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All Journal Journal of Business and Behavioural Entrepreneurship Majalah Ilmiah Bijak Jurnal Pengabdian kepada Masyarakat Economic Reviews Journal Formosa Journal of Sustainable Research (FJSR) MES Management Journal Neo Journal of economy and social humanities EJOIN : Jurnal Pengabdian Masyarakat International Journal of Asian Business and Management (IJABM) Kenduri: Jurnal Pengabdian Dan Pemberdayaan Masyarakat JCRIM (Journal of Current Research In Multidisciplinary)
Muhmin, Andi Hidayat
Universitas Esa Unggul
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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MEMBANGUN IDE BISNIS DARI NOL PADA MAHASISWA UNIVERSITAS ESA UNGGUL Muniroh, Muniroh; Tamzil, Fahmi; Muhmin, Andi Hidayat
EJOIN : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): EJOIN : Jurnal Pengabdian Masyarakat, Februari 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/ejoin.v2i2.2374

Abstract

Menjadi calon entrepreneur yang mampu dan berwawasan global. Tidak hanya berwirausaha pada skup nasional tetapi meningkat hingga sampai ke skup internasional,mahasiswa dari hasil mengikuti perkuliahan mempelajari materi kewirausahaan 1(satu) sampai kewirausahaan 3 (tiga)sehingga mampu berdaya saing dalam dunia nasional dan gelobal dengan peningkatan kemampuan dan motivasi yang selalu diasah bagi seluruh mahasiswa universitas esa unggul sehingga wawasan mereka mampu bersaing baik secara teori dan praktek serta dapat terlaksananya kegiatan hasil dari seminar – seminar dan bahkan terjun langsung didalam berwirausaha yang diselenggaranakan hasil dari perkuliahan kewirausahaan 3 (Tiga) menghasilkan Festival Bazaar Kewirausahaan Mahasiswa Universitas ESa Unggul. Metode pelaksanakan program pengabdian masyarat dilakukan dengan memberikan kuliah umum dan terjun lagsung kelapangan bagaimana cara mengajarkan mahasiswa menjual produk yang mereka hasilkan dengan mengikuti bazar sebagai peserta dalam menjajakan/ menjual produk yang dihasilkan sehingga mereka mampu mempunyai visi dan misi kedepan sebagai jiwa entrepreneur yang bisa meningkatkan UMKM di Indonesia untuk saat ini dan yang akan datang kegiatan seminar dilaksanakan pada tanggal 08 Desember 2023 dan pelaksanaan Festival bazaar Kewirausahaan Mahasiswa UEU dilaksanakan pada tanggal 11 – 12 Janurai 2024 terlaksana selama 2 hari serta didampingi oleh dosen pengampu kewirausahan untuk menilain hasildan produk yang dijualsaat itu. Hasil program entrepreneur para mahasiswa diharapkan bisamenjadi ujung tombak dan motivasi mereka untukterus meningkatkan produk yang dihasilkan agar bisamenghasilkan produk yang disukaibaik pangsapasar nasionalmaupun internasional (FEB Unila, 2017)(https://feb.unila.ac.id/id/global-entrepreneur-jadi-tujuan-mahasiswa-feb-unila/).
Pengaruh Social Media Marketing dan Product Review Terhadap Purchase Decision Parfum Lokal dengan Trust Sebagai Moderasi Aulia, Felisha Aulia; Muhmin, Andi Hidayat
MES Management Journal Vol. 5 No. 1 (2026): MES Management Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v5i1.1106

Abstract

The perfume industry in Indonesia is experiencing rapid growth, which has led to increased competition between local brands and encouraged companies to improve their marketing strategies to be more efficient. This study aims to investigate the influence of social media marketing and product reviews on the purchase decision of HMNS local perfume products, as well as to examine the role of trust as a moderating variable in the relationship between social media marketing and purchase decision. The research population consists of active social media users residing in Greater Jakarta and aged 18-34 years. The sample consisted of 141 respondents selected using a non-probability method with purposive sampling technique. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results of this study indicate that social media marketing and product reviews influence purchase decisions, both separately and simultaneously. However, this study found that trust does not moderate the relationship between social media marketing and purchase decisions. These findings indicate that consumers' purchase decisions for local perfumes are more influenced by social media marketing and information from product reviews than by trust factors. This study has limitations in terms of the area researched, so it is recommended that future studies expand the scope of the region and add other variables such as brand image, perceived value, and brand awareness to gain a more comprehensive understanding.
Influence of Emotional Exhaustion, Job Satisfaction and Organization’s Ethical Climate on Turnover Intention Anggraeni, Abellia Septri; Wicaksana, Harits Hijrah; Ramli, Abdul Haeba; Muhmin, Andi Hidayat
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.344

Abstract

This study aims to analyze the influence of emotional exhaustion, job satisfaction, and organizational ethical climate on turnover intention among Mie Gacoan employees in Tangerang Regency. The high level of employee desire to change jobs is a serious challenge for organizations in maintaining a productive and competitive workforce. This study uses a quantitative approach using a purposive sampling method through the distribution of questionnaires to 110 respondents and those who have worked for less than 3 years. This purpose is to test or validate the conceptual research model. The data for this study were collected through a survey method using Google Forms, an online questionnaire application. The use of the method in data analysis Structural Equation Modeling - Partial Least Square (SEM-PLS) using SmartPLS 4 to test each indicator is valid and reliable. The results of the study indicate that emotional exhaustion, job satisfaction, and organizational ethical climate have a significant effect on turnover intention. This study provides important implications for management in designing effective strategies to reduce turnover intention through the creation of an ethical work environment, increasing job satisfaction, and managing employee emotional burden.
Strengthening Banana Chips MSME Empowerment through Appropriate Production Technologies and Digital Bookkeeping in Pamijahan Village Muhmin, Andi Hidayat; Gilang Pratama Hafiz; Ritta Setiyati
KENDURI : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 5 No. 3 (2025): December
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/kenduri.v5i3.2160

Abstract

This community service program aimed to strengthen the empowerment capacity of banana chips micro, small, and medium enterprises (MSMEs) through appropriate production technologies and digital bookkeeping in Pamijahan Village, Bogor Regency, West Java, Indonesia. The program was implemented from June to October 2025 and involved 19 women MSME actors who were members of a local PKK-based banana chips business group. A participatory and practice-based approach was applied through five stages: needs assessment, training, technology implementation, mentoring, and evaluation. The production intervention included hygienic production training, the use of a banana slicing machine, an oil spinner, and hygiene equipment. The business management intervention focused on digital bookkeeping, cash-flow understanding, simple financial recording, and business planning assistance. The evaluation used descriptive indicators to compare partner conditions before and after the program. The results showed improvements in production efficiency, product consistency, hygienic practices, appropriate technology use, digital bookkeeping adoption, cash-flow understanding, and simple business planning. Production efficiency, based on observed reductions in slicing and oil-reduction time supported by partner reports, increased by up to 30%. In addition, all participants used hygiene equipment during production practice, and 15 out of 19 participants, or approximately 79%, began recording income and expenses using a simple digital bookkeeping application. The program indicates that the integration of appropriate production technologies and digital bookkeeping can serve as a practical empowerment model for women-led food-based MSMEs in rural communities.
Co-Authors Abdul Haeba Ramli Adam Apriansyah Anggraeni, Abellia Septri Anggraeni, Adilla Aulia, Felisha Aulia Dewi Siti Patimah Fahmi Tamzil Farhan Adam Ramadhan Gilang Pratama Gilang Pratama Hafiz Muniroh, Muniroh Noviany, Fanny Ros Elvita Gori Setiyati, Rita Setiyati, Ritta Shakila Puja Meisye Shine, Jeiver Sofyan, Joel Faruk Tamzil, Fahmi Tantri Yanuar Rahmat Syah Wicaksana, Harits Hijrah