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All Journal Innofarm : Jurnal Inovasi Pertanian International Journal of Health, Economics, and Social Sciences (IJHESS)
Fathul Huda
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Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Public Health Social Sciences

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Development of Digital-Based Marketing Methods (Meta Ads) to Increase MSME Sales Andhyka; Fathul Huda; Rahmat Yanuary; Jenita Frisilia; Kadek Bramdhika Ada
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 4: October 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i4.1558

Abstract

The growth of MSMEs in developing areas, especially Palu City, continues to increase and some have failed so that they have to close their businesses. This failure can be caused by several factors, including limited budget for marketing, making it difficult to compete with large companies in terms of promotion and advertising. The difficulty in gaining sufficient visibility in a crowded and competitive market is often a factor in MSMEs sinking among larger and better-known competitors, making it difficult to reach and attract the attention of the right target market. Another factor is due to the lack of knowledge of MSME actors about modern marketing skills, such as the use of social media platforms and other digital marketing tools. This study aims to explore the effect of using meta ads on increasing sales of Micro, Small, and Medium Enterprises (MSMEs) in Palu City, so that they can have the right target market. This study will use a mixed method approach by combining quantitative and qualitative design methods with a sample size of 30 samples divided into two groups using ads marketing and conventional marketing. Bivariate data analysis using paired t-test showed that marketing through Meta Ads has a significant positive effect on the income of MSME actors compared to conventional marketing. Most respondents have proven that advertising is needed to attract consumers and that the use of social media, especially Meta Ads.
KAJIAN MACAM PUPUK KANDANG DAN KONSENTRASI ELISITOR BIOSAKA TERHADAP PERTUMBUHAN DAN HASIL KUBIS (Brassica oleraceae L): elisitor biosaka, kubis, pupuk kandang Fathul Huda; Siswadi; Sigit Saputro, Avisema
innofarm Vol 26 No 2 (2024): JURNAL INNOFARM : Jurnal Inovasi Petanian
Publisher : FAKULTAS PERTANIAN UNIVERSITAS SLAMET RIYADI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/innofarm.v26i2.11523

Abstract

Research on "Study of Various Manures and Biosaka Elicitor Doses on the Growth and Yield of Cabbage (Brassica oleracea L)" was conducted from March 2024 to June 2024 in Kadipekso Hamlet, Gumeng Village, Jenawi, Karanganyar, at an altitude of ± 1456 meters above sea level. The study aimed to determine the interaction of the appropriate concentration of Biosaka elicitor application on the growth and yield of cabbage plants. The research method used was a factorial approach with a Completely Randomized Block Design (CRBD), consisting of two factors and three replications. The research factors were Manure and Biosaka Elicitor. The observed parameters included Plant Height, Leaf Diameter, Leaf Color Chart (LCC), Number of Leaves, Number of Crop Leaves, Plant Diameter, and Cabbage Plant Weight. The results were analyzed using a 5% ANOVA test. The study showed that the application of different Manure Concentrations had a significant effect on Plant Height, Leaf Diameter, Leaf Color Chart (LCC), Number of Leaves, Number of Crop Leaves, Plant Diameter, and Cabbage Plant Weight. The application of Biosaka Elicitor doses had a significant effect on Plant Height, Leaf Diameter, Leaf Color Chart (LCC), Number of Leaves, Number of Crop Leaves, Plant Diameter, and Cabbage Plant Weight. The interaction between Manure and Biosaka Elicitor had a significant effect on Plant Height, Plant Diameter, Leaf Color Chart (LCC), Number of Leaves, Number of Crop Leaves, and Plant Diameter, but no significant effect on Cabbage Plant Weight. The best concentration of Manure and Biosaka Elicitor was found with cow manure and 45ml/l Biosaka Elicitor.
Co-Authors Andhyka Jenita Frisilia Kadek Bramdhika Ada Rahmat Yanuary Sigit Saputro, Avisema Siswadi