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All Journal Journal of Bussines Management Basic SINTESA Journal Of Economic Sciences (Ekuisci)
Damayanti, Wulan Ariani
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Journal : SINTESA

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Analysis Of Digital Marketing Strategies At Bank Negara Indonesia (Bni) Sumedang Branch Office Sugiharti, Elis; Puspasari, Dewi; Damayanti, Wulan Ariani
SINTESA Vol. 15 No. 2 (2024): Sintesa
Publisher : SINTESA

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A digital marketing strategy is a strategy that uses online marketing in its marketing activities or promotion of a brand or product which is certainly very profitable because it can attract consumers and potential consumers quickly. This research analyzes the focus of implementation. obstacles, and how to overcome digital marketing obstacles at Bank Negara Indonesia (BNI) Sumedang Branch Office. The aim of this research is to determine the implementation of digital marketing at Bank Negara Indonesia (BNI) Sumedang Branch Office. The approach method used in this research is the qualitative research method. The sampling technique was carried out using a proportional sampling technique, the informants were the marketing and business unit leaders of Bank BNI KC Sumedang, 2 priority customers and 13 regular customers. The data validity test is a triangulation technique. Digital Marketing at Bank Negara Indonesia (BNI) Sumedang Branch Office includes Websites (Static Websites & Dynamic Websites), Search Engines or search engines (SEO&SEM), Social Media Marketing (Entertainment, Interaction, Trendness, Customization, Advertisement), Mobile Marketing (Quality information, security, customer relations, responsiveness, fulfillment), and Online Advertising (Pop Up & Floathing Ads). The results of Digital Marketing research carried out at Bank BNI KC Sumedang show that the implementation of digital marketing at Bank BNI, especially Bank BNI KC Sumedang, has been carried out well from the website aspect to online advertising. Bank BNI KC Sumedang is expected to reach more remote areas in Sumedang so that Bank BNI can reach customers more widely.
An Analysis Of Product Quality At PT Sinar Sagara Sejahtera Sumedang Apriani, Sabrina; Gumilang, Risa Ratna; Damayanti, Wulan Ariani
SINTESA Vol. 16 No. 1 (2025): Sintesa
Publisher : SINTESA

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The footwear industry in Indonesia has developed very rapidly and is characterized by many companies that produce quality sandals. The research focus of this thesis is how the quality of products at PT Sinar Sagara Sejahtera Sumedang This study aims to determine the quality of products at PT Sinar Sagara Sejahtera Sumedang and to find out the obstacles and solutions to product quality at PT Sinar Sagara Sejahtera Sumedang. The method used in this research is descriptive qualitative, with a purposive sampling technique with informants totaling 10 people. Data collection techniques from this study through observation, interviews, documentation, and triangulation. In analyzing the data that has been obtained using the Miles and Huberman model through stages, data collection, data reduction, data presentation, and conclusion drawing/verification. The results of this study indicate that product quality at PT Sinar Sagara Sejahtera Sumedang is classified as good and in accordance with conditions in the field, but there are still indicators that need to be improved in order to meet consumer expectations more optimally regarding product quality at PT Sinar Sagara Sejahtera Sumedang.
Co-Authors Anggini, Megah Dewi Apriani, Sabrina Crisca, Rini Dewi Puspasari Firmansyah, Gugum Aji Gustiawati, Rani Irfan Nur'arif, Muhammad JAJA, JAJA Kurniawan, Ryan Feryana Mulyana, Atep Nining Kurniasih, Nining Nurfajrina, Amalia Nurjanah, Annisa Siti Nurjanah, Mualif Fadilah Puspasari, Rd. Dewi Ratna Gumilang, Risa Robi Kurniawan Sugiharti, Elis Supranata, Yogi Wulandari, Ghaidha Ayu