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Journal : Journal Research of Management

PENGARUH KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP KEPUASAN KONSUMEN PADA TOKO DESTAR ASLI BALI DI TABANAN I Komang Gede Sugita Prameswara; Ni Made Hartini; Laras Oktaviani
Journal Research of Management Vol. 4 No. 2 (2023): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.v4i2.100

Abstract

This research is motivated by the phenomenon of consumer satisfaction (Y) at the Destar Asli Bali Store. This study aims to analyze and prove the effect of service quality (X1), price (X2), and promotion (X3) on consumer satisfaction (Y) at Destar Asli Bali Store. This study uses quantitative methods. The sample technique used is purposive sampling technique. The number of respondents used is 100 consumers. Multiple linear regression analysis using SPSS software version 24. The regression equation obtained: Y = 6.392 + 0.232X1 + 0.219X2 + 0.121X3. The results of this study indicate that: First, service quality has a positive effect on customer satisfaction (Y) at the Destar Asli Bali Store. Second, the price has a positive effect on consumer satisfaction (Y) at the Destar Asli Bali Shop. Third, promotion has a positive effect on consumer satisfaction (Y) at the fourth Destar Asli Bali Store, the data used proves service quality (X1), price (X2), and promotion (X3), which together have a positive and significant effect on satisfaction. consumer (Y) at the Destar Asli Bali Store. Fifth, the magnitude of the influence contributed by the quality of service, price, and promotion on consumer satisfaction (Y) at Destar Asli Bali Store is 18.4%.
PENGARUH KOMUNIKASI INTERNAL DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT. INDOMARCO PRISMATAMA CABANG BALI Katerina Dewi Ramadani; I Made Yudi Darmita; Laras Oktaviani
Journal Research of Management Vol. 5 No. 1 (2023): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.v5i1.110

Abstract

This study aims to determine and analyze the effect of internal communication and work discipline on employee performance at PT. Indomarco Prismatama Bali Branch. The sampling technique used in this study is Proportionate Stratified Random Sampling because it has members who are not homogeneous and proportionally stratified. The data collection technique used was a questionnaire distributed to 76 respondents. The analysis techniques in this study were descriptive analysis, validity and reliability tests, classic assumption tests, multiple linear regression tests, t-test analysis, and dominance/contribution tests (coefficient beta). Multiple linear regression analysis using SPSS 26 for windows software. The results of this study indicate that: Internal communication (X1) has a partially positive and significant effect on employee performance (Y) at PT. Indomarco Prismatama Bali Branch. Work discipline (X2) has a positive and significant effect partially on employee performance (Y) at PT. Indomarco Prismatama Bali Branch. Internal communication variable (X1) has a dominant influence of 0.414 on employee performance (Y) at PT. Indomarco Prismatama Bali Branch, because it has a larger value of standardized coefficients beta. The implication of this research is that the company is expected to pay close attention to internal communication and employee work discipline in order to improve employee performance at the company in the future.