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Aferiaman Telaumbanua
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Citra Merek Dan Kualitas Produk Terhadap Kepuasan Konsumen Di Mint Beauty Shop Kota Gunungsitoli Olina Halawa; Aferiaman Telaumbanua; Sophia Molinda Kakisina; Martha Surya Dinata Mendrofa
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 6: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i6.11571

Abstract

Berdasarkan fenomena masalah penulis menemukan konsumen belum menyadari bahwa produk yang mereka beli di toko tersebut sebenarnya telah memiliki positioning dan citra merek yang dirancang secara strategis dan konsumen belum mampu membedakan antara toko sebagai merek dengan produk-produk yang dijualnya. Tujuan penulisan ini adalah untuk mengetahui pengaruh citra merek dan kualitas produk secara simultan terhadap kepuasan konsumen di Mint Beauty Shop Kota Gunungsitoli, teknik pengumpulan data dengan cara observasi, dan penyebaran angket (kuesioner) kepada pelanggan sebanyak 39 responden. Sedangkan pengujian analisis data menggunakan uji validitas, uji reliabilitas, analisis koefisien korelasi, koefisien determinan, uji hipotesis t dan uji F. Pada penulisan ini menggunakan penulisan kuantitatif dengan perhitungan data menggunakan SPSS untuk memperoleh nilai akurat. Hasil penulisan ini, menemukan bahwa ada pengaruh secara simultan (bersama-sama) antara variabel citra merek (X1) kualitas produk (X2), terhadap kepuasan konsumen (Y) sebesar 13,314 lebih besar dari nilai Ftabel 3,259. Sedangkan secara parsial citra merek (X1) berpengaruh terhadap kepuasan konsumen (Y) diketahui nilai thitung sebesar 2.323 lebih besar dari ttabel 2.028 signifikansinya 0,001 sedangkan kualitas produk (X2) berpengaruh signfikan terhadap kepuasan konsumen (Y), dengan nilai thitung sebesar 3.004 lebih besar dari ttabel 2.028 diketahui nilai signifikansinya 0,003. Untuk nilai koefisen determinannya sebesar 42,5% sisanya dipengauhi oleh faktor-faktor lain.
ANALISIS PERAMALAN PENJUALAN PRODUK TELUR UNTUK MENENTUKAN PERSEDIAAN PADA CV. MONALISA MITRA MAKMUR KOTA GUNUNGSOLI Agusnama Giawa; Sophia Kakisina; Aferiaman Telaumbanua; Heniwati Gulo
Jurnal Publikasi Manajemen Informatika Vol. 5 No. 2 (2026): JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v5i2.6638

Abstract

Sales forecasting is an important aspect of inventory management, especially for products with a limited shelf life such as eggs. Inaccurate demand estimation can lead to excess inventory resulting in losses or insufficient stock that causes missed sales opportunities. This study aims to analyze egg sales patterns and examine the importance of implementing sales forecasting as a basis for inventory management at CV. Monalisa Mitra Makmur, Gunungsitoli City. The data used in this study consist of egg sales data from 2023 and 2024. The results of the analysis show that egg sales experienced significant fluctuations due to seasonal factors, changes in economic conditions, and religious holiday periods. Sales in 2024 showed a substantial decline compared to 2023, indicating challenges in inventory planning. The main problems faced by the company are unstable demand patterns and limitations in utilizing historical sales data as a forecasting basis. Therefore, the implementation of appropriate sales forecasting methods is expected to help the company determine optimal inventory levels, minimize the risk of losses, and improve operational efficiency and competitiveness.
EFEKTIVITAS STRATEGI MEDIA SOSIAL DALAM MENINGKATKAN KESADARAN MEREK PRODUK PADA UD. TANDA SETIA KOTA GUNUNGSITOLI Daswan Telaumbanua; Yupiter Mendrofa; Serniati Zebua; Aferiaman Telaumbanua
Jurnal Publikasi Manajemen Informatika Vol. 5 No. 2 (2026): JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v5i2.6961

Abstract

This study aims to analyze the effectiveness of social media strategies in increasing brand awareness of products at UD. Tanda Setia, Gunungsitoli City. The research employs a qualitative approach with data collected through in-depth interviews, observations, and documentation involving the business owner, marketing staff, and customers. The results indicate that social media platforms—particularly Facebook, Instagram, and TikTok - play a significant role in building communication between the company and consumers. The applied strategies include creating engaging content, maintaining posting consistency, actively interacting with users, and utilizing digital promotional features. The use of social media has proven effective in expanding market reach, strengthening brand image, and enhancing customer trust in the products. However, the study also identifies several obstacles, such as limited human resources for content management, lack of creative design variations, and suboptimal use of digital data analytics. Overall, the social media strategy implemented by UD. Tanda Setia is considered effective in increasing brand awareness, although improvements are still needed in content consistency and the development of more professional and targeted digital marketing strategies.
Co-Authors Aferila Halawa Agus Iman Gea Agusnama Giawa Aris Susanto Bangun Teguh Putra Batee, Setianus Berkat Hidayat Gea Daswan Telaumbanua Halawa, Olina Harefa, Fandi Rahmawan Haseleli Foni Mendrofa Hendriwan Novan Berkat Lase Heniwati Gulo Hepi Darman Yanto Lase Hevi Susanti Idarni Harefa Irwan Tri Saputra Hia Jeliswan Berkat Iman Jaya Gea Jenius Telaumbanua Kurniawan Sarototonafo Zai Loso Judijanto Maria M. Batee Maria Magdalena Bate'e Maria Magdalena Batee Martha Surya Dinata Mendrofa Memoris Tafonao Mukti Ali Nanny Artatina Bu'ulolo Nanny Artatina Bu’ulolo Nov Elhan Gea Olina Halawa Septiani Rizky Zandroto Serniati Zebua Setianus Batee Sophia Kakisina Sophia M. Kakisina Sophia Molinda Kakisina Yupiter Mendrofa Yuterlin Zalukhu