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All Journal Jurnal Administrasi Bisnis (JABis) Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan Jurnal ASPIKOM Jurnal Entrepreneur dan Manajemen Sains Dharma: Jurnal Pengabdian Masyarakat E-Journal of Tourism
Kancana, Sauptika
Administrasi Bisnis, Universitas Pembangunan Nasional Veteran Yogyakarta
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences Other

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Formulasi Strategi Produksi Menggunakan BMC, SWOT dan BMC Revisi: Studi Kasus pada CV Moro Plastik Putra, Faraz Febriansyah; Kancana, Sauptika; Zaki, Ahmad; Rukmanti, Annisa Ayuramadani; Alfian, Muhammad Devris
Jurnal Ilmu Administrasi dan Bisnis Vol 23 No 1 (2025)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v23i1.13919

Abstract

Manufaktur sebuah proses perubahan dari bahan baku menjadi bahan setengah jadi ataupun bahan jadi. Manufaktur juga melibatkan bermacam-macam tahapan dari desain, perencanaan, produksi, hingga distribusi. Manufaktur dapat menghasilkan bermacam produk yang dapat diolah hingga dibutuhkan konsumen. Salah satu jenis produk manufaktur ialah olahan plastik yang dimana terdiri dari berbagai jenis barang plastik yang kecil hingga barang plastik yang besar. Pada Moro Plastik terdapat lebih dari 15 barang plastik yang sudah di pisahkan hingga nantinya menghasilkan berupa produk cacahan plastik. Dalam meningkatkan jumlah produksi pada Moro Plastik maka digunakan perumusan strategi berupa BMC. Metode pengumpulan data dalam penelitian ini adalah dengan wawancara. Hasil yang diperoleh dari penelitian ini ialah pada diagram SWOT.Kata Kunci: Manufaktur, Olahan Plastik, BMC, SWOT
ANALISIS PERSEPSI PELANGGAN TERHADAP KUALITAS JASA DENGAN METODE IMPORTANCE PERFORMANCE ANALYSIS (IPA) DAN POTENTIAL GAIN CUSTOMER VALUE (PGCV) Chairissa Al Cholili, Amirah Qulbi; Kancana, Sauptika
Jurnal Paradigma Vol 27 No 1 (2023): January 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v27i1.8973

Abstract

             The objectives of the study are first, to know how customers perceive the service quality of Hotel Santika Gresik with an Importance Performance Analysis (IPA) method and second to determine the priority of service quality improvement at Hotel Santika Gresik with the Potential Gain Customer Value (PGCV) method.            The population in this study is who have used the services at Hotel Santika Gresik and the sample in this study are customers who have used the services at Hotel Santika Gresik in the period November 2020 – April 2022. Determination of the number of samples will be determined with a 95% level of confidence and a margin of error of 10%, the number of samples obtained is 96 respondents. The researcher's decision to increase the sample to 98 respondents so that the sample is better at representing the population and the results are better generalized. The sampling technique used in this study is based on the Non Probabilistic Sampling method using a purposive sampling.            The results show that (1) the level of conformity between the interests (importance) of customers and the company's performance on the quality of services provided by Hotel Santika Gresik has an average level of conformity below 100%, which is 95.41%, which means Hotel Santika Gresik still lacking or not fulfilling what is considered important by customers and the service is not fully satisfactory; (2) the priority of improvement on the service quality of Hotel Santika Gresik according to the Importance Performance Analysis (IPA) method is that Hotel Santika Gresik employees serve customers quickly, the behavior of Hotel Santika Gresik employees is able to grow customer trust in them, Hotel Santika Gresik always strives to store proprietary data the customer properly and without error, the equipment owned by Hotel Santika Gresik is complete; (3) the priority of improvement on the service quality of Hotel Santika Gresik with the Potential Gain Customer Value (PGCV) method is that Hotel Santika Gresik employees give individual attention to customers with the highest number of 3.86 and the lobby room at Hotel Santika Gresik is clean and comfortable to get the lowest value is 2.77.
Alternatif Strategis Sebagai Upaya Peningkatan Daya Saing UMKM (Studi Kasus Sambal Dadak Mas Arbi) Dinovan, Axelliano; Kancana, Sauptika; Zaki, Ahmad; Rifky, Raffi; Yurianto, Restu Achmad
Jurnal Paradigma Vol 27 No 2 (2023): July 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v27i2.10110

Abstract

Sambal Dadak Mas Arbi merupakan salah satu kuliner UMKM berkonsep Pecel Lele yang menjadi favorit masyarakat jogja, terutama bagi pekerja kantoran dan mahasiswa kost dikarenakan harganya yang murah terjangkau, rasanya yang enak, dan mudah untuk didapatkan. Tujuan dari riset ini adalah memformulasikan alternatif strategi bersaing yang unggul dan kebijakan bisnis yang sesuai dengan melalui 3 tahapan metode analisis: Stage 1 Input Stage (EFE MATRIX, CPM, IFE MATRIX), Stage 2 Matching Stage (SWOT MATRIX, SPACE MATRIX), Stage 3 Decision Stage (QSPM) di bisnis Sambal Dadak Mas Arbi. Melalui Input Stage ditemukan posisi kuadran 1 yang berarti menggunakan strategi Agresif. Selanjutnya untuk Matching Stage dikemukakan untuk strategi SO yaitu dengan mengurangi porsi, menambah platform online, menambah variasi paket, menambah cabang yang dekat dengan universitas/kantor lain. Lalu selanjutnya untuk Decision Stage melalui QSPM ditemukan bahwa skor untuk 2 alternatif strategi yaitu mengurangi porsi dengan menambah cabang, adalah 3,22>2,85 yang menunjukan bahwa strategi yang tepat untuk bisnis Sambal Dadak Mas Arbi adalah mengurangi porsi untuk mempertahankan harga murah.
Comparing Places of Worship as Tourist Destinations Based on Architectural Attraction: An Analysis on the West Indonesian Protestant Church (GPIB) Marga Mulyo, Yogyakarta Fariszy, Revta; Angretnowati, Yuseptia; Rahmawati, Keny; Karolus, Meike Lusye; Kancana, Sauptika
E-Journal of Tourism Volume 12 Number 2 (September 2025)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v12i2.2192

Abstract

Religious‑heritage tourism in Indonesia has predominantly highlighted temples and mosques, leaving Protestant heritage sites such as the Western Indonesian Protestant Church (GPIB) Marga Mulya underrepresented in both scholarship and tourism promotion. This study aims to assess and compare the tourism potential of GPIB Marga Mulya, the oldest Protestant church in Yogyakarta, with other architecturally significant places of worship in Indonesia, to inform sustainable heritage‑tourism strategies. Using a comparative qualitative descriptive approach, the research applies SWOT analysis, supported by literature review, field observation, and interviews with church stakeholders, to evaluate historical value, architectural features, accessibility, and visitor engagement. Findings show that while GPIB Marga Mulya benefits from a central Malioboro location and rich Dutch colonial heritage, it is constrained by limited promotion, inadequate visitor facilities, and diminished visual prominence. In contrast, sites such as Cut Meutia Mosque in Jakarta and Santo Petrus Cathedral in Bandung leverage active programming, segmented community outreach, and event‑based attractions to strengthen their tourism appeal. This study contributes to expanding the scope of religious‑heritage tourism research to include Protestant sites and offers practical recommendations for positioning strategies, though its conclusions are limited to five case studies within the Indonesian context.
Co-Authors Adi Soeprapto Afifa Aulia Nisa Ahmad Zaki Alfian, Muhammad Devris Angretnowati, Yuseptia Annisa Zulfa, Firdha Anugerah, Marich Firsta Arkas Fauzan Chairissa Al Cholili, Amirah Qulbi Dewata Lambang Dewi Swarsono Dinda Estuputri Dinovan, Axelliano Edo Priambodho Eny Endah Pujiastuti Fatah, Zifa Khairani Fera Nurficahyanti Ida Susi Dewanti Indro Herry Mulyanto Keny Rahmawati Lambang, Dewata Lestari, Puji Marich Firsta Anugerah Meike Lusye Karolus, Meike Lusye Meilan Sugiarto Nugraheni, Aqmarina Nur Hakim Arifianto Priambodho, Edo Putra, Faraz Febriansyah Putri, Atalya Retno Dwi Setiowati Revta Fariszy Rifky, Raffi Rukmanti, Annisa Ayuramadani Sadeli Sadeli, Sadeli Suratna . Suryono, Zahra Caroline Tiara Anjelina Wisnu Murti Wijaya Yurianto, Restu Achmad Zahra Caroline Suryono Zifa Khairani Fatah