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Wijaya, Bagus Kusuma
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Pendampingan Penerapan Sistem Informasi Manajemen Penilaian Karyawan untuk Peningkatan Kinerja pada Hotel Bakung Sari Kuta Wijaya, Bagus Kusuma; Radhitya, Made Leo; Udayana, I Putu Agus Eka Darma; I Made Yoga Apriliana
Jurnal KOMET Vol 1 No 2 (2024): Jurnal Komet: Kolaborasi Masyarakat Berbasis Teknologi : Volume 1 Nomor 2, Oktobe
Publisher : Yayasan Sinergi Widya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70103/komet.v1i2.16

Abstract

Pandemi COVID-19 memberikan dampak signifikan pada sektor perhotelan, khususnya di Bali. Beberapa hotel menghadapi tantangan besar akibat pengurangan operasional dan perumahan karyawan. Untuk bangkit kembali, hotel ini perlu mengoptimalkan pengelolaan sumber daya manusia, terutama dalam penilaian kinerja karyawan yang sebelumnya kurang transparan dan tidak konsisten. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengatasi permasalahan tersebut melalui penerapan sistem informasi manajemen penilaian karyawan yang efektif dan transparan. Metode pelaksanaan meliputi sosialisasi, analisis kebutuhan, implementasi sistem, pendampingan, dan pelatihan. Hasil evaluasi menunjukkan peningkatan signifikan dalam pemahaman dan keterampilan peserta pelatihan, dengan kenaikan nilai pre-test dan post-test berkisar antara 15 hingga 20 poin. Sistem yang diterapkan membantu Hotel Bakung Sari Kuta memastikan penilaian kinerja karyawan dilakukan dengan kriteria yang objektif dan konsisten, memungkinkan keputusan manajemen yang lebih tepat terkait promosi, pelatihan, dan pengembangan karyawan. Hasil kegiatan menunjukkan bahwa sistem informasi manajemen penilaian karyawan yang baik dapat meningkatkan kepuasan dan motivasi karyawan serta membantu hotel meningkatkan kinerja operasionalnya melalui pengelolaan sumber daya manusia yang lebih efektif dan transparan.
Brand storytelling in the digital age: challenges and opportunities in online marketing Rachman, Rosyidah; Hamid, Mansyur Abdul; Wijaya, Bagus Kusuma; Wibowo, Sarwo Eddy; Intan, Dyah Noor
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Amidst the ever-changing landscape of the digital era, the utilization of brand storytelling has emerged as a crucial tactic in online marketing efforts. This article examines the significance of brand storytelling within the realm of digital marketing, emphasizing the obstacles and possibilities encountered by companies. This research aims to establish a conceptual model that unifies crucial features, with a specific focus on analyzing the successes and failures of brand storytelling. The qualitative research revealed that intense competition and evolving digital trends need the implementation of creative solutions. Conversely, quantitative data revealed challenges in customizing brand narratives and concerns over data privacy. In the digital era, effective brand storytelling management methods encompass several key elements: comprehensive audience analysis, tailoring narratives to individual preferences, utilizing multiple communication channels, fostering active consumer participation, and leveraging artificial intelligence technology. The results have pragmatic ramifications for enhancing online advertising tactics and fostering consumer confidence. By comprehending the advantages of brand storytelling, firms can surmount obstacles and attain a competitive edge in the constantly evolving digital era.
Co-Authors Asana, I Made Dwi Putra Asana, Made Dwi Putra Atmaja, Ketut Jaya Gunawan, I Komang Agus Bryan I Gede Iwan Sudipa I Made Yoga Apriliana I Putu Agus Eka Darma Udayana, I Putu Agus Eka I Putu Hendika Permana Intan, Dyah Noor mansyur abdul hamid Ni Putu Widantari Suandana Parniti, I Gusti Agung Ayu Pira Permana , I Putu Hendika Putra, Dewa Putu Gede Wiyata Radhitya, Made Leo Rosyidah Rachman Sandhiyasa, I Made Subrata Sukahet , Ida Dewa Ayu Mahasiwani Wibowo, Sarwo Eddy Widiantari, Ni Komang Mira