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All Journal Jurnal Administrasi Bisnis (JABis) Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan Jurnal ASPIKOM Jurnal Entrepreneur dan Manajemen Sains Dharma: Jurnal Pengabdian Masyarakat E-Journal of Tourism
Kancana, Sauptika
Administrasi Bisnis, Universitas Pembangunan Nasional Veteran Yogyakarta
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences Other

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ANALISIS EFEKTIVITAS IKLAN BERDASARKAN METODE CUSTOMER RESPONSE INDEX (CRI) DENGAN KONSEP AISAS Nugraheni, Aqmarina; kancana, Sauptika; Soeprapto, Adi
Jurnal Paradigma Vol 26, No 1 (2022): Januari 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v26i1.6469

Abstract

Seiring dengan perubahan zaman, perkembangan teknologi internet menjadi semakin canggih hingga memiliki peran besar dalam aktivitas masyarakat. Dalam bidang bisnis, sudah banyak pemasar yang mengiklankan produk melalui media internet salah satunya media sosial karena dianggap lebih efektif dan efisian dibandingkan melalui media iklan lainnya.  Distrobinambon merupakan salah satu pelaku bisnis yang telah menggunakan media Instagram tepatnya Instagram Sponsored untuk mengiklankan produknya. Namun sejauh ini, pihak Distrobinambon belum mengetahui efektivitas dari iklan yang telah mereka sebarkan. Hal tersebut disebabkan oleh keterbatasan pemahaman mengenai cara mengukur efektivitas sebuah iklan.Dalam penelitian ini, peneliti menggunakaan pendekatan kuantitatif yang diperoleh dari pengumpulan data melalui kuesioner dalam bentuk google form dan disebarkan melalui Direct Message Instagram. Sumber data diperoleh dari responden yang memiliki kualifikasi pernah melihat iklan Distrobinambon di Instagram Sponsored. Metode analisis data dalam penelitian ini adalah menggunakan analisis distribusi frekuensi dan perhitungan Customer Response Index (CRI) dengan konsep AISAS.Berdasarkan data dari 96 responden, telah diperoleh hasil perhitungan Customer Response Index (CRI) dengan persentase yang berbeda-beda pada empat pola AISAS yaitu CRI AISAS (70%), CRI AISS (59%), CRI AIAS (79%), dan CRI AIS (79%). Hasil perhitungan dari keempat pola AISAS tersebut menunjukkan bahwa iklan Distrobinambon di Instagram Sponsored dinyatakakan efektif karena memiliki persentase CRI yang lebih besar dibandingkan persentase no attention, no interest, no search, no action, dan no share.
PERUMUSAN STRATEGI BISNIS UD. BONI JAYA SITUBONDO DENGAN MENGGUNAKAN MODEL MATRIK GENERAL ELECTRIC (GE) Dinda Estuputri; Indro Herry Mulyanto; Sauptika Kancana
Jurnal Ilmu Administrasi dan Bisnis Vol 17, No 1 (2019)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v17i1.3460

Abstract

        Business strategy is an important element that must be owned by business companies so that companies have competitive advantages and can win the competition while maintaining the survival of the company. This is what underlies the researchers to formulate business strategies that can be used by UD. Boni Jaya. In conducting business strategy formulation, researchers used the General Electric (GE) Matrix model. The General Electric (GE) matrix is also commonly referred to as the McKinsey matrix. The General Electric (GE) matrix has two main variables, Industry Attractiveness and Competitive Strength. Both of these variables are based on several indicators. In the Industry Attractiveness variable there are 7 indicators. Then, for the variable Competitive Strength, there are 8 indicators. These indicators are declared valid and valid based on triangulation test through 3 sources, namely observation, interview (in- depth interview), and documentation. The results of the calculation of the General Electric (GE) Matrix, UD. Boni Jaya is in quadrant 2 position, which is "Grow and Build".This shows that UD. Boni Jaya is in a high priority position for investments based on that position UD. Boni Jaya has several alternative strategies, namely segment growth, investment and positioning. Keywords: strategic management, strategic formulation, general electric matrix
Analisis Kepuasan Pelanggan dari Dimensi Layanan Tambahan dengan Metode Indeks Kepuasan Pelanggan Arkas Fauzan; Sauptika Kancana
Jurnal Paradigma Vol 23, No 1 (2019): Januari 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v23i1.4900

Abstract

Penelitian ini dilakukan untuk mengetahui tingkat kepuasan pelanggan pada
Analisis Efektivitas Iklan Berdasarkan Konsep AIDCA (Studi pada Iklan SMS Produk Telkomsel) Dewi Swarsono; Sauptika Kancana
Jurnal Paradigma Vol 21, No 1 (2017): JANUARI-JUNI
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v21i1.2761

Abstract

Penelitian ini dilakukan untuk mengetahui efektivitas iklan produk Telkomsel melalui media Short Message service (SMS) pada mahasiswa Administrasi Bisnis Universitas Pembangunan Nasional “Veteran” Yogyakarta angkatan 2013-2014. Iklan produk Telkomsel memiliki tujuan yaitu mempengaruhi konsumen untuk menggunakan Produk Telkomsel yang diiklankan melalui SMS. Penelitian menggunakan tipe deskriptif. Populasi dalam penelitian ini adalah mahasiswa Administrasi Bisnis UPN “Veteran” Yogyakarta yang menggunakan provider Telkomsel. Ukuran sampel pada penelitian ini 62 responden berdasarkan rumus Slovin. Penelitian menggunakan nonprobability sampling dengan metode penarikan sampel yang digunakan adalah sampling aksidental. Teknik analisis menggunakan konsep Attention, Interest, Desire, Conviction dan Action (AIDCA) dan melalui tiga tahap analisis yaitu tabulasi sederhana, skor rata-rata, dan Customer Response Index (CRI). Hasil penelitian dengan tabulasi sederhana dan skor rata-rata untuk dan perhitungan CRI untuk variabel AIDCA yaitu “Tidak Efektif” menunjukan bahwa iklan Telkomsel tidak berhasil membuat konsumen menggunakan produk yang diiklankan melalui SMS dengan hasil action 43% dan not action 57%.
Sikap Konsumen Terhadap Produk Honda Beat Pop Wisnu Murti Wijaya; Sauptika Kancana
Jurnal Paradigma Vol 22, No 1 (2018): Januari 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v22i1.4893

Abstract

This study aims to determine the attributes which are used to measure consumer
PENENTUAN PRIORITAS PENINGKATAN KUALITAS JASA DENGAN MENGGUNAKAN METODE IMPORTANCE-PERFORMANCE ANALYSIS (IPA) DAN INDEKS POTENTIAL GAIN CUSTOMER VALUE (PGCV) Nur Hakim Arifianto; Sauptika Kancana; Adi Soeprapto
Jurnal Paradigma Vol 23, No 2 (2019): Juli 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v23i2.5014

Abstract

The purpose of the research is (1) analyzing the level of conformity betweenexpectations (importance) customer and performance (performance) of the company against the quality of services provided by Yamaha Motorcycle repair shop (2) Determine the priority Quality improvement based on the level of conformity and index of Potential Gain Customer Value (PGCV) to improve the quality of services provided by Yamaha Motorcycle repair shop. The population in this research is a customer Yamaha Motorcycle repair shop Demangan Yogyakarta for approximately arround 2 months April 2019 till June 2019.Determination of the number of samples will be determined by the level of Confidance 95% and margin of error is 10% then obtained the number of samples as many as 98 people. The sampling techniques used in this study were based on Non Probabiliy Sampling methods using the Accidental Sampling approach.The results showed that (1) the level of conformity between expectations (importance) of the customer and performance (performance) of the company against the quality of services provided by the Yamaha Motorcycle repair shop Demangan Yogyakarta has an average level of conformity Below 100% of which is 88.30%. 88.30% means the company lacks or does not fulfill what is considered important by the customer and the service has not beensatisfactory; (2) Priority of improvement of service quality (top priority in the Quadrant A IPA diagram with index PGCV) namely: 1) Workshop Yamaha new source Motor Demangan has a complete spare parts, 2) equipment used Yamaha Workshop new source Demangan complete, 3) Employees Yamaha Motorcycle repairshop Demangan tell the customers when the service is certainly motorbike will be delivered, 4) Employees Yamaha Motorcycle repair shop Demangan always ready in responding to customer demand, 5) Mechanics workshop Yamaha Motorcycle repair shop Demangan fast In servicing motorcycles, 6) Employees Yamaha Motorcycle repair shop Demangan always able to answer questions related to Yamaha motorcycles, 7) Employees Yamaha Motorcycle repair shop Demangan always prioritize the expectations of customers.
Model Komunikasi Pemasaran untuk Pemberdayaan Perempuan Pada Sektor Informal di Yogyakarta Sauptika Kancana; Puji Lestari; Fera Nurficahyanti
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 2, No 6 (2016): Januari 2016
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (332.989 KB) | DOI: 10.24329/aspikom.v2i6.94

Abstract

This research aims to find out model of communication marketing as means to increasing the power of women’s UKM in informal sector of Yogyakarta. Research methodology in qualitative descriptive is used with collect data, focus group discussion (FGD). These research methodogy are service, food, and farm. Result of this research found model of communication marketing which is used media social methodology in informal sector to increasing the power of women’s UKM of Yogyakarta. This research extend give recommendation for women’s UKM of Yogyakarta to optimize their effort through social media such as facebook, twitter, instagram, and website.
PEMBERDAYAAN UMKM WARUNG MAKAN PANTAI DEPOK, BANTUL, YOGYAKARTA Ida Susi Dewanti; Meilan Sugiarto; Sauptika Kancana; Eny Endah Pujiastuti; Suratna Suratna
Dharma: Jurnal Pengabdian Masyarakat Vol 3, No 1 (2022): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (357.595 KB) | DOI: 10.31315/dlppm.v3i1.7100

Abstract

Depok Beach, Bantul, Yogyakarta, has a food stall center for processed seafood caught by local fishermen. The manager of a food stall at Depok Beach, Bantul, is experiencing problems in improving service quality, production efficiency, and managing small business finances. Intense competition and raw material prices force shop managers to improve service and production efficiency. The service team from the Department of Business Administration, FISIP UPN Veteran Yogyakarta collaborated with the Mina Bahari 45 Cooperative to help and assist the Depok Beach food stall in increasing business capacity. Empowerment programs that have been carried out have started from the implementation of production layouts, small business financial management, simple financial records, and improving the quality of service to consumers. Food stall managers benefit from this service program so that production times are faster, consumers are more satisfied, and finances are well recorded so that they are able to provide simple financial reports.
STRATEGI BAURAN PEMASARAN PRODUK GELATO: STUDI KASUS UMKM CV. YUMEDA PANGAN SEJAHTERA YOGYAKARTA Afifa Aulia Nisa; Sauptika Kancana; Meilan Sugiarto
Jurnal Ilmu Administrasi dan Bisnis Vol 18, No 2 (2020): Jurnal Administrasi Bisnis (JABis)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v18i2.10474

Abstract

ANALISIS TINGKAT LOYALITAS MEREK PRODUK BURGER KING (Studi Pada Outlet Burger King Hartono Mall Yogyakarta) Retno Dwi Setiowati; Sauptika Kancana; Indro Herry Mulyanto
Jurnal Ilmu Administrasi dan Bisnis Vol 19, No 1 (2021): Jurnal Administrasi Bisnis (JABis)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v19i1.10556

Abstract

Co-Authors Adi Soeprapto Afifa Aulia Nisa Ahmad Zaki Alfian, Muhammad Devris Angretnowati, Yuseptia Annisa Zulfa, Firdha Anugerah, Marich Firsta Arkas Fauzan Chairissa Al Cholili, Amirah Qulbi Dewata Lambang Dewi Swarsono Dinda Estuputri Dinovan, Axelliano Edo Priambodho Eny Endah Pujiastuti Fatah, Zifa Khairani Fera Nurficahyanti Ida Susi Dewanti Indro Herry Mulyanto Keny Rahmawati Lambang, Dewata Lestari, Puji Marich Firsta Anugerah Meike Lusye Karolus, Meike Lusye Meilan Sugiarto Nugraheni, Aqmarina Nur Hakim Arifianto Priambodho, Edo Putra, Faraz Febriansyah Putri, Atalya Retno Dwi Setiowati Revta Fariszy Rifky, Raffi Rukmanti, Annisa Ayuramadani Sadeli Sadeli, Sadeli Suratna . Suryono, Zahra Caroline Tiara Anjelina Wisnu Murti Wijaya Yurianto, Restu Achmad Zahra Caroline Suryono Zifa Khairani Fatah