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All Journal JABE (Journal of Accounting and Business Education) Jurnal MD Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) PLAKAT : Jurnal Pelayanan Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara Dulang: Jurnal Pengabdian Kepada Masyarakat INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen
Hijrah, Lailatul
Universitas Mulawarman
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Marketing Strategy Analysis Using Soar Method on Confetti Project Lailatul Hijrah; Trisda Derama
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5393

Abstract

Invitation printing services are one of the services that are growing rapidly at this time due to the increasing rate of weddings in Indonesia. In 10 sub-districts in Samarinda the total number of marriages reached 3,344 married couples. One of the invitation printing services in Samarinda, namely the Confetti Project. With the rapid development of this industry, there is fierce competition, so strategic planning/analysis is needed to help survive in this industry. With the aim of identifying the best marketing strategy for the Confetti Project. The method in this research is descriptive qualitative with SOAR analysis approach. Data was collected by collecting information about marketing strategies by conducting interviews and direct observation. The results obtained are alternative marketing strategies obtained from the SOAR matrix.
Utilization of Social Media Instagram the Gade Coffee and Gold Samarinda as an Online Marketing Communication Hijrah, Lailatul; Andreana, Angelika Gita; Utami, Rezki Aguswidya
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2769

Abstract

Currently, the field of entrepreneurship is proliferating, which results in increasing fierce business competition. A business aims to provide products and services to consumers and must strengthen personal branding so that the managed business can be well received in the community. In the era of digitalization, social media has developed as a tool used as a powerful weapon to interact with consumers, either as a means of communication, promotion, or buying and selling media. For this reason, this study aims to find out how the role and use of Instagram social media as a communication and online marketing tool at one of the cafes, namely The Gade Coffee and Gold Samarinda. The method used is a case study as part of qualitative research with data collection techniques in interviews. The results obtained are that the use of Instagram social media used by The Gade Coffee and Gold Samarinda can show an increase in sales. It means that Instagram as a social media can become a means of online marketing communication to reach more consumers.
Co-Authors Andreana, Angelika Gita Andriana, Ana Noor Arsyad, Annisa Wahyuni Ayu Arisma Cantika Oktamel Darus Diana Aulia Putri Eduard Yohannis Tamaela Ella Fitria Rahmayani Finnah Fourqoniah Fira Amanda Khanaya Putri Muhamad Yamin Noch Muhammad Fikry Arransyah Muhammad Ikbal Muhammad Zaini Nopiana Indah Sari Novia Arija Nur Kumala Danta Nurlita, Febi Poppy Alvianolita Sanistasya Rezki Aguswidya Utami Rini Kurniawati Putri Rumasukun, Mohamad Ridwan Sari, Anisa Sasmita Silma Fauziah Trisda Derama Victor Pattiasina Widya Utami Putri Wira bharata Wulan Mahriani, Moni