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All Journal Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Community Service Journal of Indonesia Mattawang: Jurnal Pengabdian Masyarakat Safari : Jurnal Pengabdian Masyarakat Indonesia
Mufidatul Jariyah
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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ANALISIS EFEKTIVITAS HARGA DAN BIAYA DALAM KAMPANYE PERGURUAN TINGGI KESEHATAN DENGAN MENGGUNAKAN INFLUENCER KESEHATAN TIKTOK Jariyah, Mufidatul; Yaqin, Nurul; Wardhana, Bayu; Dewi, Shanti Allena
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 11, No 2 (2024): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v11i2.5693

Abstract

Influencers play an important role in today's digital market because they can directly influence, invite and promote a program. In terms of health priorities, posts on influencer social media accounts must be accurate and provide information about the content presented, because it influences the audience's decision making and actions. This research analyzed data from the social media site TikTok regarding professional influencers in the health industry and conducted an in-depth study of the content engagement formula on each creator's account. The research method used in this research uses descriptive qualitative methods using secondary data. This research uses several influencers, which will then illustrate how to calculate the Return of Investment. The results of this study show that ROI estimates of over 100% confirm that investing in health promotion initiatives with professional health influencers yields significant and substantial returns. ROI in social media marketing, with special emphasis on intangible outcomes such as brand recognition, customer engagement/relationships and eWOM. Practical implications of the findings Health professional influencers on social media TikTok generate different responses from other social media platforms. As for the benefits of the research, it is hoped that this research can show the efficacy of efficient social media influencers on the TikTok platform as a cost-effective social media health promotion techniqu
EFFORTS TO IMPROVE THE HEALTH AND SAFETY OF WORKERS AS A STEP TO ACCELERATE ACHIEVING THE SUSTAINABLE DEVELOPMENT GOALS (SDGS) IN RINGINSARI VILLAGE, KEDIRI REGENCY Irianingtyas, Riza; Rahmania, Nima Eka Nur; Budiarti, Tamara Nur; Jariyah, Mufidatul; Maryiantari, Ellyza Setya; Tigowati; Kuncoro, Achmad; Nuwa, Geovania Nage; Ghina, Aprilia Dhia
Community Service Journal of Indonesia Vol 6 No 2 (2024): Community Service Journal of Indonesia
Publisher : Institute for Research and Community Service, Health Polytechnic of Kerta Cendekia, Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36720/csji.v6i2.744

Abstract

Counseling activities were given to all workers in the home industry of gadung chips in Ringinsari Village, Kandat District, Kediri Regency, as a form of community service in the form of delivering materials and simulations that are expected to increase workers' awareness of health and safety in the workplace. The counseling activities were carried out in September at the home of the industry owner. Before carrying out the counseling activities, there was a preparation process for approximately four weeks before the implementation of the activity, starting from determining the type of activity to submitting permits to the relevant parties. As a form of evaluation, this activity was attended by all workers and owners of gadung chips businesses, the participants participated in the activities with great enthusiasm and the counseling guidance activities ran smoothly.
Snack Love Bouquet Training: Creating Bussiness Opportunities for Housewives in Kedensari Village, Tanggulangin-Sidoarjo: Pelatihan Snack Love Bouquet: Ciptakan Peluang Usaha Ibu Rumah Tangga di Desa Kedensari, Tanggulangin-Sidoarjo Mufidatul Jariyah; Tiara Maharani Ivanka
Mattawang: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang2719

Abstract

Bentuk usaha yang meletakkan konsentrasi utama pada keterampilan seni yang dimiliki dan juga di ciptakan oleh seseorang melalui sebuah pelatihan baik secara mandiri maupun dalam sebuah workshop menjadi kesempatan bagi seorang Ibu rumah tangga sebagai bentuk peluang usaha yang bisa dilakukan namun tetap bisa menangani kegiatan kesehariannya. Kegiatan ini dilakukan dalam bentuk Pelatihan pada Ibu Rumah Tangga di wilayah desa Kedensari, Tanggulangin-Sidoarjo. Bentuk kegiatannya dengan ceramah, tutorial dan diskusi. Tujuannya untuk menciptakan peluang usaha yang dampaknya bisa dinikmati sebagai hasil karya yang memiliki nilai ekonomis sehingga dapat ditekuni sebagai sebuah usaha dalam meningkatkan ekonomi keluarga.
Rebranding Produk Krecek Keripik Gadung pada UMKM Kota Kediri Mufidatul Jariyah; Tamara Nur Budiarti; Aprilia Dhia Ghina; Geovania Nage Nuwa
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2025): Juli : SAFARI :Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v5i3.2173

Abstract

MSME companies that have been in operation for decades are now expected to be able to compete and expand alongside one another, given the large number of new MSME enterprises that are beginning to be founded. Because there are so many products on the market with similar quality and composition, MSMEs must have a unique selling point to set their products apart from the competition. Using the Community Partnership Program (PKM) to create MSME logos is a wise move to modernize MSMEs' identities and enable them to effectively convey who and what they now stand for. As part of this program, MSMEs that have been in business for a long time are chosen for this activity, which is conducted from observation to the logo printing procedure. It also gives the target market a positive, consistent, and impressive image of MSME entities and products, which will increase the product's selling value and attractiveness. Finally, it presents an eye-catching and educational logo that is suitable for all levels of society.
Co-Authors Aprilia Dhia Ghina Dewi, Shanti Allena Geovania Nage Nuwa Ghina, Aprilia Dhia Irianingtyas, Riza Kuncoro, Achmad Maryiantari, Ellyza Setya Nurul Yaqin Nuwa, Geovania Nage Rahmania, Nima Eka Nur Tamara Nur Budiarti Tiara Maharani Ivanka Tigowati Wardhana, Bayu