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Nur Rohmah, Aulia Riza Ainun
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Boosting Employee Performance through Communication, Teamwork, and Discipline in Indonesia Nur Rohmah, Aulia Riza Ainun; Andriani, Dewi; Kusuma, Kumara Adji
Academia Open Vol 9 No 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.7778

Abstract

This study examines the impact of brand ambassador, product quality, and price on consumer buying interest in Lemonilo noodles among Sidoarjo residents. Using a quantitative approach with 96 purposively sampled respondents, data was collected via Likert scale questionnaires and analyzed with SPSS 26. The findings reveal that all three factors significantly influence buying interest. Employing NCT Dream as a brand ambassador effectively attracts consumers, the product quality meets expectations, and the pricing is appropriate for the market. PT Lemonilo should maintain these strategies while exploring additional promotional activities to expand their market reach. Highlights: 1. Effective communication fosters a harmonious and organized work environment.2. Strong teamwork significantly enhances employee performance and outcomes.3. Work discipline ensures efficient and effective work processes. Keywords: Communication, Teamwork, Work Discipline, Employee Performance, PT. Zeger Indonesia
Co-Authors Dewi Andriani Kumara Adji Kusuma