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All Journal Journal Of Management Science (JMAS) Journal of Innovation in Management, Accounting and Business Innovative: Journal Of Social Science Research West Science Journal Economic and Entrepreneurship Jurnal Ekonomi dan Bisnis The Eastasouth Journal of Information System and Computer Science
Supriyanto, Wawan
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Other

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PENGARUH KEWIRAUSAHAAN SOSIAL, PERTUMBUHAN UKM TERHADAP KINERJA EKONOMI LOKAL DI KOTA BANDUNG Supriyanto, Wawan
Jurnal Ekonomi dan Bisnis Vol. 2 No. 4 (2024): April
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the influence of social entrepreneurship and Small and Medium Enterprises (SMEs) growth on local economic performance in Bandung City, Indonesia. Through quantitative analysis techniques, including surveys and Structural Equation Modeling with Partial Least Squares (SEM-PLS), this study explores the relationship between social entrepreneurship, SME growth, and economic performance. The results showed a significant positive influence between social entrepreneurship and SME growth on local economic performance. In addition, SME growth mediates the relationship between social entrepreneurship and economic performance. These findings underscore the importance of fostering an ecosystem that supports social entrepreneurship and SME development for sustainable economic growth in Bandung City.
Trust, Perceived Quality, and Value for Money as Determinants of Customer Loyalty: Insights from the inDrive App Putra, Wira Pramana; Supriyanto, Wawan; Noraga, Gilang Bhirawa; Tarjono
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.653

Abstract

One of the industries affected by the growth in the number of internet users and advances in digital technology in Indonesia is online transportation. However, the inDrive company showed the smallest performance, which only reached 4.03 million downloads, this merchant was very far behind its competitors, namely Gojek, Grab and Maxim. InDrive has implemented a unique concept, namely the bidding feature in order to achieve fairness and transparency and maximize services with the SHIELD security feature. Therefore, this study aims to identify the effect of value for money, perceived quality on trust, mediate trust in value for money and perceived quality on customer loyalty, and trust in customer loyalty. This research is a quantitative study, with data sources obtained from online questionnaires distributed to 130 respondents who have used the inDrive application in Indonesia who were analyzed using the Structural Equation Model on SmartPLS. The findings of this study are that perceived quality and value for money has a positive and significant effect on trust, trust mediates perceived quality and value for money on customer loyalty and trust has a positive and significant effect on customer loyalty. Trust is the most significant variable affecting customer loyalty, so inDrive Indonesia management must focus on maintaining consistency and increasing consumer trust
Pengaruh Rasio Capital Adequacy Ratio dan Non-Performing Loan Terhadap Return on Assets pada BPR Perbarindo Cirebon Tarjono, Tarjono; Noraga, Gilang Bhirawa; Permana, Ujang; Supriyanto, Wawan
Journal of Innovation in Management, Accounting and Business Vol. 4 No. 2 (2025)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jimab.v4i2.1125

Abstract

Bank Perkreditan Rakyat (BPR) berperan penting dalam mendukung ekonomi lokal, namun kinerjanya dipengaruhi oleh kualitas aset dan efisiensi manajemen. Return on Assets (ROA) mencerminkan tingkat profitabilitas dan pengelolaan aset perusahaan. Penelitian ini bertujuan menganalisis pengaruh Capital Adequacy Ratio (CAR) dan Non-Performing Loan (NPL) terhadap ROA pada BPR anggota Perbarindo wilayah Cirebon, meliputi Kota/Kabupaten Cirebon, Kuningan, Majalengka, dan Indramayu, selama 2023–2024. Penelitian menggunakan pendekatan kuantitatif dengan desain kausal asosiatif. Sampel ditentukan secara purposive berdasarkan kriteria kelengkapan dan konsistensi laporan keuangan. Data dianalisis menggunakan regresi linier berganda dengan bantuan SPSS. Hasil menunjukkan bahwa CAR berpengaruh positif signifikan terhadap ROA, sedangkan NPL berpengaruh negatif signifikan. Secara simultan, CAR dan NPL berpengaruh signifikan terhadap ROA dengan nilai determinasi 66,9%. Temuan ini menegaskan pentingnya penguatan permodalan dan pengendalian risiko kredit untuk meningkatkan profitabilitas BPR. Implikasi praktisnya, manajemen BPR disarankan fokus pada strategi peningkatan efisiensi dan kualitas pembiayaan untuk mendorong kinerja keuangan yang berkelanjutan.
The Influence Of Marketing Content On Purchasing Decisions With Electronic-Word Of Mouth As A Moderating Variable Eka Putra, Johni; Permana, Ujang; Fatmawati, Elia Resha; Supriyanto, Wawan; Noraga, Gilang Bhirawa
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.12639

Abstract

Penelitian ini bersifat kuantitatif dengan pendekatan eksplanatori, yaitu pendekatan yang menggunakan sejumlah penelitian terdahulu sebagai landasan acuan untuk menemukan unsur kebaruan serta kesenjangan penelitian dalam penelitian ini (Shukmalla et al., 2023). Data yang digunakan dalam penelitian merupakan data primer yang peneliti peroleh dari 500 UMKM yang ada di kota-kota besar di Indonesia. Data yang terdistribusi dianalisis menggunakan alat analisis smart PLS 4.0. Hasil pada artikel ini menunjukkan bahwa variabel Konten Pemasaran dapat mempunyai arah hubungan positif dan pengaruh signifikan terhadap Keputusan Pembelian dapat dibuktikan karena nilai P-Values ​​bernilai positif dan berada dibawah tingkat signifikansi 0,05 yaitu 0,011. Hal ini terbukti karena Content Marketing dapat memberikan informasi yang luas kepada calon konsumen, informasi pengenalan produk, serta dapat memancing calon konsumen untuk mengambil keputusan pembelian. Selain itu hipotesis kedua dalam penelitian ini juga dapat dibuktikan bahwa variabel Electronic-Word of Mouth dapat memperkuat pengaruh variabel Konten Pemasaran terhadap Keputusan Pembelian karena nilai P-Values ​​bernilai positif dan berada di bawah tingkat signifikansi 0,05 yang berarti adalah 0,000 lebih signifikan dibandingkan pengujian langsung. 0,011. Hal ini dapat disebabkan karena Electronic Sword of Mouth mampu memberikan perhatian yang lebih menarik ketika para pelaku UMKM melakukan promosi melalui instrumen Content Marketing yang akan berdampak pada Keputusan Pembelian. Atas dasar tersebut maka dapat disimpulkan bahwa hipotesis pertama dan kedua dalam penelitian ini dapat diterima dan dibuktikan.
The Impact of Digital User Experience on Brand Perception and Consumer Loyalty in the E-Commerce Industry in Indonesia Susilawati, Agnes Dwita; Wahyudi, Farid; Putra, Wira Pramana; Supriyanto, Wawan; Limpo, Lita
The Eastasouth Journal of Information System and Computer Science Vol. 1 No. 03 (2024): The Eastasouth Journal of Information System and Computer Science (ESISCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esiscs.v1i03.244

Abstract

This research investigates the impact of digital user experience (DUE) on brand perception and consumer loyalty within the burgeoning e-commerce industry in Indonesia. Through a quantitative analysis involving 150 e-commerce users, the study examines the relationships between DUE, brand perception (BP), and consumer loyalty (CL) using structural equation modeling (SEM) with Partial Least Squares (PLS) 3.0. The findings highlight the significant positive associations between DUE and both BP and CL, emphasizing the crucial role of user-centric digital platforms in shaping consumer behavior and fostering brand loyalty. Furthermore, the study elucidates the mediating role of BP in the relationship between DUE and CL, underscoring the importance of cultivating favorable brand perceptions to enhance consumer loyalty. These insights offer valuable implications for e-commerce businesses seeking to optimize their digital strategies and cultivate enduring customer relationships in the dynamic Indonesian market landscape.
The Impact of Digital Technology Implementation on the Productivity of MSMEs in Jakarta: An Analysis of E-commerce Adoption, Business Process Automation, and Business Growth Judijanto, Loso; Supriyanto, Wawan; Afin, Ach.; Mayndarto, Eko Cahyo
West Science Journal Economic and Entrepreneurship Vol. 1 No. 12 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i12.448

Abstract

This study explores the complex interrelationships between digital technology, e-commerce adoption, business process automation, and business growth in Micro, Small, and Medium-sized Enterprises (MSMEs) in Jakarta. Using Structural Equation Modeling, the study examines how these variables interact with a sample of businesses. The findings show strong positive correlations, suggesting that companies are more likely to use a whole range of digital technologies when they grow, automate processes, and implement e-commerce strategies. The results have practical ramifications for MSMEs in Jakarta, highlighting the strategic value of technology investment and proposing opportunities for automation and digitization to work together. E-commerce is becoming a more significant part of business operations, and this serves as a potent motivator for more extensive digital reforms. In addition to offering useful insights on the dynamics of digital adoption within the MSME sector, this research offers practical suggestions for companies and policymakers.
Co-Authors Afin, Ach. Eka Putra, Johni Fatmawati, Elia Resha Gilang Bhirawa Noraga Judijanto, Loso Limpo, Lita Mayndarto, Eko Cahyo Putra, Wira Pramana Susilawati, Agnes Dwita Tarjono Tarjono, Tarjono Ujang Permana, Ujang Wahyudi, Farid