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All Journal Jurnal Administrasi Bisnis (JABis) Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan Jurnal ASPIKOM Jurnal Ekonomika dan Manajemen Jurnal Entrepreneur dan Manajemen Sains Dharma: Jurnal Pengabdian Masyarakat
Kancana, Sauptika
Administrasi Bisnis, Universitas Pembangunan Nasional Veteran Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences Other

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Formulasi Strategi Produksi Menggunakan BMC, SWOT dan BMC Revisi: Studi Kasus pada CV Moro Plastik Putra, Faraz Febriansyah; Kancana, Sauptika; Zaki, Ahmad; Rukmanti, Annisa Ayuramadani; Alfian, Muhammad Devris
Jurnal Ilmu Administrasi dan Bisnis Vol 23 No 1 (2025): Jurnal Administrasi Bisnis (JABis)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v23i1.13919

Abstract

Manufaktur sebuah proses perubahan dari bahan baku menjadi bahan setengah jadi ataupun bahan jadi. Manufaktur juga melibatkan bermacam-macam tahapan dari desain, perencanaan, produksi, hingga distribusi. Manufaktur dapat menghasilkan bermacam produk yang dapat diolah hingga dibutuhkan konsumen. Salah satu jenis produk manufaktur ialah olahan plastik yang dimana terdiri dari berbagai jenis barang plastik yang kecil hingga barang plastik yang besar. Pada Moro Plastik terdapat lebih dari 15 barang plastik yang sudah di pisahkan hingga nantinya menghasilkan berupa produk cacahan plastik. Dalam meningkatkan jumlah produksi pada Moro Plastik maka digunakan perumusan strategi berupa BMC. Metode pengumpulan data dalam penelitian ini adalah dengan wawancara. Hasil yang diperoleh dari penelitian ini ialah pada diagram SWOT.Kata Kunci: Manufaktur, Olahan Plastik, BMC, SWOT
ANALISIS PERSEPSI PELANGGAN TERHADAP KUALITAS JASA DENGAN METODE IMPORTANCE PERFORMANCE ANALYSIS (IPA) DAN POTENTIAL GAIN CUSTOMER VALUE (PGCV) Chairissa Al Cholili, Amirah Qulbi; Kancana, Sauptika
Jurnal Paradigma Vol 27 No 1 (2023): January 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v27i1.8973

Abstract

             The objectives of the study are first, to know how customers perceive the service quality of Hotel Santika Gresik with an Importance Performance Analysis (IPA) method and second to determine the priority of service quality improvement at Hotel Santika Gresik with the Potential Gain Customer Value (PGCV) method.            The population in this study is who have used the services at Hotel Santika Gresik and the sample in this study are customers who have used the services at Hotel Santika Gresik in the period November 2020 – April 2022. Determination of the number of samples will be determined with a 95% level of confidence and a margin of error of 10%, the number of samples obtained is 96 respondents. The researcher's decision to increase the sample to 98 respondents so that the sample is better at representing the population and the results are better generalized. The sampling technique used in this study is based on the Non Probabilistic Sampling method using a purposive sampling.            The results show that (1) the level of conformity between the interests (importance) of customers and the company's performance on the quality of services provided by Hotel Santika Gresik has an average level of conformity below 100%, which is 95.41%, which means Hotel Santika Gresik still lacking or not fulfilling what is considered important by customers and the service is not fully satisfactory; (2) the priority of improvement on the service quality of Hotel Santika Gresik according to the Importance Performance Analysis (IPA) method is that Hotel Santika Gresik employees serve customers quickly, the behavior of Hotel Santika Gresik employees is able to grow customer trust in them, Hotel Santika Gresik always strives to store proprietary data the customer properly and without error, the equipment owned by Hotel Santika Gresik is complete; (3) the priority of improvement on the service quality of Hotel Santika Gresik with the Potential Gain Customer Value (PGCV) method is that Hotel Santika Gresik employees give individual attention to customers with the highest number of 3.86 and the lobby room at Hotel Santika Gresik is clean and comfortable to get the lowest value is 2.77.
Alternatif Strategis Sebagai Upaya Peningkatan Daya Saing UMKM (Studi Kasus Sambal Dadak Mas Arbi) Dinovan, Axelliano; Kancana, Sauptika; Zaki, Ahmad; Rifky, Raffi; Yurianto, Restu Achmad
Jurnal Paradigma Vol 27 No 2 (2023): July 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v27i2.10110

Abstract

Sambal Dadak Mas Arbi merupakan salah satu kuliner UMKM berkonsep Pecel Lele yang menjadi favorit masyarakat jogja, terutama bagi pekerja kantoran dan mahasiswa kost dikarenakan harganya yang murah terjangkau, rasanya yang enak, dan mudah untuk didapatkan. Tujuan dari riset ini adalah memformulasikan alternatif strategi bersaing yang unggul dan kebijakan bisnis yang sesuai dengan melalui 3 tahapan metode analisis: Stage 1 Input Stage (EFE MATRIX, CPM, IFE MATRIX), Stage 2 Matching Stage (SWOT MATRIX, SPACE MATRIX), Stage 3 Decision Stage (QSPM) di bisnis Sambal Dadak Mas Arbi. Melalui Input Stage ditemukan posisi kuadran 1 yang berarti menggunakan strategi Agresif. Selanjutnya untuk Matching Stage dikemukakan untuk strategi SO yaitu dengan mengurangi porsi, menambah platform online, menambah variasi paket, menambah cabang yang dekat dengan universitas/kantor lain. Lalu selanjutnya untuk Decision Stage melalui QSPM ditemukan bahwa skor untuk 2 alternatif strategi yaitu mengurangi porsi dengan menambah cabang, adalah 3,22>2,85 yang menunjukan bahwa strategi yang tepat untuk bisnis Sambal Dadak Mas Arbi adalah mengurangi porsi untuk mempertahankan harga murah.
STRATEGI BAURAN PEMASARAN PRODUK GELATO: STUDI KASUS UMKM CV. YUMEDA PANGAN SEJAHTERA YOGYAKARTA Nisa, Afifa Aulia; Kancana, Sauptika; Sugiarto, Meilan
Jurnal Ilmu Administrasi dan Bisnis Vol 18 No 2 (2020): Jurnal Administrasi Bisnis: JABis
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v18i2.10474

Abstract

This study aims to formulate an alternative marketing mix strategy for gelato products for CV Yumeda Pangan Sejahtera. This research is descriptive research. Data collection was carried out through interviews and questionnaires. The research subjects were ten resource persons. Data analysis was carried out in 3 stages, at the input stage using the IFE and EFE matrices, then the matching stage using SWOT analysis, finally using the QSPM matrix. The results of the study showed an overview of the internal conditions of CV. Yumeda Pangan Sejahtera is relatively strong. Meanwhile, the external conditions faced were relatively strong. The results of the matching stage, CV. Yumeda Pangan Sejahtera is in Quadrant I in the grand strategy matrix, so it is advisable to carry out market and product development. The results of the SWOT analysis show that the dominant strategy is a product strategy through product development, a promotional strategy that emphasizes the promotion mix, and a distribution strategy by expanding distribution channels. At the decision stage, the QSPM matrix shows which strategy can be the best alternative to the business conditions of CV. Yumeda Pangan Sejahtera is a promotional strategy by emphasizing attention to the promotion mix. CV. Yumeda Pangan Sejahtera is expected to implement a promotional strategy by emphasizing sales promotion, advertising, sales force, public relations and direct marketing to increase sales turnover and be able to compete with competitors.
The Effect of Live Streaming Content Quality on Purchase Intent Through Storytelling on Shopee Live Sauptika Kancana; Rich Simeon Siagian
Jurnal Ekonomika dan Manajemen Vol 15, No 1 (2026)
Publisher : Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/jem.v15i1.4528

Abstract

The use of live streaming as a digital marketing strategy in e-commerce has been widely adopted by businesses; however, its effectiveness in driving purchase intention largely depends on how the content is delivered to consumers. This study aims to analyze the effect of live streaming content quality on purchase intention, with storytelling as an intervening variable on Shopee Live of Erigo Official Shop. This research employs a quantitative approach using probability sampling with a simple random sampling method. The sample consists of 86 respondents, who are active students of Business Administration at UPN “Veteran” Yogyakarta (batch 2022–2023) who have watched the Shopee Live streaming of Erigo Official Shop. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (SmartPLS 4.0). The results indicate that live streaming content quality has a positive and significant effect on storytelling, and storytelling significantly influences purchase intention. However, live streaming content quality doesn’t have a direct effect on purchase intention; instead, it affects purchase intention indirectly through storytelling as an intervening variable. This study concludes that storytelling plays a crucial mediating role in enhancing the effectiveness of live streaming marketing. The limitation of this research lies in its focus on a single brand and platform, which restricts the generalizability of the findings. Therefore, future research is recommended to involve multiple brands and platforms. Managerially, businesses are advised to integrate high-quality content with strong storytelling techniques to improve the effectiveness of live streaming strategies. 
Co-Authors Adi Soeprapto Afifa Aulia Nisa Ahmad Zaki Alfian, Muhammad Devris Annisa Zulfa, Firdha Anugerah, Marich Firsta Arkas Fauzan Chairissa Al Cholili, Amirah Qulbi Dewata Lambang Dewi Swarsono Dinda Estuputri Dinovan, Axelliano Edo Priambodho Eny Endah Pujiastuti Fatah, Zifa Khairani Fera Nurficahyanti Ida Susi Dewanti Indro Herry Mulyanto Lambang, Dewata Lestari, Puji Marich Firsta Anugerah Meilan Sugiarto Nisa, Afifa Aulia Nugraheni, Aqmarina Nur Hakim Arifianto Priambodho, Edo Putra, Faraz Febriansyah Putri, Atalya Retno Dwi Setiowati Rich Simeon Siagian Rifky, Raffi Rukmanti, Annisa Ayuramadani Sadeli Sadeli, Sadeli Suratna . Suryono, Zahra Caroline Tiara Anjelina Wisnu Murti Wijaya Yurianto, Restu Achmad Zahra Caroline Suryono Zifa Khairani Fatah