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All Journal Indonesian Management and Accounting Research Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Esti Liana
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Public Health

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Edukasi Optimalisasi Bisnis UMKM: Inovasi dan Pendekatan Stratejik Devi Marlita; Esti Liana; Erni Pratiwi Perwitasari; Sinai Handayani; Agus Suhendra; Sri Handayani; Lis Lesmini
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 2 (2025): ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i2.1517

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a strategic role in the national economy but face various challenges, such as limited innovation, market access, and less-than-optimal business strategies. This community service activity aims to increase the capacity of MSME players through education regarding business optimization with innovative and strategic approaches. The methods used include training, mentoring, and implementing simple technology to increase the competitiveness of MSMEs. The main focus of education includes product development, digital marketing, financial management, and adaptation strategies to market changes. It is hoped that the results of this activity will increase the understanding and skills of MSME players in managing their businesses more effectively and sustainably. With this education, MSMEs can be better prepared to face business challenges, increase productivity, and expand their market reach.
From Theory to Practice: Systematic Literature Insights on Work Motivation via Transformational Leadership and Culture Banjarnahor, Astri Rumondang; Juliater Simarmata; Sarinah Sihombing; Esti Liana
Indonesian Management and Accounting Research Vol. 24 No. 1 (2025): Indonesian Management and Accounting Research
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisns, Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i1.22042

Abstract

This study explores the influence of transformational leadership and organizational culture on employee work motivation through a systematic literature review using the PRISMA approach. It analyzes 61 articles from Scopus-indexed journals (2014–2024) to identify the synergy between transformational leadership and organizational culture in enhancing both intrinsic and extrinsic employee motivation. Transformational leadership has been shown to be effective in creating a clear vision, empowering employees, and fostering emotional engagement. In contrast, a strong organizational culture reinforces accountability, collaboration, and the recognition of individual contributions. This research addresses a gap in understanding how leadership styles interact with organizational culture to drive employee motivation. It provides a structured synthesis of leadership strategies that enhance motivation, highlighting the significance of intrinsic motivation in fostering innovation and long-term sustainability, while recognizing that extrinsic motivation remains essential for short-term performance improvement. The findings emphasize the importance of cultural variations in implementing organizational values, as national contexts influence the effectiveness of leadership. This study offers theoretical contributions by integrating perspectives from leadership, motivation, and organizational culture research, while also providing practical insights for managers to align leadership strategies with cultural values. The PRISMA methodology ensures a rigorous selection of sources, with inclusion criteria focused on Scopus-indexed peer-reviewed articles published between 2014 and 2024.                                             
Co-Authors Agus Suhendra Banjarnahor, Astri Rumondang Devi Marlita Erni Pratiwi Perwitasari Juliater Simarmata Lis Lesmini Sarinah Sihombing Sinai Handayani Sri Handayani