The results showed that the total score of respondents' responses to workload was 1,257 which was in the good category, and the total employee performance score of 2,218 was in the good category. However, there is a negative relationship between workload and performance with a coefficient of -0.511. The hypothesis proposed is whether there is an influence between workload on employee performance. The hypothesis testresults show a significant negative effect with tcount -3.880 > ttable 1.701.
Analysis Of Work Motivation At Ria Busana Sumedang Ismiyanti, Iis Salamah; Henriawan, Desan; Kartika, Tita
Journal of Bussines Management Basic Vol 7 No 2 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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This research focuses on work motivation at Ria Busana Sumedang. The purpose of this research is to find out how work motivation at Ria Busana Sumedang. How are efforts to increase work motivation at Ria Busana Sumedang. The method used in this research is a qualitative approach. In this study using two data collection techniques, namely by means of observation and interviews. The informants of this study were 15 people consisting of Sales Executive, and Sales Assistant. Data analysis researchers use Milles and Hubarman mode analysis method, activities in data analysis are data reduction, data display, and conlusion drawing / verification. Based on the results of interviews, observations and data analysis, it is concluded that work motivation at Ria Busna Sumedang is quite good in terms of physiological needs, security needs, appreciation needs, and self-actualization needs. Efforts to increase employee motivation at Ria Busana Sumedang are physiological needs by providing salaries, bonuses, and adequate facilities for employees to work. Security needs, namely the security of a safe work environment, and fair treatment. Social needs, namely good communication, mutual respect, good and compact relationships and cooperation. Award needs, the company gives awards to employees, gives appreciation, and praise to outstanding employees. Self-actualization needs, the company provides freedom to develop talents and expertise for employees, and can accept each other’s opinions.
Marketing Dynamics in the Digital Age: A Literacy Study on the Shift from Traditional Marketing to Social Media Syaifudin, Syaifudin; Henriawan, Desan; Suzana, Anna; Budianto, Erwin; Oviana, Rena
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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The shift from traditional marketing to social media marketing in the digital age has become a significant phenomenon in the business world. This change is fuelled by technological advancements, especially internet penetration and the increasing use of social media platforms such as Facebook, Instagram, Twitter, and TikTok. Traditional marketing, which relies on one-way communication through mass channels such as television and print, now faces challenges in reaching younger and informed consumers, who prefer more personalised and direct interactions. In contrast, social media offers opportunities for companies to interact directly with consumers, enabling more segmented, personalised and cost-effective marketing. However, social media marketing also comes with challenges, including platform algorithm changes and data privacy concerns. This study aims to explore the shift from traditional marketing to social media marketing, by identifying the challenges and opportunities faced by companies in implementing effective marketing strategies. The study concludes that the integration of both marketing approaches, i.e. traditional and digital, can deliver optimal results for companies, by strengthening relationships with consumers and increasing the effectiveness of marketing campaigns.
Co-Authors Amanda, Helles Budianto, Erwin Dewi Puspasari Ginanjar, Yayat Ginanzar, Arif Ismiyanti, Iis Salamah Kartika, Tita Kisthi Hanila Dewi Mulyani, Tami Sri Oviana, Rena Sumiyati , Ai Sri Suzana, Anna Syaifudin Syaifudin, Syaifudin