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STRATEGI PENGEMBANGAN PADA SENTRA USAHA TAUGE DI DESA HULAAN, KECAMATAN MENGANTI, KABUPATEN GRESIK administrator, administrator; Saputra, Ramadhan; Humaidi, Faisol
Jurnal Agribisnis Wijaya Putra Surabaya Vol 2 No 2 (2023): Jurnal Agribisnis Wijaya Putra Surabaya AGRIWITAS
Publisher : Fakultas Pertanian Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/agriwitas.v2i2.89

Abstract

This study aims to identify the strengths, weaknesses, opportunities and threats in theprocess of developing bean sprouts business centers, as well as determine the strategy fordeveloping the bean sprouts business in Hulaan Village, Menganti District, GresikRegency. The analytical method used in this research is descriptive analysis and SWOTanalysis. The sampling technique used in this study used a purposive sampling technique.The sample was taken by 16 people from bean sprout business owners in Hulaan Village,Menganti District, Gresik Regency. From the results of identification that has been carriedout from the internal factors of strengths and weaknesses, 12 aspects have been found, andfrom external factors, opportunities and threats have been found to be 7 aspects that willbe related to the strategy for developing bean sprouts business centers. This study showsthat the strategic position of the development of the bean sprouts business center in HulaanVillage, Menganti District, Gresik Regency is in quadrant I, which means that the beansprouts business center in Hulaan Village has internal strength in its development. Fromthe results of the analysis that has been carried out, as a strategy recommendation given isan Aggressive strategy, meaning maximizing strengths and taking advantage of existingopportunities to get the bean sprouts business development strategy implemented.
ANALISIS OPTIMALISASI PRODUKSI PADA USAHA AGRIBISNIS PUPUK PHOSKA PHOSKA DI CV. DEWI SRI RAMA KEPULUNGAN, KECAMATAN GEMPOL, KOTA PASURUAN, JAWA TIMUR administrator, administrator; Sabdu, Safrianus; Susanto, Heri
Jurnal Agribisnis Wijaya Putra Surabaya Vol 2 No 2 (2023): Jurnal Agribisnis Wijaya Putra Surabaya AGRIWITAS
Publisher : Fakultas Pertanian Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/agriwitas.v2i2.90

Abstract

Fertilizer is wrong one production factors main besides, land, power work andcapital. Fertilization hold important role in effort increase agricultural product. Fertilizeris which materials added on growing media plant or plant For sufficient needs the requirednutrients plants to be productive with good. Pasuruan as Wrong one regency big East JavaProvince after city surabaya. Fertilizer is element hara which edded in land for increasefertility land and plant. Study this aim know is business production Fertilizer npk phoskain Cv. Dewi Sri Rama, Kepulungan, Subdistrict Gempol, Regency Pasuruan, East Java hasrun in a manner efficient and get profit which optimal or no. Method study which used isdescription analysis data which used thatis (1).appropriateness business (2).profit businesswhich obtained difference from reception cost total. Results study showing that evaragebusiness production Fertilizer npk phoska in Cv. Dewi Sri Ram, kepulungan, SubdistrictGempol, Regency Pasuruan, East Java as big Rp. 275.364.444,–, evarage income whichobtained is Rp. 300.000.000,-, so that profit evarage is Rp. 24.635.556,- value k BEP 1.974and value efficiency R/C ratio more from one is Rp. 1.333, it means every Rp.50.000 whichissued producer will obtain income as big Rp.67,25
STRATEGI PEMASARAN JAHE MERAH INSTAN DI KECAMATAN WONOAYU SIDOARJO administrator, administrator; Cadura, Yohanes Wahyudi; Daryanto, Didik
Jurnal Agribisnis Wijaya Putra Surabaya Vol 2 No 2 (2023): Jurnal Agribisnis Wijaya Putra Surabaya AGRIWITAS
Publisher : Fakultas Pertanian Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/agriwitas.v2i2.91

Abstract

In Lambangan Village, Wonoayu District, Sidoarjo Regency, there are severalMSMEs that produce instant red ginger, one of which is Hensam Sari Instant Red Ginger,El Nuha Red Ginger, Instant Red Ginger Mawaddah, which has been running since 2016and produces instant red ginger powder. and Temulawak. The drink's beautiful color andnot too spicy taste make red ginger syrup Aroma Hensam Sari Jahe Merah Instant, lovedby children to adults. This study has the objectives to 1). To find out the internal factorsand external factors which are the strengths and weaknesses as well as the opportunitiesand threats to MSMEs in Lambangan Village in marketing instant red ginger. 2) To findout the marketing strategy alternatives for instant red ginger that are implemented byMSMEs in Lambangan Village. 3). Want to know the marketing of instant red ginger thatis good for MSMEs in Lambangan Village. The research used the survey method, the datacollection method was carried out by interviews, observations and documentation studiesto the respondents, namely visitors and MSME managers in Lambangan Village directly.Methods of data analysis using quantitative description analysis. Analysis through QSPM.Strategic Decision Making Based on the SWOT analysis diagram, it is known that thealternative instant red ginger marketing strategy in Lambangan Village strongly supportsthe SO strategy, which consists of increasing production quantity, improving service toagents and customers.
ANALISIS KELAYAKAN USAHA HIDROPONIK BAWANG MERAH PADA UMK FRESH HIDROPONIK DI KECAMATAN KEDAMEAN KABUPATEN GRESIK administrator, administrator; Dianto, Aris Agus; Susanto, Heri
Jurnal Agribisnis Wijaya Putra Surabaya Vol 2 No 1 (2023): Jurnal Agribisnis Wijaya Putra Surabaya AGRIWITAS
Publisher : Fakultas Pertanian Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/agriwitas.v2i1.92

Abstract

This study aims to determine the feasibility of a hydroponic business for Small andMedium Enterprises (SMEs) using the Break Even Point (BEP) approach. The population inthis study are agricultural entrepreneurs who use a hydroponic system in cultivating plants,namely UKM Fresh Hydroponics. The selection of this location was based on purposivesampling based on the length of time the business had been running because FreshHydroponics was the pioneer of hydroponic vegetable farming in Kedamean District. Thisresearch was conducted in January 2022 in Gresik, East Java. The data collection techniquesused were literature searches, observations and interviews. The data used is primary data frominterviews with Ms. Sutik. as the person in charge of UKM Fresh Hydroponics. The findings inthis study indicate that the Fresh Hydroponics business in hydroponic vegetable cultivationuses a small-scale Nutrient Film Technique (NFT) system with the types of plants planted,namely caisim mustard and shallots. The results of the calculation of the red onion R/c ratio >1 one, namely 1.337449228, it can be said that the shallot business is feasible to run with atotal production exceeding the BEP of 35 kg, a price level that exceeds the price BEP of IDR28,000.00/kg in January, and revenue which exceeds the revenue BEP of IDR 980,000.00
Co-Authors Andri Krisna Dianto Budiawan, Adi Cadura, Yohanes Wahyudi Dahliani, Putri Millenia Daryanto, Didik Dianto, Aris Agus Faisol Humaidi Heri Susanto Humaidi, Faisol Humaidi inim, Sergiani Oktaviana JOKO MARIYONO Kurniasari, Dwiyana Anela Kustopo Budiraharjo Nurfauzia, Ananda Istiqomah Prasetyo, Agus Subhan Roessali, Wiludjeng Sabdu, Safrianus Safitri, Ertiana Saputra, Ramadhan Siti Alimah Siti Khoiriyah Subkhi, Ahmad Suryanto, Twin Syahrial, Ramon Tri Wahyuningsih Udin, Imamul Bahak Utomo, Bahtiar Wahyu