Article Per Year (5 Year)
p-Index From 2021 - 2026
0.882
P-Index
This Author published in this journals
All Journal Journal of Tourism Sustainability Journal of Consumer Study and Applied Marketing Journal of Tourism, Hospitality and Travel Management (JTHTM)
Prawira, Aura Bulan Andhara
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
Green Online Food Delivery In Tourist Destinations: Analysis of Tourists' Value on Attitude And Purchase Intentions Prawira, Aura Bulan Andhara; Giovanni, Elvia; Prawira, Mega Fitriani Adiwarna; Nugraha, Siti Yulia Irani; Widyastuti, Sri Utari
Journal of Consumer Studies and Applied Marketing Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v2i1.146

Abstract

This study investigates the implementation of environmentally friendly online food delivery services in tourist destinations, aiming to align with the principles of sustainable tourism. The primary objective is to analyze how tourist values influence their attitudes and purchase intentions toward online food delivery in these destinations. A quantitative research method is employed, utilizing Structural Equation Modeling-Partial Least Squares (SEM-PLS) to assess the impact of customer value on attitudes and purchase intentions toward Green Online Food Delivery (Green OFD). The study sample comprises 120 tourists with prior experience using online food delivery services during their visits to tourist destinations. The results indicate that the availability of Green OFD, derived from environmentally friendly local products, significantly affects tourists' attitudes and purchase intentions, especially among those who are mindful of sustainability issues. Tourists demonstrate positive attitudes and purchase intentions when they recognize functional, emotional, social, and epistemic values, including the feeling of contributing to environmental conservation by opting for Green OFD. The findings offer theoretical and practical insights for advancing sustainable tourism destination development.
Pro-Environmental Behaviour in Tourism: A Systematic Literature Review and Future Research Directions Prawira, Mega Fitriani Adiwarna; Ramadhani, Iqlima; Audita, Vanda Nirma; Andrianto, Ronal; Prawira, Aura Bulan Andhara
Journal of Tourism Sustainability Vol. 4 No. 2 (2024): Volume 4 Number 2 2024
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v4i2.137

Abstract

As one of the largest global economic sectors, tourism significantly contributes to economic and social development. However, it is also a leading cause of environmental degradation, including ecosystem disruption, carbon emissions, and resource exploitation. Tourists ' pro-environmental behavior (PEB) is crucial in mitigating tourism's adverse effects through sustainable actions like responsible waste management and green transportation. This study employs a Systematic Literature Review (SLR) method to synthesize research on PEB in tourism from 2013 to 2023. Drawing from 24 peer-reviewed articles from the Scopus database, the review identifies key themes: intrinsic and extrinsic behavioral drivers, the transformative role of technology, emotional engagement, organizational and community-level factors, and the unique challenges of rural tourism. The findings reveal that intrinsic factors, such as personal norms and moral obligations, are foundational drivers of PEB, while extrinsic factors, including environmental policies and supportive infrastructure, enable sustainable actions. Technology, particularly AI, social media, blockchain, and augmented reality, emerges as a dynamic antecedent, enhancing transparency and decision-making in sustainable tourism practices. Emotional engagement, such as awe and attachment to destinations, amplifies tourists' long-term commitments to sustainability. However, significant research gaps remain, including the need for longitudinal studies, geographic diversity, and cross-cultural analyses. The study proposes a conceptual model integrating these factors with sociocultural contexts, moderating their effectiveness. This model offers theoretical insights and practical implications for policymakers, destination managers, and researchers. The tourism sector can promote PEB and advance sustainable practices globally by addressing identified gaps and adopting innovative strategies.
Mapping Power and Interests: Stakeholder Dynamics in Sustainable Outdoor Recreation Governance in Pangandaran, Indonesia Prawira, Mega Fitriani Adiwarna; Prawira, Aura Bulan Andhara
Journal of Tourism, Hospitality and Travel Management Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v2i1.301

Abstract

Outdoor recreation drives coastal tourism growth but often creates governance and environmental challenges, especially in ecologically sensitive areas like Pangandaran, West Java, Indonesia. This study examines the power and interest dynamics among stakeholders involved in Pangandaran’s outdoor recreation sector. Using a qualitative case study approach, data were collected through semi-structured interviews, document analysis, and stakeholder mapping. Eight stakeholder groups were identified, including government agencies, private tourism operators, industry associations, local communities, environmental organizations, tourists, media, and academic institutions. Findings reveal significant power imbalances, with government bodies, tourism businesses, and associations dominating decision-making, while local communities and environmental groups remain marginalized despite their high interest in sustainability. Key conflicts emerge around resource access, exclusion from governance, and trade-offs between economic expansion and ecological conservation. However, the study also identifies potential synergies, particularly through community-based tourism, eco-certification programs, and academic collaborations. The study emphasizes the need for inclusive governance models that strengthen community participation, integrate environmental safeguards, and balance stakeholder interests. Promoting collaborative platforms can enhance sustainability, equity, and resilience in Pangandaran’s tourism sector. This research contributes to stakeholder theory by applying power-interest mapping in tourism governance and provides actionable insights for developing sustainable coastal recreation strategies.
Bridging Cultures Through Brands: Exploring the Role of Cultural Authenticity and Identity Alignment in Shaping Revisit Intention Prawira, Nanang Ganda; Jeon, Jeong Ok; Prawira, Mega Fitriani Adiwarna; Prawira, Aura Bulan Andhara; Prawira, Mentari Putrirahayu
Journal of Tourism, Hospitality and Travel Management Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v2i2.305

Abstract

In the era of globalized tourism, destinations function not only as geographic spaces but as communicative platforms for cultural exchange. This study examines how place branding elements—brand image, cultural authenticity, and community engagement—influence revisit intention through the mediating roles of perceived cultural exchange and destination identity alignment. Drawing on theories of intercultural communication and symbolic interactionism, a structural equation modelling approach using PLS-SEM was applied to data collected from 235 tourists visiting culturally significant destinations in Indonesia. The results reveal that perceived cultural exchange is the strongest predictor of revisit intention, while cultural authenticity and brand image significantly shape identity alignment and intercultural engagement. Community involvement was also found to impact perceived cultural exchange positively. The findings offer theoretical contributions by reconceptualizing place branding as a dialogic and identity-forming process and practical implications for designing culturally responsive branding strategies rooted in local narratives and community participation.
Does Sustainability Drive Loyalty: A Structural Equation Modeling of Tourist Behavior in Outdoor Recreation Destinations Prawira, Aura Bulan Andhara; Pah, Jacob Ganef; Goeltom, Andar Danova L.
Journal of Consumer Studies and Applied Marketing Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v3i2.461

Abstract

This study investigates the structural mechanisms through which perceived sustainability influences tourist loyalty in the outdoor recreation sector. Drawing upon the Stimulus-Organism-Response (S-O-R) framework and the Natural-Resource-Based View (NRBV), a research model was developed to examine the sequential mediating roles of Experiential Value (EV), Destination Image (DI), and Tourist Satisfaction (TS) in the relationship between Perceived Destination Sustainability (PDS) and two distinct loyalty outcomes: Revisit Intention (RI) and Word-of-Mouth (WOM). Data were collected from 401 outdoor recreationists in Indonesia using a purposive sampling technique and analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM). The empirical results provide support for all eleven hypothesized relationships. The findings reveal that PDS serves as a potent primary catalyst, significantly enhancing EV and DI. Furthermore, the model demonstrates a robust sequential mediation chain, where sustainability perceptions translate into loyalty primarily by fostering mental restoration and personal growth (EV) and reinforcing a safe, credible brand image (DI). The model exhibits high explanatory power, accounting for 68.7% of the variance in Revisit Intention and 64.5% in Word-of-Mouth. Notably, the total indirect effect of sustainability on loyalty underscores that substantive sustainability practices are essential for long-term visitor advocacy. Theoretically, this research advances the S-O-R theory by validating a hierarchical "Organism" stage and decouples the satisfaction-loyalty link by showing a stronger propensity for digital advocacy over repetitive visitation among modern travelers. Managerially, the study suggests that destination operators should prioritize "experience curation" that facilitates mental renewal to bridge the gap between green branding and behavioral loyalty. Keywords: Sustainable Tourism, Outdoor Recreation, PLS-SEM, Experiential Value, S-O-R Framework, Tourist Loyalty, Indonesia.
Co-Authors Andar Danova L. Goeltom Audita, Vanda Nirma Giovanni, Elvia Iqlima Ramadhani Jacob Ganef Pah Jeon, Jeong Ok Mega Fitriani Adiwarna Prawira Nana Ganda Prawira, Mentari Putrirahayu Ronal Andrianto Siti Yulia Irani Nugraha Widyastuti, Sri Utari