Article Per Year (5 Year)
p-Index From 2021 - 2026
1.853
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi IRDH International Journal of Social Sciences & Humanities (IRDH IJSCH) International Journal of Management and Business
Warter Agustim
Unknown Affiliation
Humanities Economics, Econometrics & Finance Social Sciences

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Collaboration of Actor Networks From The Hexa Helix Perspective in Tourism Development at The Buthak Mountain Climbing Base Camp - Panderman Batu City Hendra Riskianto; Muhamad Rifa'i; Warter Agustim
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to assess the degree of collaboration between each elemental Hexa Helix and identify factors that support and inhibit tourism development at the Buthak Mountain Climbing Basecamp - Panderman, Batu City. This type of research is descriptive with a qualitative approach. A purposive sampling technique was used to determine the informant group, consisting of the Perhutani government, PT. Manggala Teknologi Nusantara as an investor, Tribhuwana Tunggadewi University Malang as an academic, the Tuyomerto Forest Village Community Institution, the Public Relations department of Buthak Mountain Climbing Basecamp - Panderman, and the Affected Community as consumers and tourists. Data analysis using the Miles, Huberman, and Saldana 2014 method consists of data collection, condensation, presentation, and conclusion. The results of the collaborative research of the network of actors with a hexa helix perspective in tourism development in Mount Buthak - Panderman, Batu City, involve many parties, such as the government represented by Perhutani as the conception, manager, and regulator of various policies, PT Manggala Teknologi Nusantara as an investor who makes investments, the Tribhuwana Tunggadewi University of Malang represented by the Dean of the Faculty of Economics as an academic, Community Institutions represented by LMDH Tuyomerto, Basecamp Public Relations as the media, and Ignasius Reza Hernando as consumers and tourists who visit Mount Buthak - Panderman, Batu City. The six actors fulfill all the elements of Hexa Helix. Each actor plays their respective roles and collaborates well in developing tourism in Gunung Buthak - Panderman, Batu City. Supporting factors include the involvement of each element of Hexa Helix and the full support of the local government and management.
The Role of Digital Marketing in Increasing Sales (Case Study on Small and Medium Enterprises at Kerupuk Singkong Cap Tawon) Anggelina Liuk; Warter Agustim; R Y Susanto
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to investigate the role of digital marketing in increasing sales for the cassava cracker SME "Cap Tawon" in Malang, East Java, Indonesia. The study uses a quantitative approach, analyzing data from a survey involving 20 respondents (mostly women aged 24–39). It explores the impact of several dimensions of digital marketing: transaction costs, interactive communication, incentive programs, and website design. Findings show that the SME effectively utilizes various social media platforms (Facebook, Instagram, WhatsApp Business, and TikTok) for marketing purposes. Facebook and Instagram are used to present visually appealing content, while WhatsApp Business facilitates customer communication and transactions. TikTok targets a younger demographic. The results indicate a strong positive correlation between the use of these platforms and increased sales and customer reach.The study also reveals that digital marketing enables cost-effective promotional strategies while fostering customer relationships and loyalty. The SME's use of digital marketing has led to a sales increase of up to 30% and expansion into new markets.The study concludes that digital marketing is crucial for SMEs in today’s digital landscape. It highlights the importance of creating engaging content, offering incentives, facilitating customer interaction, and maintaining an appealing online presence.
Co-Authors Abuk, Marselina Anggelina Liuk Dafrosa Ngola Difa Alabror Gunawan, Cakti Indra Hendra Riskianto Kaka, Maria Muda Korlina Kedu M. Rifa'i Maria Renita Da Costa Moch. Nurhidayat Muhamad Rifa'i Muhamad Rifa’i Nur Ida Iriani Prasetyo, Anung Nugroho R Y Susanto Stefania Maha Valentina Ancelina Nina Yosefina Hariani Yovita Jelita