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Edukasi Optimalisasi Bisnis UMKM: Inovasi dan Pendekatan Stratejik Devi Marlita; Esti Liana; Erni Pratiwi Perwitasari; Sinai Handayani; Agus Suhendra; Sri Handayani; Lis Lesmini
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 2 (2025): ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i2.1517

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a strategic role in the national economy but face various challenges, such as limited innovation, market access, and less-than-optimal business strategies. This community service activity aims to increase the capacity of MSME players through education regarding business optimization with innovative and strategic approaches. The methods used include training, mentoring, and implementing simple technology to increase the competitiveness of MSMEs. The main focus of education includes product development, digital marketing, financial management, and adaptation strategies to market changes. It is hoped that the results of this activity will increase the understanding and skills of MSME players in managing their businesses more effectively and sustainably. With this education, MSMEs can be better prepared to face business challenges, increase productivity, and expand their market reach.
Know Before You Ship : Raising Awareness of Dangerous Goods Classification Through University Community Service in Manila Devi Marlita; Juliater Simarmata; Sarinah Sihombing; Euis Saribanon; Sri Handayani; Nursery Alfaridi Nasution
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 4 (2025): Juli : ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i4.2177

Abstract

As shipping activities through various modes of transportation increase, the need for adequate understanding of dangerous goods is becoming increasingly important, especially among the younger generation. Unfortunately, many students still do not understand the classification and risks associated with transporting these goods. This community service activity aims to increase awareness and understanding of high school students in the Philippines regarding the classification of dangerous goods and the importance of safety in the shipping process. The activity was carried out through an interactive outreach method that included visual presentations, case studies, and simple simulations to make the material easier to understand and apply. The material provided refers to international standards, namely the International Maritime Dangerous Goods (IMDG) Code and ICAO Technical Instructions (ICAO-TI), which are important references in the classification and handling of dangerous goods globally. Evaluation was carried out through pre-tests and post-tests to measure the level of student understanding before and after the activity. The results showed a significant increase in students' ability to recognize symbols, types of dangerous goods, and initial actions to be taken when faced with these goods. These findings confirm that the right educational approach can increase early awareness among students as potential actors in the logistics chain. It is hoped that similar programs can be implemented widely and sustainably in various educational institutions to minimize the risk of sending dangerous goods due to a lack of public knowledge.
FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKTIVITAS: ANALISIS MENTORING, COACHING, EFIKASI DIRI DAN KETERLIBATAN KERJA PADA MASKAPAI DI INDONESIA Esti Liana; Primadi Candra Susanto; Devi Marlita; Sri Handayani
Majalah Ilmiah DIAN ILMU Vol 25 No 1 (2025): MAJALAH ILMIAH "DIAN ILMU" OKTOBER 2025
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Pembangunan Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37849/midi.v25i1.461

Abstract

Studi ini mensintesis bukti tentang faktor-faktor pengembangan sumber daya manusia yang membentuk produktivitas karyawan di maskapai penerbangan Indonesia, di mana produktivitas berlandaskan pada efisiensi biaya, kinerja tepat waktu (OTP), keselamatan, dan kualitas layanan. Dengan menggunakan tinjauan pustaka sistematis, kami menyaring studi dan e-book (2017–2025) dari basis data utama. Inklusi mensyaratkan relevansi dengan mentoring, pembinaan, efikasi diri, keterlibatan kerja, atau produktivitas dalam lingkungan organisasi, terutama di bidang penerbangan. Studi yang memenuhi syarat dideduplikasi dan disintesis melalui analisis komparatif dan tematik.Temuan menunjukkan efek positif yang konsisten dari mentoring dan pembinaan terhadap indikator produktivitas individu—volume output, kualitas kerja, efisiensi waktu, dan penggunaan sumber daya. Efek ini diperkuat secara tidak langsung oleh mekanisme psikologis: efikasi diri mendukung penetapan tujuan, ketekunan, dan pengaturan diri, sementara keterlibatan kerja (semangat, dedikasi, penyerapan) beroperasi sebagai pendorong kinerja proksimal. Bukti khusus untuk maskapai penerbangan Indonesia masih terfragmentasi, dengan sedikit studi yang menguji keempat faktor secara bersamaan. Kami mengusulkan kerangka kerja terpadu yang di dalamnya mentoring dan coaching berfungsi sebagai enabler yang meningkatkan efikasi diri dan keterlibatan, sehingga meningkatkan produktivitas dan KPI operasional (misalnya, OTP, turnaround, jam kerja bebas insiden, keluhan). Secara praktis, kami merekomendasikan mentoring terstruktur dan coaching manajerial—pencocokan mentor-mentee, tujuan SMART, dan umpan balik yang jelas—bersama program-program yang menumbuhkan efikasi diri dan keterlibatan yang dipantau dengan instrumen tervalidasi (misalnya, UWES). Tinjauan ini menawarkan agenda berbasis mekanisme yang menghubungkan pengembangan sumber daya manusia dengan peningkatan produktivitas yang terukur.
Function of Human Resources Manager in Making Employee Employment Contracts and Employee Development Devi Marlita
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 1 (2024): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i1.2399

Abstract

Abstract: The article on the function of human resource managers in making employee employment contracts and employee development is a scientific literature review article within the scope of human resource management science. The purpose of this writing is to build a hypothesis of the influence between variables which can later be used for further research within the scope of human resource management. The research method used is descriptive qualitative. Data was obtained from previous research that is relevant to this research and sourced from academic online media such as Publish or Perish, Google Scholar, digital reference books and Sinta journals. The results of this article are: 1) Human resources managers play a role in creating employee work contracts; 2) The human resources manager plays a role in meeting the needs of the company and employees in making employee work contracts; and 3) Human resources managers play a role in employee development. Keyword: Human Resources Manager, Making an Employee Employment, Employee Development
Analisis Kemampuan dan Kesediaan Membayar dalam Penetapan Tarif Transportasi Publik Euis Saribanon; Indriyati, Indriyati; Devi Marlita; Agus Nugroho; Heriyanto Wibowo
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 4 (2026): Jurnal Ilmu Manajemen Terapan (Maret - April 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i4.7956

Abstract

Penelitian ini menganalisis Ability to Pay dan Willingness to Pay masyarakat terhadap layanan kereta api perintis serta implikasinya terhadap reformasi kebijakan tarif berbasis Public Service Obligation. Penelitian menggunakan pendekatan kuantitatif dengan survei terhadap 428 responden. Estimasi Ability to Pay dilakukan dengan pendekatan travel budget, sedangkan Willingness to Pay diukur menggunakan stated preference. Hasil menunjukkan bahwa tarif eksisting masih berada di bawah tingkat kesediaan membayar rata-rata pada skenario kualitas minimal maupun maksimal. Namun, distribusi pendapatan responden didominasi kelompok menengah bawah sehingga menunjukkan heterogenitas kemampuan ekonomi yang signifikan. Analisis mengidentifikasi keberadaan captive riders dan choice riders dengan sensitivitas tarif yang berbeda. Temuan ini menegaskan bahwa kebijakan tarif berbasis rata-rata agregat berpotensi mengabaikan dimensi keadilan distributif. Reformasi subsidi berbasis keterjangkauan diperlukan untuk menjaga keberlanjutan fiskal sekaligus melindungi kelompok rentan.