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All Journal JRB-Jurnal Riset Bisnis Aptisi Transactions on Management Aptisi Transactions on Technopreneurship (ATT) Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Accounting and Management Journal IAIC Transactions on Sustainable Digital Innovation (ITSDI) ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Journal of Computer Science and Technology Application
Aprillia, Ariesya
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Optimasi Kinerja Sistem Informasi Manajemen Kampus Menggunakan Teknik Data Mining: Optimizing the Performance of Campus Management Information Systems Using Data Mining Techniques Noyari, Jihan Asa; Aprillia, Ariesya; Munthe, Rusli Ginting; Sutarman, Asep; Kallas, Evelin
Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Vol 3 No 1 (2024): September
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/mentari.v3i1.613

Abstract

Penelitian ini bertujuan mengoptimalkan kinerja Sistem Informasi Manajemen Kampus dengan menggunakan data mining untuk meningkatkan efisiensi dan kualitas pengambilan keputusan. Masalah utama yang dihadapi adalah volume data besar, kompleksitas tinggi, dan kebutuhan analisis cepat dan akurat, yang menghambat performa sistem. Penelitian ini menggunakan teknik clustering, classification, dan association rule mining untuk mengekstraksi pola dari data. Metodologi campuran diterapkan melalui wawancara, Focus Group Discussion (FGD), serta analisis data dari database. Hasil menunjukkan peningkatan kecepatan akses data 30%, pengurangan redundansi 25%, dan akurasi prediksi hingga 85%, membuktikan efektivitas data mining dalam meningkatkan kinerja sistem. Studi kasus menunjukkan peningkatan kepuasan pengguna dan efisiensi operasional, membuktikan data mining efektif untuk meningkatkan kinerja sistem. Penelitian ini berkontribusi signifikan dalam bidang manajemen informasi kampus, dan menunjukkan bahwa data mining adalah solusi efektif untuk meningkatkan kinerja Sistem Informasi Manajemen Kampus.
Cyberpreneurship Research Trends and Insights from 1999 to 2023 Aprillia, Ariesya; Kuswoyo, Chandra; Kristiawan, Allen; Sunarjo, Richard Andre; Awhina, Ridan Ahsani Te
Aptisi Transactions On Technopreneurship (ATT) Vol 6 No 3 (2024): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v6i3.421

Abstract

Cyberpreneurship, as a subset of entrepreneurship, is an emerging field focusing on the use of digital platforms and technologies in business. This study aims to analyze the development and trends in cyberpreneurship research over the past 17 years (1999-2023). The objective s to map the landscape of cyberpreneurship publications, identifying key countries, institutions, journals, authors, and keywords that dominate the field. Using the Dimensions citation indexing database, a bibliometric analysis was conducted, employing VOSviewer for visualizing the relationships among authors, institutions, and keywords. Data was examined based on publication pairs, co-authorship networks, and keyword co-occurrence. The analysis shows that Malaysia leads in cyberpreneurship research, with Multimedia University as the most influential institution, and Education and Training as the most cited journal. The research also highlights a significant growth in cyberpreneurship studies, especially in the last few years, indicating its increasing importance post-COVID-19. The findings suggest that cyberpreneurship is still in its early stages, with substantial potential for future research, particularly in the application of artificial intelligence and digital business models. Further exploration is recommended, especially in countries like Indonesia, where digital entrepreneurship is rapidly evolving.
The Role of Cognitive and Affective Post-Purchase Dissonance as Mediating Variables between Perceived Impulsiveness and Repurchase Intention Octavianus, Steven; Aprillia, Ariesya
APTISI Transactions on Management (ATM) Vol 9 No 1 (2025): ATM (APTISI Transactions on Management: January)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i1.2374

Abstract

The study investigates whether cognitive and affective post-purchase dissonance mediate the relationship between perceived impulsiveness and repurchase intention. Using purposive sampling, data were collected from 220 respondents, predominantly women with bachelor’s degrees. The study applied Partial Least Squares Structural Equation Modeling (PLS-SEM) for data analysis. The findings indicate that cognitive and affective post-purchase dissonance do not function as mediators in the relationship between perceived impulsiveness and repurchase intention. Practical implications of the study suggest that companies, especially e-commerce platforms, should focus on minimizing post-purchase dissonance to enhance customer satisfaction and retention. Strategies such as streamlined product return policies and responsive customer service can play a vital role in achieving this. These measures can help address consumer doubts and negative emotions following impulsive purchases, fostering greater trust and loyalty. This research contributes to the understanding of consumer behavior in online retail but highlights the need for further exploration using mixed methods to better capture the emotional nuances of post-purchase dissonance. Additionally, expanding the scope to include diverse products and demographics could enrich future findings.
Peran Elemen Lingkungan Toko Pada Perilaku Pembelian Impulsif Di Kalangan Pembeli Wanita Christine Aliwinoto; Aprillia, Ariesya
JRB-Jurnal Riset Bisnis Vol 7 No 1 (2023): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v7i1.4954

Abstract

Tujuan penelitian ini adalah menguji dan menganalisis peran elemen lingkungan toko berupa tata letak toko, suasana toko, dan karyawan toko terhadap perilaku pembelian impulsif di kalangan pembeli wanita di toko pakaian H&M Kota Bandung. Pengumpulan data menggunakan kuesioner dengan purposive sampling sebagai teknik pengambilan sampelnya. Konsumen wanita toko pakaian H&M di Kota Bandung yang bertransaksi dalam 24 bulan terakhir menjadi sampel dalam penelitian ini. Untuk menganalisis data digunakan regresi linear berganda dilengkapi uji validitas, uji reliabilitas, uji asumsi klasik berupa uji normalitas, uji multikolinearitas, dan uji heteroskedastisitas, uji t, uji F, dan koefisien determinasi. Hasil penelitian ini menemukan bahwa tata letak toko, suasana toko, dan karyawan toko secara simultan berpengaruh terhadap pembelian impulsif dan secara parsial hanya suasana toko yang berpengaruh terhadap pembelian impulsif.
Penerapan Outcome-Based Education dalam Pengajaran Manajemen Pemasaran dan Studi Benchmarking: Penerapan Outcome Based Education dalam Pengajaran Manajemen Pemasaran dan Studi Benchmarking Magdalena, Lena; Sutrisna; Nuche, Asher; Asri; Aprillia, Ariesya; Setiawan, Sandy
ADI Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2025): ADI Pengabdian Kepada Masyarakat
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adimas.v5i2.1220

Abstract

In the era of globalization, higher education faces significant challenges in ensuring the quality and relevance of graduates at the international level. One strategy to enhance global competitiveness is through international benchmarking, a process of comparing institutional performance with global standards or leading institutions in the field. International benchmarking goes beyond academic outcomes it also includes curriculum development, teaching methods, and the improvement of student skills to meet global industry demands. Within the framework of Outcome-Based Education (OBE), the achievement of learning outcomes is a key indicator of a program’s success. OBE emphasizes the results students must attain after completing their studies, including technical skills, critical thinking abilities, and professional competencies. International benchmarking plays a crucial role in designing OBE-based curricula to ensure graduates possess internationally recognized competencies. However, its implementation poses several challenges, such as limited resources, institutional readiness to align with global standards, and difficulties in accessing valid and relevant comparative data. This study aims to explore the impact of international benchmarking on the achievement of learning outcomes within the OBE framework by examining case studies and analyzing data from institutions that have implemented benchmarking practices. The study employs case studies and data analysis from institutions that have implemented international benchmarking practices. The findings are expected to provide strategic insights into the effectiveness of benchmarking in enhancing higher education quality. Additionally, the study aims to identify adaptive and sustainable implementation strategies for educational institutions in Indonesia.
Exploring the Impact of e-WOM on Generation Z Purchase Intention: The Mediating Role of Brand Image and Perceived Quality Natalia, Hizkia Desy; Aprillia, Ariesya
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 6 No 2 (2025): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v6i2.691

Abstract

This study aims to identify the impact of electronic word of mouth (e-WOM) on the purchase intention of Generation Z, considering e-WOM quantity, quality, and valence, as well as brand image and perceived quality as mediators. With the rapid rise of online platforms, e-WOM has become a key factor influencing consumer decision-making, particularly among digitally native groups like Generation Z. A total of 260 respondents, who met the inclusion criteria, were selected, with the study population consisting of Generation Z individuals resid-ing in Bandung. The purposive sampling technique was applied to ensure that participants had relevant experience with e-WOM. Data were collected using a questionnaire distributed via Google Forms, employing a Likert scale to measure responses. The analysis was carried out using the Structural Equation Modeling (SEM) method based on SmartPLS 4.0 as the testing tool, which allowed for the examination of both direct and indirect effects of e-WOM on purchase intention. The results of this study indicate that e-WOM quantity, quality, and valence have a positive and significant influence on purchase intention. These relationships were found to be both direct and indirect, highlighting the importance of e-WOM in shaping consumer behavior. A limitation of this study is that the sample only includes Generation Z in Bandung, which means the findings may not fully represent Generation Z in other regions or countries. Future research could expand the sample to improve generalizability and explore additional mediators in the e-WOM to purchase intention relationship
Pengujian Efek Kualitas Layanan pada Loyalitas Pelanggan Kartu Telkomsel selama Pandemi Covid-19 Aprillia, Ariesya; Alfredo Ezra Amadeus
JURNAL AKUNTANSI DAN MANAJEMEN Vol 6 No 2 (2022): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v6i2.2705

Abstract

Penelitian ini bertujuan untuk menguji apakah terdapat pengaruh antara kualitas layanan terhadap loyalitas pelanggan pada pelanggan kartu Telkomsel. Sampel dalam penelitian ini adalah mahasiswa Universitas Kristen Maranatha dengan jumlah 378 dari jumlah keseluruhan 5.781 mahasiswa. Teknik pengambilan sampel yang digunakan adalah metode stratified random sampling dengan menyebarkan kuesioner, dengan teknik analisis menggunakan model partial least square. Variabel bebas dari penelitian ini adalah kualitas jaringan (X1), layanan pelanggan (X2), kualitas informasi (X3), keamanan dan privasi (X4), serta variabel terikat adalah loyalitas sikap (Y1) dan loyalitas perilaku (Y2). Hasil penelitian ini menunjukkan bahwa kualitas layanan berpengaruh positif pada loyalitas sikap, sedangkan kualitas informasi dan keamanan dan privasi berpengaruh positif pada loyalitas sikap dan loyalitas perilaku.
MEDIA SOSIAL SEBAGAI ALAT PEMASARAN DALAM KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG Sutrisno, Exsel Kristianto; Aprillia, Ariesya
Jurnal Ecoment Global Vol. 7 No. 1 (2022): Edisi Februari 2022
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (797.107 KB) | DOI: 10.35908/jeg.v7i1.1999

Abstract

Berkembangnya teknologi informasi menuntut kita untuk terus mengikuti, di samping itu perlu adanya penunjang bagi kita seperti smartphone yang mana terjadi juga peningkatan pengguna internet di kalangan masyarakat. Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh media sosial sebagai alat pemasaran terhadap keputusan pembelian. Objek penelitian ini yaitu Mahasiswa Program Studi S-1 Manajemen Universitas Kristen Maranatha. Penelitian ini menggunakan metode penelitian kuantitatif. Pengumpulan data menggunakan penelitian survei dengan melakukan penyebaran kuesioner secara online dengan penggunaan skala Likert. Untuk analisis instrumen penelitian menggunakan uji validitas dan reliabilitas, adanya uji asumsi klasik seperti uji normalitas dan heteroskedastisitas. Kemudian teknik analisis data menggunakan uji analisis regresi linier sederhana dan koefisien determinasi (R2). Untuk pengujian hipotesis penelitian menggunakan uji t. Hasil penelitian menunjukkan bahwa adanya pengaruh media sosial sebagai alat pemasaran terhadap keputusan pembelian smartphone Samsung. Kata Kunci: pemasaran media sosial; keputusan pembelian; smartphone
E-Satisfaction as a Mediator Between E-Service Quality, E-Trust, and E-Loyalty Florence, Jessica; Aprillia, Ariesya
APTISI Transactions on Management (ATM) Vol 9 No 2 (2025): ATM (APTISI Transactions on Management: May)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i2.2434

Abstract

The rapid growth of online commerce has dramatically altered consumer be- havior, highlighting the crucial role of high-quality digital services and customer trust in establishing lasting customer loyalty. Nevertheless, the mediating effect of e-satisfaction on the relationship between e-service quality, e-trust, and e- loyalty still requires deeper exploration. The current research aims to analyze the mediating role of e-satisfaction in the relationship between e-service quality and e-trust toward e-loyalty among consumers engaging in online shopping activities in the Greater Bandung region. The study collected data from 302 re- spondents through an online survey conducted using Google Forms, distributed via WhatsApp and Instagram. The research employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the seven formulated hypothe- ses. Findings indicate that e-service quality significantly affects e-satisfaction, while e-trust also exhibits a direct positive effect on e-satisfaction. Addition- ally, both e-service quality and e-trust positively contribute to e-loyalty, with e-satisfaction playing a significant role in enhancing e-loyalty. The study further identifies e-satisfaction as a mediator between e-service quality and e-loyalty but not between e-trust and e-loyalty. These results underline the importance of high-quality service and trust in driving customer retention within online busi- ness environments. Consequently, online business platforms are encouraged to focus on enhancing user experiences by delivering secure, efficient, and superior quality services to foster stronger customer connections and promote enduring loyalty.
Analyzing the Key Drivers of Satisfaction and Loyalty Among Food Delivery App Users Setiawan, Rony; Aprillia, Ariesya
APTISI Transactions on Management (ATM) Vol 9 No 2 (2025): ATM (APTISI Transactions on Management: May)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i2.2449

Abstract

This study investigates the factors affecting user satisfaction and loyalty in food delivery apps, particularly focusing on variables such as information quality, pri- vacy and security, and perceived danger of Covid-19. The research adopts a quantitative, causal-explanatory design, with a sample size of 208 respondents. Data were collected using a structured survey, and the analysis was conducted with SPSS Amos and Partial Least Squares Structural Equation Modeling (PLS SEM). The study reveals significant relationships between usage intention, ac- tual usage, and customer satisfaction, with a specific emphasis on the role of promotion in increasing user satisfaction and loyalty. Variables such as ease of use, navigation design, and packaging safety, however, were found to have no significant impact on usage intention or actual usage. This study also high- lights the evolving consumer behavior in the food delivery industry, especially post-pandemic, where safety and convenience remain critical. The findings pro- vide valuable insights for businesses in the digital marketplace, helping them understand the changing dynamics of consumer preferences. By refining ser- vice offerings and focusing on key influencing factors, food delivery companies can enhance their market competitiveness and customer retention strategies.
Co-Authors Adiwijaya, Alfri Alfredo Ezra Amadeus Asri Awhina, Ridan Ahsani Te Cen Lu Chandra Kuswoyo Christine Aliwinoto Felicia Abednego Florence, Jessica Ikhsan, Ramzi Zainum Kallas, Evelin Kezia Kurniawati Nursalin Kristiawan, Allen Kumara, Aryan Lena Magdalena, Lena Natalia, Hizkia Desy Noyari, Jihan Asa Nuche, Asher Octavianus, Steven Rahayu, Eli Ratih Rony Setiawan Rully Arlan Tjahyadi Rusli Ginting Munthe, Rusli Ginting Setiawan, Sandy Sunarjo, Richard Andre Sutarman, Asep Sutrisna Sutrisno, Exsel Kristianto Vaher, Kristina