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Product Layout Analysis Based on Consumer Purchasing Patterns Using Apriori Algorithm Radhitya, Made Leo; Widiantari, Ni Komang Mira; Asana, Made Dwi Putra; Wijaya, Bagus Kusuma; Sudipa, I Gede Iwan
Journal of Computer Networks, Architecture and High Performance Computing Vol. 6 No. 3 (2024): Articles Research Volume 6 Issue 3, July 2024
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/cnahpc.v6i3.4400

Abstract

In every self-service store, it is certain to have a sales transaction data, where the data will continue to grow every day. But in self-service stores the data is only a record of sales at the store. Whereas transaction data can be used as information on how consumer purchasing patterns when shopping at the store, but not all supermarkets know this. So this research aims to find information on these purchasing patterns, where to do this research using the apriori algorithm which is part of the association technique which is also part of data mining, where in its application it will calculate the support value, confindence value and will be tested using the lift ratio. And after the calculation is carried out, optimization will be carried out using the high utility itemset mining variable which will calculate the highest profit value on the product, so that based on the calculation, the final result is obtained with a support value of 85%, a confidence value of 86%, a lift ratio test of 1.01 and the high utility gets the highest result of Rp. 567,000.
Pelatihan dan Pendampingan Implementasi Aplikasi Iuran Digital dalam Mendukung Penerapan E-Governance pada Tingkat Dusun Sudipa, I Gede Iwan; Radhitya, Made Leo; Wijaya, Bagus Kusuma
JE (Journal of Empowerment) Vol 5, No 2 (2024): DESEMBER
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/je.v5i2.4649

Abstract

AbstrakPengelolaan iuran secara manual di Dusun Tegal Kori Kaja, Denpasar Utara, menyebabkan inefisiensi dan ketidakpercayaan warga. Tujuan pengabdian ini adalah meningkatkan transparansi, akuntabilitas, dan efisiensi pengelolaan dana melalui penerapan aplikasi iuran digital berbasis web dan mobile. Metode yang digunakan meliputi sosialisasi, pelatihan, dan pendampingan pada kelompok pecalang (10 orang) dan warga (40 orang). Evaluasi dilakukan dengan pre-test dan post-test untuk mengukur peningkatan pemahaman. Hasil menunjukkan peningkatan pemahaman pecalang sebesar 80% dan warga sebesar 85%. Aplikasi iuran digital memudahkan proses pencatatan, pelaporan, serta pembayaran secara digital, yang disambut dengan kepuasan pengguna mencapai rata-rata 79,22% untuk warga dan 77,56% untuk pecalang. Implementasi ini diharapkan dapat memperkuat e-governance di tingkat dusun dan direplikasi pada wilayah dusun lain pada Desa Ubung Kaja, Denpasar Utara. Abstract Manual management of dues in Tegal Kori Kaja Hamlet, North Denpasar, causes inefficiency and distrust of residents. The purpose of this service is to increase transparency, accountability, and efficiency of fund management through the application of web-based and mobile digital dues applications. The methods used include socialization, training, and mentoring to pecalang groups (10 people) and residents (40 people). Evaluation was conducted with pre-test and post-test to measure the improvement of understanding. The results showed an increase in understanding of pecalang by 80% and residents by 85%. The digital dues application facilitates the process of recording, reporting, and payment digitally, which is welcomed by user satisfaction reaching an average of 79.22% for residents and 77.56% for pecalang.This implementation is expected to strengthen e-governance at the hamlet level and be replicated in other hamlet areas in Ubung Kaja Village, North Denpasar.
The influence of catur guru on a person's intentions: a literature review from an economic perspective Wijaya, Bagus Kusuma; Permana, I Putu Hendika
JUSTBEST Journal of Sustainable Business and Management Vol. 5 No. 1 (2025): Journal of Sustainable Business and Management
Publisher : Global Researcher Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52432/justbest.5.1.34-46

Abstract

This study aims to explore the influence of Catur Guru a central ethical and spiritual concept in Balinese Hindu tradition on individual economic intentions. Catur Guru comprises four respected figures: Guru Swadyaya (God), Guru Wisesa (government), Guru Pengajian (teachers/lecturers), and Guru Rupaka (parents). Using an exploratory qualitative literature review approach, this research examines how values passed down by each of these "gurus" shape economic intentions such as the intent to engage in entrepreneurship, saving, investing, purchasing, and working. Findings reveal that religiosity, trust in government, the role of educators, and family support significantly contribute to forming economic intentions, either directly through normative teachings or indirectly through the internalization of values. This study highlights the importance of integrating local slot zeus cultural values into behavioral economics research and public policy development. By deepening the understanding of Catur Guru’s influence, this review aims to support the development of context-sensitive and sustainable strategies that promote ethical and productive economic behaviors within Balinese society.
Real Time Sales Data Visualization at Agung Wastra Using Looker Studio Sandhiyasa, I Made Subrata; Parniti, I Gusti Agung Ayu Pira; Wijaya, Bagus Kusuma; Suandana, Ni Putu Widantari
TECHNOVATE: Journal of Information Technology and Strategic Innovation Management Vol. 2 No. 2 (2025): April 2025
Publisher : PT.KARYA GEMAH RIPAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52432/technovate.2.2.2025.96-103

Abstract

Agung Wastra is a company that opertes in the field of facilities and infrastructure for Hindu religious ceremony activities. The company uses Microsoft Excel in processing sales data. The weakness of the data or information produced is that it is still in table form and does not display more interactive information in graphic form, making it difficult for companies in a short time. Therefore, this research aims to build a sales data visualization system using looker studio. This visualization helps companies process table data into information in the form of graphs so that it doesn't take a long time to see the company's sales development. The research method used in this research is Kimball's nine steps method. This research goes through the stages of company data analysis, data warehouse design, extract transform load process, implementation of data visualization, and system testing. This system was tested using the user acceptance test method and obtained results with a percentage of 92.5% or strongly agree, which means that the sales data visualization is in accordance with the needs of the agung wastra company. The results of this research are seven pages displaying company information in the form of graphics to assist in decision making.
Pelatihan Digital Marketing untuk UMKM di Denpasar Wijaya, Bagus Kusuma; Permana , I Putu Hendika; Sukahet , Ida Dewa Ayu Mahasiwani
Journal of Digital Community Services Vol. 2 No. 2 (2025): July
Publisher : Institute Of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/dcs.v2i2.30

Abstract

Perkembangan teknologi informasi dan komunikasi yang pesat dalam beberapa dekade terakhir telah membawa perubahan besar dalam berbagai aspek kehidupan, termasuk dalam dunia bisnis. Di sektor ekonomi, teknologi telah mendorong pertumbuhan ekonomi digital, menciptakan ekosistem e-commerce yang mempermudah proses jual beli. Digital marketing, yang mencakup berbagai strategi pemasaran menggunakan platform digital seperti media sosial, website, email, dan mesin pencari, telah menjadi komponen penting dalam strategi pemasaran modern. Hal ini memungkinkan bisnis untuk membuat keputusan yang lebih cerdas, mengoptimalkan anggaran pemasaran, dan menyesuaikan strategi mereka agar lebih efektif dalam menjangkau audiens target. UMKM di era digital menghadapi berbagai tantangan yang menghambat kemampuan mereka untuk berkembang dan bersaing dengan pelaku bisnis lainnya. Salah satu permasalahan utama adalah keterbatasan sumber daya manusia yang terampil dalam teknologi digital. Permasalahan lain yang dihadapi UMKM di era digital adalah tingkat persaingan yang semakin ketat. Dengan kemudahan akses ke pasar global melalui platform digital, UMKM kini harus bersaing tidak hanya dengan pesaing lokal, tetapi juga dengan perusahaan besar yang memiliki sumber daya dan anggaran lebih besar. Oleh karena itu, diperlukan berbagai kebijakan yang mendukung, seperti pelatihan keterampilan digital, penyediaan akses pembiayaan yang lebih mudah, dan penguatan jaringan pemasaran, untuk membantu UMKM agar dapat bersaing dan berkembang di era globalisasi ini. Melalui program ini tim memberikan pelatihan, konsultasi, dan pendampingan kepada para pelaku UMKM dalam memanfaatkan media sosial, e-commerce, dan strategi pemasaran digital lainnya. Inisiatif ini tidak hanya akan membantu UMKM memperluas jangkauan pasar, tetapi juga meningkatkan daya saing dan keberlanjutan bisnis mereka dalam mendukung perekonomian lokal.
Pengembangan Website Profil Dusun untuk Mendukung Pembangunan Desa yang Informatif dan Terintegrasi Radhitya, Made Leo; Atmaja, Ketut Jaya; Wijaya, Bagus Kusuma; Asana, I Made Dwi Putra; Sudipa, I Gede Iwan; Gunawan, I Komang Agus Bryan
Jurnal KOMET Vol 2 No 1 (2025): Jurnal Komet: Kolaborasi Masyarakat Berbasis Teknologi : Volume 2 Nomor 1, Juni 2
Publisher : Yayasan Sinergi Widya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70103/komet.v2i1.63

Abstract

Keterbatasan akses terhadap informasi dan minimnya transparansi dalam penyampaian kegiatan sosial serta struktur organisasi di tingkat komunitas masih menjadi tantangan bagi banyak lingkungan masyarakat. Salah satu solusi yang dapat diterapkan untuk mengatasi masalah tersebut adalah melalui pengembangan website profil komunitas berbasis Content Management System (CMS) yang mudah diakses dan dikelola. Kegiatan pengabdian ini bertujuan untuk meningkatkan transparansi, memperkuat partisipasi masyarakat, dan mendigitalisasi pengelolaan informasi komunitas melalui pembuatan dan pemanfaatan website. Metode pelaksanaan dilakukan melalui pendekatan Transfer Knowledge, Technology Transfer, dan Difusi IPTEKS, yang meliputi pelatihan kepada pengurus dan masyarakat, pembuatan konten, dan pendampingan teknis. Website dirancang dengan fitur-fitur utama seperti informasi profil, dokumentasi kegiatan, pengumuman penting, layanan pengurus, dan fasilitas kontak masyarakat. Hasil kegiatan menunjukkan bahwa keberadaan website mampu meningkatkan efisiensi komunikasi, memperluas jangkauan informasi, serta membangun budaya digital yang partisipatif di kalangan warga. Sosialisasi dan pengenalan website mendapat antusiasme tinggi dari masyarakat, dengan banyaknya masukan yang konstruktif mengenai kebutuhan informasi yang relevan. Dengan demikian, platform digital ini menjadi sarana strategis untuk mendukung tata kelola komunitas yang lebih transparan, informatif, dan adaptif terhadap perkembangan teknologi.
Tinjauan Pustaka Sistematis: Faktor – Faktor Yang Mempengaruhi Niat Berwirausaha Digital Permana, I Putu Hendika; Wijaya, Bagus Kusuma
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2690

Abstract

Teknologi digital telah memberi pemilik bisnis dan pengusaha berbagai pilihan baru untuk memperluas bisnis. Era digitalisasi telah memengaruhi berbagai sektor bisnis, terkadang mengubah praktik perdagangan konvensional. Rendahnya tingkat digitalisasi teknologi di UMKM dapat dikaitkan dengan tantangan adopsi digital yang masih dihadapi oleh para pengusaha. Fenomena ini menggarisbawahi bahwa kecenderungan terhadap kewirausahaan digital di Indonesia masih belum signifikan. Konsep Digital Entrepreneurship Intention (DEI) telah menjadi topik yang semakin relevan dalam era transformasi digital, hingga saat ini masih terdapat keterbatasan penelitian yang secara khusus mengeksplorasi faktor-faktor yang memengaruhinya. Sebagian besar studi yang ada lebih berfokus pada kewirausahaan secara umum tanpa memperhatikan aspek unik dari kewirausahaan digital, seperti peran teknologi, adopsi inovasi digital, atau ekosistem digital yang mendukung. Studi ini berfokus pada penelitian yang dilakukan antara tahun 2019 dan 2024. Dengan demikian, studi ini mengatasi kesenjangan dalam penelitian sebelumnya dan sejalan dengan pertumbuhan publikasi yang diamati di halaman Scopus dari tahun 2020 hingga 2025
Improving Investment Understanding For Millennial Generation Through Digital Teaching Media Innovation Wijaya, Bagus Kusuma; Radhitya, Made Leo; Suandana, Ni Putu Widantari
Jurnal Scientia Vol. 13 No. 03 (2024): Education and Sosial science, June - August 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i03.2520

Abstract

This research explores the low financial literacy among millennials despite their dominance in the use of information technology. Various surveys show that most millennials cannot answer basic questions about finance and investment correctly, indicating an urgent need to improve financial and investment literacy. This lack of understanding of investment instruments and financial strategies negatively impacts their financial stability. Initial questionnaire results from 30 students showed that 70% felt unfamiliar with investments, while 30% felt familiar. In addition, students were most familiar with stocks (40%), followed by mutual funds (30%), cryptocurrencies (15%), and bonds (10%). The study also found that investment literacy and education activities can increase millennials' understanding and motivation to invest. Technology plays an important role in financial education, with well-designed digital learning media, such as e-books and other digital tools, significantly improving learning outcomes. Recommendations from this research include the provision of interactive and fun teaching materials that are easily accessible through digital media, covering the introduction of basic investment concepts, long-term returns, practical guidance on starting an investment, and risk management. This research emphasizes the importance of greater financial education and literacy efforts to empower millennials to manage their finances more effectively and wisely.
Product Layout Analysis Based on Consumer Purchasing Patterns Using Apriori Algorithm Radhitya, Made Leo; Widiantari, Ni Komang Mira; Asana, Made Dwi Putra; Wijaya, Bagus Kusuma; Sudipa, I Gede Iwan
Journal of Computer Networks, Architecture and High Performance Computing Vol. 6 No. 3 (2024): Articles Research Volume 6 Issue 3, July 2024
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/cnahpc.v6i3.4400

Abstract

In every self-service store, it is certain to have a sales transaction data, where the data will continue to grow every day. But in self-service stores the data is only a record of sales at the store. Whereas transaction data can be used as information on how consumer purchasing patterns when shopping at the store, but not all supermarkets know this. So this research aims to find information on these purchasing patterns, where to do this research using the apriori algorithm which is part of the association technique which is also part of data mining, where in its application it will calculate the support value, confindence value and will be tested using the lift ratio. And after the calculation is carried out, optimization will be carried out using the high utility itemset mining variable which will calculate the highest profit value on the product, so that based on the calculation, the final result is obtained with a support value of 85%, a confidence value of 86%, a lift ratio test of 1.01 and the high utility gets the highest result of Rp. 567,000.
Understanding Consumer Behavior: How Attitudes, Social Norms, and Perceived Control Shape Purchase Intentions on Tokopedia Putra, Dewa Putu Gede Wiyata; Wijaya, Bagus Kusuma
JUSTBEST Journal of Sustainable Business and Management Vol. 4 No. 1 (2024): Journal of Sustainable Business and Management
Publisher : Global Researcher Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52432/justbest.4.1.12-21

Abstract

This study aims to analyze the influence of Attitude, Social Norms, and Perceived Behavioral Control on Purchase Intention on the Tokopedia e-commerce platform, focusing on generation Z consumers in Bali and East Java. The problem faced is the lack of understanding of psychological and social factors that influence consumer purchase intention in e-commerce. This study uses a quantitative approach with a survey method, where data is collected through questionnaires filled out by 93 respondents. Data analysis was carried out using SPSS with multiple linear regression techniques to test the effect of independent variables on dependent variables. The results showed that Attitude, Social Norms, and Perceived Behavioral Control have a significant positive effect on Purchase Intention. Among the three variables, Perceived Behavioral Control shows the greatest influence on purchase intention, followed by Attitude and Social Norms. These findings provide important insights for Tokopedia managers in designing marketing strategies barbarslot that can improve user experience and consumer purchase intention. This study also contributes to the development of the Theory of Planned Behavior in the context of e-commerce in Indonesia.