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All Journal Jurnal Pengabdian Masyarakat Bangsa Jurnal Perjuangan dan Pengabdian Masyarkat: JPPM
Kasim, Andi Irwan
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Strategi Pemasaran Produk Abon Ikan Tuna Rubons Sinjai Kasim, Andi Irwan; Gaffar, Abd.; S, Herniah; Hutagaol, Benget
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 2 (2024): April
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i2.812

Abstract

Rubons Sinjai merupakan salah satu usaha mikro, kecil dan menengah yang memproduksi abon ikan yang banyak diminati konsumen karena rasanya yang unik, namun produksi abon ikan masih sedikit sehingga belum dapat memenuhi kebutuhan seluruh konsumen, dan pengaruh dari kegiatan promosi kurang baik, harga yang ditawarkan kepada konsumen relatif mahal, dan pelayanan yang diberikan kurang memuaskan, sehingga melihat masalah tersebut, pengabdian masyarakat ini bertujuan untuk mengetahui strategi apa yang akan dikembangkan dalam rangka pengembangan usaha abon ikan melalui pendekatan marketing mix. Hasil dari pengabdian masyarakat menunjukkan strategi pengembangan usaha abon ikan melalui pendekatan marketing mix adalah memberikan pengetahuan kepada UMKM Rubons Sinjai tentang analisa peluang usaha yang disebut SWOT (Strenght, weakness, opportunity, threat), yaitu membuat dan mempertahankan kualitas produk dengan harga yang mampu bersaing, membuat desain kemasan produk yang menarik dengan harga yang terjangkau, membuat  produk yang bisa lebih dan tahan lama (paling lama 3 bulan), memperluas daerah pemasaran yang strategis dengan menciptakan pengembangan produk yang menguntungkan.
Transformasi Ekonomi Lokal Melalui E-Commerce di Desa Parak Kepulauan Selayar Badar, Muhammad; Nasir, Muhammad; N, Normiyati; Kasim, Andi Irwan; G, Muhammad Tahir; Nur Tinri, Muh. Darwis; Fitri, Riskal
Jurnal Perjuangan dan Pengabdian Masyarakat: JPPM Vol. 1 No. 1 (2025): 31 Januari 2025
Publisher : Universitas Pejuang Republik Indonesia

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Abstract

This community service aims to encourage local economic transformation in Parak Village, Selayar Islands through the use of e-commerce as a marketing medium for MSME products. The method of implementing the activity includes socialization, technical training for 8 sessions, and intensive assistance for 3 months to 50 MSME actors with a participatory approach and direct practice. The results of the activity showed a significant increase in the capacity of MSME actors in managing online stores independently, expanding market access to the regional level, and an increase in average revenue between 20% to 50%. Training and mentoring have proven to be effective in improving digital literacy and economic empowerment of village communities. However, challenges such as limited internet access and the need for advanced training still need to be addressed to ensure the sustainability of the digital economy transformation. In conclusion, e-commerce is a strategic solution to improve the competitiveness and economic welfare of the people of Parak Village, with recommendations to strengthen the digital ecosystem through cross-sector collaboration.
Co-Authors Abd. Gaffar, Abd. Badar, Muhammad G, Muhammad Tahir Hutagaol, Benget Muhammad Nasir N, NORMIYATI Nur Tinri, Muh. Darwis Riskal Fitri S, HERNIAH