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All Journal Business Management Journal Program Studi Manajemen Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat EXERO : Journal of Research in Business and Economics Jurnal Pengabdian Masyarakat Inovasi Indonesia
Ernawati, Maria Theresia
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Pengaruh Lingkungan Eksternal, Kompetensi Sumber Daya Manusia Dan Knowledge Management Terhadap Kinerja Organisasi Dengan Inovasi Sebagai Variabel Mediasi (Studi Pada UMKM di Kelurahan Pagerharjo, Kabupaten Kulon Progo) Panuji, Albertus Veri Astu; Ernawati, Maria Theresia; Poerwanto, Gregorius Hendra
EXERO : Journal of Research in Business and Economics Vol 7, No.2 (2024)
Publisher : Fakultas Ekonomi, Universitas Sanata Dharma Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/exero.v7i2.9288

Abstract

This study aims to investigate the relationships between the external environment, human resource competencies, knowledge management, and organizational performance with innovation as a mediating variable. Data were collected through direct distribution of questionnaires to 60 respondents who are stakeholders of Kalurahan Pagerharjo, Kulon Progo Regency, registered under the Badan Usaha Milik Desa (BUMDes). The analysis method used was SEM-PLS. The study found that the external environment has a non-significant direct influence on organizational performance, but it significantly affects organizational performance when innovation is considered as a mediating variable. This might be due to the industry where the organization operates not being strongly influenced by external environmental factors. Human resource competencies have a significant direct influence on organizational performance, but their influence on organizational performance with innovation as a mediating variable is not significant. The research revealed that despite high levels of human resource competencies and innovation, they are not sufficient to enhance organizational performance. Knowledge management significantly influences organizational performance, both directly and with innovation as a mediating variable. These findings diverge from previous research and suggest that other factors may impact the external environment and organizational performance.
PENGEMBANGAN PEMBENTUKAN JEJARING DALAM PENGEMBANGAN KEPARIWISATAAN DI TEGALBALONG Kurniawati, Lucia; Diva, Maria Angela; Yuniarto, Albertus Yudi; Adinata, Patrick Vivid; Hardanti, Yuliana Rini; Ernawati, Maria Theresia
ABDIMAS ALTRUIS: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 1 (2023): April 2023
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/aa.v6i1.5319

Abstract

Tourism is considered as a interrelated system consisting of many components which are related to each other. In this case, it is impossible for a tourism provider to provide the tourism product by itself. There should be a partnership developed among many suppliers so that the tourism product has more variety. The community of Tegalbalong should do the same thing. The steps start from the USP of tourism in Tegalbalong because it will define the kind of tourism product that will be offered. Then it also defines the ones who will be invited in partering with Tegalbalong community. 
Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle, dan Sales Promotion Terhadap Impulse Buying pada E-Commerce Shopee Lestari, Sri Katrina Bangnga; Ernawati, Maria Theresia; Pranatasari, Fransisca Desiana
Business Management Journal Vol 19, No 2 (2023): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v19i2.4657

Abstract

This study aims to determine: 1) the simultaneous effect of hedonic shopping motivation, shopping lifestyle, and sales promotion on impulsive buying, 2) the partial effect of hedonic shopping motivation on impulsive buying, 3) the partial effect of shopping lifestyle on impulsive buying, 4) the partial effect of sales promotion on impulse buying. This research was conducted in February 2023. The population in this study were users of the Shopee application, especially the students of Sanata Dharma University. Respondents in this study were 100 students with a sampling technique of purposive. The data analysis technique used in this research is multiple linear regression analysis, using SPSS 29.0 for windows application. The results of this study indicate that: 1) hedonic shopping motivation, shopping lifestyle, and sales promotion simultaneously affect impulsive buying, 2) hedonic shopping motivation partially affects impulsive buying, 3 shopping lifestyle partially affects impulsive buying , 4 ) sales promotion partially has no effect on impulse buying
Pendampingan Perumusan Unique Selling Point sebagai Strategi dalam Pengembangan Pariwisata Berkelanjutan di Kampung Wisata Kali Gajah Wong, Yogyakarta Kurniawati, Lucia; Hardanti, Yuliana Rini; Sutadi, Theodorus; Ernawati, Maria Theresia; Wuri, Josephine
Jurnal Pengabdian Masyarakat Inovasi Indonesia Vol 3 No 1 (2025): JPMII - Februari 2025
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jpmii.663

Abstract

Kampung Wisata Kali Gajah Wong telah beroperasi beberapa tahun dan mengalami banyak perkembangan. Perkembangan terakhir adalah adanya rintisan budidaya maggot yang berpotensi se-bagai daya tarik wisata edukasi. Selain itu, pengembangan daya tarik wisata edukasi lainnya sudah da-lam rintisan. Terkait dengan hal ini, pengelola perlu melakukan pembenahan terutama dari sisi komu-nikasi pemasarannya karena adanya variasi yang cukup lebar antara daya tarik wisata yang satu dengan yang lain. Pengelola perlu merumuskan Unique Selling Points yang akan menjadi substansi dari semua komunikasi pemasaran yang dilakukan kepada publik. Melalui aktivitas Focus Group Discussion, tim pengabdi bersama mitra pengelola merumuskan bahwa Uniques Selling Point dari Kampung Wisata Gajah Wong adalah Wisata Edukasi Lingkungan (Eco-edutourism) di Wilayah Perkotaan. Melalui kegiatan PkM ini, mitra mendapatkan pengalaman mengenai tata kelola usaha jasa wisata berupa kampung wisata yaitu berupa perumusa Unique Selling Points yang kuat agar mampu bersaing dengan usaha jasa wisata yang lain.
Co-Authors Adinata, Patrick Vivid Diva, Maria Angela Fransisca Desiana Pranatasari Josephine Wuri Kurniawati, Lucia Lestari, Sri Katrina Bangnga Panuji, Albertus Veri Astu Poerwanto, Gregorius Hendra Sutadi, Theodorus Yuliana Rini Hardanti Yuniarto, Albertus Yudi