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All Journal Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan Penamas: Journal of Community Service Jurnal Pengabdian Sosial Jurnal Ilmiah Al-Furqan : Al-qur'an Bahasa dan Seni
Salsabila, Fina
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Penamas: Journal of Community Service

 1 
Peningkatan pemasaran produk turunan peternakan dan pertanian melalui pemanfaatan marketplace digital di Desa Mundu Kabupaten Klaten Susilawati, Sukma Ayu; Oftasari, Yosi; Salsabila, Fina; Andriyani, Nur
Penamas: Journal of Community Service Vol. 5 No. 1 (2025): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v5i1.1433

Abstract

Developing rural economies that focus on village independence through small and medium-sized enterprises (SMEs) entrepreneurship provides significant benefits for the community and local government. By improving access to production resources, technology, and capital, it is hoped that the production and productivity of the community will increase, along with the realization of welfare through product sales and the creation of new jobs in the agrotourism, handicrafts, and tourism sectors. Mundu Village, Tulung District, Klaten Regency, has entrepreneurial potential from livestock and agricultural products. However, low digital literacy among business actors poses a major challenge. This community service aims to enhance digital literacy through training and assistance in creating WhatsApp Business, TikTok, and Instagram accounts. The methods of socialization and training are expected to encourage improved product marketing, ultimately enhancing the welfare of the village community. Program results indicate a 40% increase in understanding of social media marketing, a 32.4% increase in the use of digital marketplaces, and a 13.4% increase in WhatsApp Business. With support from digital technology, local products from Mundu Village are expected to compete in a broader market.
Peningkatan efisiensi produksi sangkar burung Desa Tanjung Salsabila, Fina; Hanisah, Isnaeni Hasna; Indrasto, Haryo Bimo Budi; Abidin, Ali Zainal
Penamas: Journal of Community Service Vol. 5 No. 2 (2025): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v5i2.1994

Abstract

This community service activity was carried out from February to April 2025 in Tanjung Village, Juwiring District, Klaten Regency, with a focus on empowering UMKM birdcage producers in terms of financial management and branding strategies. The objects or partners in this activity were 20 birdcage producers who were members of a local business group. The implementation of the activity was carried out through training methods and direct mentoring. Training materials include simple financial recording, cash flow management, separating personal and business finances, and utilizing digital applications for recording daily transactions. Additionally, mentoring was provided in formulating branding strategies to enhance product appeal and market recognition. Based on the results of the activity, there was an increase in understanding among business actors regarding the importance of systematic financial recording, as well as a growing awareness of the significance of brand identity. This activity is expected to encourage the sustainability and growth of birdcage producers’ businesses.
Co-Authors Aghistna, Dina Ali Zainal Abidin Amrina Rasyada Ana Rahmawati Azhar, Fadly Fadilah Darojatun, Niken Iklima Hanisah, Isnaeni Hasna Hidayati, Nur Afni Indrasto, Haryo Bimo Budi Kamila, Isna Nurul Maulana, Dafit Muhtadin, Almas Hadian Nugroho, Jodi Setyo Nur Andriyani Oftasari, Yosi Putri, Aida Sari, Aan Adelia Sofyan, Mety Mediyastuti Susilawati, Sukma Ayu Yayan Andri