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All Journal Jurnal Ilmiah Edunomika (JIE) International Journal of Business, Law, and Education
S, Deswita
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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The Effect of Pricing Strategy, Promotional Activities, Market Research, and Supply Chain Management on Marketing Performance in Indonesian Start-ups Wijayanto, Gatot; Rama, Rovanita; Jushermi, Jushermi; Pramadewi, Arwinence; Rivai, Yutiandry; S, Deswita
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.557

Abstract

The present study examines the complex relationships that exist between pricing strategy, promotional activities, supply chain management, market research, and marketing performance within the framework of start-ups in Indonesia. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to assess data from a sample of 150 start-ups quantitatively. The findings demonstrate the interdependence of strategic choices and their influence on marketing results by pointing out important correlations between these variables. Key factors influencing marketing performance were found to be pricing strategy, advertising, supply chain management, and market research. The results offer practical advice for aspiring business owners, highlighting the significance of comprehensive and integrated marketing approaches for long-term success in the cutthroat market.
THE INFLUENCE OF QUALITY OF WORK LIFE ON EMPLOYEE PERFORMANCE WITH COMPENSATION AS A MODERATING VARIABLE Farine, Kiki Farida; Munizu, Musran; Rahwana, Kusuma Agdhi; S, Deswita; Salsibi, Muhammad Saffath
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13585

Abstract

Abstract This research is quantitative research with an explanatory approach which uses a number of previous studies, especially the five studies mentioned above, as the main inspiration in finding novelty in the research being carried out. The data used in this research is primary data distributed to Daihatsu employees spread throughout Indonesia as many as 600 employees which were obtained through distributing online questionnaires containing 4 statements of strongly agree, agree, normal/normal, disagree and strongly disagree. 16 question items consisting of Quality of Work Life, 6 question items for the Employee Performance variable, and 4 question items for the Compensation variable. The data that researchers obtained from Daihatsu employees was analyzed using the smart PLS 4.0 analysis tool. This result in this research show the Quality of Work Life variable can have a positive relationship and have a significant influence on employee performance. This can be proven because the P-Values value is positive and is below the 0.05 level of significance, namely 0.008. This is because good quality of work life can make employees more enthusiastic at work, happy at work, and ultimately can improve employee performance. Apart from that, the second hypothesis in this research can also be proven because the same thing is that the P-Values value is positive and is below the significance level of 0.05, namely 0.000, which is more significant than the direct test of 0.008. This is because compensation can increase the quality of work life because employees work happily, enthusiastically and comfortably, which ultimately increases its influence on employee performance. In this way, the first and second hypotheses in this research can be accepted and proven. Keywords: Quality Work Life, Employee Performance, Compensation
Co-Authors Arwinence Pramadewi Farine, Kiki Farida Gatot Wijayanto Jushermi Jushermi, Jushermi Kusuma Agdhi Rahwana Musran Munizu Rovanita Rama Salsibi, Muhammad Saffath Yutiandry Rivai