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All Journal International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Kolaboratif Sains
Kadek Bramdhika Ada
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Peranan Pembelajaran Organisasi dalam Meningkatkan Kinerja Organisasi (Studi Kasus Perusahaan Properti PT. Madea Mitra Mandiri di Kota Palu): The Role of Organizational Learning to Improve the Organizational Performance (A Case Study on Property Company PT. Madea Mitra Mandiri Palu) Rahmat Yanuary; Kadek Bramdhika Ada; Suharno H. Syukur; Andhika
Jurnal Kolaboratif Sains Vol. 7 No. 6: Juni 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i6.5357

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan menginterpretasikan strategi pembelajaran organisasi melalui kapabilitas organisasi dan keunggulan kompetitif dalam rangka meningkatkan kinerja organisasi pada perusahaan properti, PT. MadeaMitraMandiri, Palu. Desain penelitian ini adalah penelitian kualitatif yang mana penelitian ini dilakukan di PT. MadeaMitraMandiri dan mempekerjakan empat orang informan. Temuan penelitian ini menunjukkan bahwa atribut pembelajaran organisasi dibangun melalui keterbukaan, kepercayaan, dan pemecahan masalah. Atribut kemampuan organisasi dibentuk melalui negosiasi, pemahaman hukum dan pelemahan izin. Atribut Keunggulan Kompetitif dibangun dari desain dan fasilitas, sedangkan atribut kinerja organisasi dibentuk oleh harga, kredit, dan bonus atau penghargaan.
Development of Digital-Based Marketing Methods (Meta Ads) to Increase MSME Sales Andhyka; Fathul Huda; Rahmat Yanuary; Jenita Frisilia; Kadek Bramdhika Ada
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 4: October 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i4.1558

Abstract

The growth of MSMEs in developing areas, especially Palu City, continues to increase and some have failed so that they have to close their businesses. This failure can be caused by several factors, including limited budget for marketing, making it difficult to compete with large companies in terms of promotion and advertising. The difficulty in gaining sufficient visibility in a crowded and competitive market is often a factor in MSMEs sinking among larger and better-known competitors, making it difficult to reach and attract the attention of the right target market. Another factor is due to the lack of knowledge of MSME actors about modern marketing skills, such as the use of social media platforms and other digital marketing tools. This study aims to explore the effect of using meta ads on increasing sales of Micro, Small, and Medium Enterprises (MSMEs) in Palu City, so that they can have the right target market. This study will use a mixed method approach by combining quantitative and qualitative design methods with a sample size of 30 samples divided into two groups using ads marketing and conventional marketing. Bivariate data analysis using paired t-test showed that marketing through Meta Ads has a significant positive effect on the income of MSME actors compared to conventional marketing. Most respondents have proven that advertising is needed to attract consumers and that the use of social media, especially Meta Ads.
Pengaruh Budaya Organisasi, Lingkungan Kerja dan Gaji Terhadap Kinerja Karyawan Pada Depo Bagoes Bangunan : The Influence of Organizational Culture, Work Environment and Salary on Employee Performance at Depo Bagoes Bangunan I Kadek Abdi Widnyana Murti; I Ketut Johny Pramanda Putra; Kadek Bramdhika Ada; Ichsan Milang
Jurnal Kolaboratif Sains Vol. 8 No. 12: Desember 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i12.9711

Abstract

Penurunan kinerja karyawan menjadi perhatian utama perusahaan karena berdampak pada penurunan omzet penjualan dalam beberapa tahun terakhir. Pendekatan yang digunakan dalam penelitian ini adalah kuantitatif dengan metode survei. Jumlah sampel sebanyak 121 orang karyawan yang ditentukan melalui teknik sampel jenuh. Data dikumpulkan menggunakan kuesioner dan dianalisis dengan bantuan SPSS melalui uji validitas, reliabilitas, asumsi klasik, serta regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial maupun simultan, budaya organisasi, lingkungan kerja, dan gaji berpengaruh positif dan signifikan terhadap kinerja karyawan. Implikasi dari temuan ini menunjukkan pentingnya perusahaan dalam memperkuat budaya kerja kolaboratif, menyediakan lingkungan kerja yang nyaman dan mendukung, serta meninjau sistem penggajian agar sesuai dengan kontribusi karyawan.
Co-Authors Andhyka Fathul Huda I Kadek Abdi Widnyana Murti I Ketut Johny Pramanda Putra Ichsan Milang Jenita Frisilia Rahmat Yanuary Suharno H. Syukur