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All Journal IKRA-ITH EKONOMIKA Visi Sosial Humaniora Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Arus Jurnal Sosial dan Humaniora ProBisnis : Jurnal Manajemen INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Ekonomi, Manajemen, Akuntansi
Idarni Harefa
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Visi Sosial Humaniora

 1 
Analisis Penggunaan Sosial Media Marketing Dalam Meningkatkan Volume Penjualan Kue Home Industri Di Dapoer Zainab Putri Yanuari Buaya; Emanuel Zebua; Idarni harefa; Eduar baene
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2537

Abstract

This study is a descriptive research with a qualitative approach aimed at evaluating the use of social media marketing to increase sales volume at Dapoer Zainab, a home industry in Gunungsitoli City founded in 2020 by Regina Nababan. Data were collected through in-depth interviews with two key informants: the business owner, Mrs. Regina Nababan, and employee, Mrs. Swasti Idawati Lase. The results indicate that Dapoer Zainab currently relies on product photos as their main content strategy. However, this content has been less effective in capturing customer attention due to a lack of variety and creativity. Labor limitations have led to inconsistencies in content scheduling and the use of social media advertising features. The findings suggest that despite efforts in content creation, results have not been optimal in increasing engagement and sales volume. It is recommended to introduce new content types such as videos and customer testimonials, and to improve creativity and consistency in content scheduling to enhance marketing effectiveness. Implementing these recommendations is expected to help Dapoer Zainab achieve better growth and significantly increase sales.
Analisis Strategi Promosi Digital Dalam Meningkatkan Volume Penjualan Pada UMKM Lingkungan Pasar Yaahowu Helentina Zebua; Emanuel Zebua; Yupiter Mendrofa; Idarni Harefa
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2540

Abstract

This study examines the digital promotion strategies implemented by Micro, Small, and Medium Enterprises (MSMEs) in Yaahowu Market, Gunungsitoli City, and their impact on increasing sales volume. In the increasingly advanced digital era, the adoption of digital technology is important for MSMEs to increase the competitiveness and visibility of their products. This study found that education and training on the use of digital platforms such as social media and e-commerce are crucial for MSMEs who are new to digital technology. Social media has proven effective in attracting new customers, while online marketplaces such as Tokopedia, Bukalapak, and Shopee provide opportunities for MSMEs to expand their market reach. This conclusion highlights the importance of evaluating and adjusting strategies based on the data obtained to ensure the effectiveness of digital promotion campaigns, as well as the need for ongoing support for MSMEs in facing challenges in the digital era.
Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen di PT. Indomaret Pattimura Koota Gunungsitoli Liberti Daeli; Idarni harefa; Yupiter Mendrofa; Emanuel Zebua
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2560

Abstract

Business activities such as minimarkets are now an interesting phenomenon. Businesses are currently experiencing increasingly fierce competition, so it is mandatory for businesses to improve the quality of their business in order to excel in competitive competition. PT. Indomaret Pattimura Gunungsitoli City must consider consumer satisfaction. In business competition, customer satisfaction is very important. If the desired results do not meet expectations, customer dissatisfaction arises. Customer satisfaction is viewed from the customer's perspective, namely how customers feel the service provided compared to what they want. If an industry or service company does not really understand what its customers expect, customer satisfaction with the product or service is something that is difficult to achieve. Efforts to meet consumer needs and expectations are very important because in a business one of the keys to success is consumers, service quality and price are very important things to help businesses improve their business. Service quality can create comfort for consumers who shop and feel satisfied, resulting in repeat purchases. And price can also be the value determined by the company in return for the goods or services sold. In other words, price can determine purchasing decisions. This research aims to analyze the influence of service quality and price on consumer satisfaction at PT Indomaret Pattimura, Gunungsitoli City. Service quality and price are important factors that influence consumer decisions in choosing a place to shop. Service quality is measured through five dimensions: reliability, empathy, responsiveness, tangibility and assurance. This research uses quantitative methods with data collection techniques through questionnaires distributed to 100 Indomaret Pattimura consumers. Data analysis was carried out using SPSS software with multiple linear regression methods to see the simultaneous and partial influence of service quality and price variables on consumer satisfaction. The research results show that service quality and price simultaneously have a significant influence on consumer satisfaction. Partially, these two variables also have a significant positive influence on consumer satisfaction. The conclusion of this research is that PT Indomaret Pattimura needs to maintain and improve service quality and offer competitive prices to increase consumer satisfaction. Suggestions for further research are to expand the research location and include other variables that might influence consumer satisfaction.
Faktor-Faktor Yang Mempengaruhi Literasi Keuangan Masyarakat Desa Caritas Sogawunasi, Kecamatan Lolomatua, Kabupaten Nias Selatan Nanny Artatina Bu'ulolo; Aferila Halawa; Idarni Harefa; Aferiaman Telaumbanua
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2617

Abstract

Meskipun literasi keuangan menjadi semakin penting di era globalisasi dan modernisasi, namun masih banyak masyarakat di daerah pedesaan yang belum memiliki pemahaman yang memadai tentang konsep keuangan, hal ini dapat terjadi karena beberapa faktor yang mempengaruhi seperti minimnya pendidikan formal, kurangnya akses informasi keuangan serta kurangnya pemahaman tentang manfaat dari literasi keuangan. Penelitian ini bertujuan untuk menganalis pengaruh pendidikan terhadap literasi keuangan masyarakat, menganalis pengaruh pengalaman terhadap literasi keuangan masyarakat, menganalisis pengaruh informasi terhadap literasi keuangan masyarakat, serta menganalis pengaruh budaya terhadap literasi keuangan masyarakat. Penelitian ini dilakukan di wilayah khusus desa Caritas Sogawunasi kecamatan Lolomatua kabupaten Nias Selatan. Metode penelitian yang digunakan adalah metode penelitian kuantitatif. Berdasarkan hasil penelitian terhadap 80 responden diperoleh variabel pendidikan (X1) terbukti secara statistik berpengaruh terhadap variabel (Y) dimana nilai sig. < 0,05 atau 0,009 < 0,05, variabel pengalaman (X2) terbukti secara statistik berpengaruh terhadap variabel (Y) dimana nilai sig. < 0,05 atau 0,001 < 0,05, variabel Informasi (X3) terbukti secara statistik berpengaruh terhadap variabel (Y) dimana nilai sig. < 0,05 atau 0,001 < 0,05, variabel budaya (X4) terbukti secara statistik berpengaruh terhadap variabel (Y) dengan dimana nilai sig. < 0,05 atau 0,001 < 0,05. Perhitungan simultan uji F menunjukkan nilai signifikan untuk pengaruh X1, X2, X3, dan X4 secara signifikan terhadap variabel Y adalah 0.001 < 0.05 dan nilai F hitung 129.095 > 2.49, sehingga dapat disimpulkan bahwa pengujian ini diterima yang berarti terdapat pengaruh X1, X2, X3, dan X4 secara simultan terhadap Y.
Analisis Strategi Pemasaran Melalui Media Sosial Dalam Meningkatkan Volume Penjualan Produk Garifi KAMUMU LISNA di Desa Lolomoyo Kecamatan Gunungsitoli Barat Wiwi Jaya Setia Halawa; Eduar baene; Idarni Harefa; Yupiter Mendrofa
Visi Sosial Humaniora Vol. 6 No. 1 (2025): Visi Sosial Humaniora: Edisi Juni 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v6i1.2373

Abstract

Lack of professional skills in optimal use of E-commerce is a challenge for small and medium enterprises Garifi Kamumu Lisna in increasing product sales volume widely. This study uses a qualitative descriptive approach with qualitative types, data obtained through interviews, observations, and documentation and analyzed using the Miles and Huberman data analysis model approach. The results of the study indicate that Garifi Kamumu Lisna has utilized some social media platforms such as Facebook and WhatsApp to reach a wider market. This strategy is supported by the presentation of product photos that are considered quite attractive, informative descriptions, and quite active interactions with customers through direct messages and comment replies. However, the implementation of this strategy faces obstacles in the form of limited skills in digital marketing by employees, inadequate access to technology, and unstable internet networks. To overcome these challenges, Garifi Kamumu Lisna focuses on developing employee digital skills and adapting to local technological conditions. Overall, the marketing strategy implemented includes important elements such as utilizing social media, strengthening brand image, using quality visual content, and providing discounts and live streaming to increase consumer loyalty. This research contributes to the development of digital marketing practices among small and medium enterprises, especially in maximizing the potential of E-commerce despite resource limitations.
Peran Pemerintah Desa Lasara Kecamatan Namohalu Esiwa Dalam Meningkatkan Kesejahteraan Masyarakat Melalui Literasi Keuangan Harefa, Fandi Rahmawan; Maria Magdalena Bate'e; Idarni Harefa; Aferiaman Telaumbanua
Visi Sosial Humaniora Vol. 5 No. 1 (2024): Visi Sosial Humaniora: Edisi Juni 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i1.2322

Abstract

This research aims to reveal the role played by the Lasara Village Government in Namohalu Esiwa District in seeking to improve community welfare through financial literacy efforts. Financial literacy is considered an important tool that allows individuals to understand and manage their personal finances more effectively. In its conclusion, this research highlights the important role of the Lasara Village Government in increasing community financial literacy. Through educational programs and partnerships with financial institutions, village governments have succeeded in empowering communities to take control of their own finances, which ultimately contributes to increased prosperity and economic stability at the local level.
Co-Authors Aferiaman Telaumbanua Aferila Halawa Alex Robertorius Tafonao Arisman Telaumbanua Arman Gea Dedi Irawan Zebua Dina Mariana Ndruru Eliagus Telaumbanua Elisander Ndruru Emanuel Zebua Gulo, Heniwati Harefa, Fandi Rahmawan Helentina Zebua Herman Zendrato Intan Permata Hati Hulu Jeliswan Berkat Iman Jaya Gea Joni Putra Bate’e Kurniawan Sarototonafo Zai Liberti Daeli Maria Magdalena Bate'e Maria Magdalena Batee Martha Surya Dinata Mendrofa Nanny Artatina Bu'ulolo Nanny Artatina Bu’ulolo Otanius Laia PERLINDUNGAN FAEBUADODO HULU Putri Yanuari Buaya Serniati Zebua Sophia Molinda Kakisina Telaumbanua, Onekhesi Tri Hartati Sukartini Hulu Wiwi Jaya Setia Halawa Yamolala Zega Yupiter Mendrofa Yusmidar Bu'ulolo Zai, Yusyatniel Zendrato, Elvian Agnes Kristiani