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Analysis of the Influence of Product Innovation, Product Price, and Product Quality on Consumer Purchasing Decisions for Medan Pancing Mie Gacoan Pane, Sari Aparpan; Syahreza, Dina Sarah; Yumni, Raihanah; Simanjuntak, Stephen; Marpaung, Jeremy; Prabowo, Stevanus Wahyudianto
Economic: Journal Economic and Business Vol. 3 No. 3 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i3.607

Abstract

The fastfood culinary industry in Indonesia is experiencing rapid growth, offering a variety of attractive food options for the community. One of the popular types of food is instant noodles, especially fried instant noodles made by the Mie Gacoan brand. This study aims to analyze the relationship between Product Innovation, Product Price, and Product Quality on Purchase Decisions for Mie Gacoan Medan Pancing. The research method used is quantitative, with data collection techniques through surveys. Data were analyzed using multiple linear regression. The results show that product innovation, product price, and product quality have a positive and significant effect on purchase decisions. Additionally, product innovation, product price, and product quality also have a simultaneous effect on purchase decisions. This study provides important implications for Mie Gacoan Medan Pancing, where Mie Gacoan Medan Pancing must continuously innovate by introducing new and attractive high-quality products for consumers, and also consider their product prices to remain competitive and affordable for consumers.
Managing Employees with Disabilities in an Effort to Achieve Workplace Inclusion Yumni, Raihanah; Aprinawati, Aprinawati; Ambarita, Cristin Melani Br; Syahfitri, Rinanda Suci; Putri, Fitria Anisa; Lubis, Karina Safitri; Hulu, Nutiwati
Holistic Science Vol. 4 No. 3 (2024): Jurnal Nasional Holistic Science
Publisher : Lembaga Riset Mutiara Akbar NOMOR AHU-0003295.AH.01.07 TAHUN 2021

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/hs.v4i3.777

Abstract

This study delves into the complexities of managing employees with disabilities in the pursuit of workplace inclusion. By analyzing existing literature and case studies, the research explores the theoretical underpinnings, practical implementation, and challenges associated with creating inclusive work environments for individuals with disabilities. The findings highlight the critical role of organizational policies, training programs, and accessibility measures in fostering a culture of inclusivity. Furthermore, the study examines the impact of workplace inclusion on both employees with disabilities and the organization as a whole. Key themes emerging from the analysis include the significance of recruitment and selection processes, the importance of providing accommodations and support services, and the need to address attitudinal barriers. The paper concludes by discussing the potential benefits of workplace inclusion, such as increased employee morale, improved organizational reputation, and enhanced innovation.
PENGARUH TINGKAT PENGANGGURAN TERHADAP PERTUMBUHAN EKONOMI DI KOTA MEDAN SESUDAH COVID-19 Putri, Nada Deliza; Pratama, Lucky Satria; Rumapea, Elsa Oktavera; Manurung, Karina; Simalango, Nora Florentina; Yumni, Raihanah; Kodratullah, Muhammad Lintar; Intadja, Anggita Vey
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 3 (2024): Vol. 7 No. 3 (2024): Volume 7 No 3 Tahun 2024 (Special Issue)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i3.31073

Abstract

Pada COVID-19 masalah yang dihadapi pemerintah tidak hanya mengurus virus ini saja, tetapi juga bagaimana selama pembatasan aktivitas masyarakat, kegiatan ekonomi tetap berjalan normal seperti sebelum ada pandemic dan berbagai kebijakan pembatasan sosial yang diberlakukan untuk menekan penyebaran virus telah menyebabkan peningkatan tingkat pengangguran dan menghambat pertumbuhan ekonomi.Penelitian ini bertujuan untuk menganalisis pengaruh tingkat pengangguran terhadap pertumbuhan ekonomi di Kota Medan setelah pandemi Covid-19 Penelitian ini dilakukan di kota medan dengan rentang waktu 2020-2023. .Penelitian yang dilakukan oleh peneliti adalah penelitian kuantitatif. Jenis data yang digunakan dalam penelitian ini adalah data sekunder dan Teknik pengumpulan data yang dilakukan peneliti adalah dengan teknik dokumentasi. Pada pembahasan penelitian ini berdasarkan hasil analisis regresi linear sederhana yang telah dilakukan, terdapat beberapa poin penting yang dapat dibahas terkait pengaruh tingkat pengangguran terhadap tingkat pertumbuhan ekonomi yaitu terdapat hubungan negatif yang tidak signifikan, pada model regresi menunjukkan hubungan negatif antara tingkat pengangguran (X) dan tingkat pertumbuhan ekonomi (Y) sehingga hal ini berarti bahwa semakin tinggi tingkat pengangguran, maka semakin rendah pula tingkat pertumbuhan ekonomi, namun pada penelitian kami hubungan ini tidak signifikan secara statistik, hal ini menunjukkan bahwa tidak terdapat bukti yang cukup kuat untuk menyimpulkan tingkat pengangguran secara langsung mempengaruhi tingkat pertumbuhan ekonomi di Kota Medan.