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All Journal Ilmu Administrasi Publik JURNAL KOLABORASI Jurnal Mirai Management YUME : Journal of Management Economics and Digital Business Review Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Utsaha: Journal of Entrepreneurship Seminar Nasional Pengabdian Kepada Masyarakat HINEF : Jurnal Rumpun Ilmu Pendidikan Innovative: Journal Of Social Science Research Mimbar Administrasi Mandiri Jurnal Dialektika Politik Jurnalika : Jurnal Ilmu Komunikasi Majalah Ilmiah METHODA Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Research of Accounting and Governance Nusantara Community Empowerment Review BERBAKTI: Jurnal Pengabdian Kepada Masyarakat As-Sakinah : Jurnal Hukum Keluarga Islam Ebisnis Manajemen AMNESIA (JURNAL MANAJEMEN SUMBER DAYA MANUSIA) Radinka Journal of Science and Systematic Literature Review Assets Journal: Management, Administration, Economics, and Accounting Babakti : Journal of Community Engangement Journal of Social Sciences and Economic Pinisi Journal of Community Service Jurnal Lamellong: Pengabdian Kepada Masyarakat Journal of Educational Development and Learning (JEDAL) Jurnal Edukasi Terkini Journal of Public Policy and Regional Government (JPPLG) Jipmas : Journal Inovasi Pengabdian Masyarakat Financial and Accounting Indonesian Research Renewable Energy Issues Research Economics Management and Business Jurnal Akuntansi Pajak dan Manajemen Journal of Economic Research Jurnal Ilmu Pendidikan, Sosial dan Humaniora
Nasir Nasir
Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar
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Journal : Radinka Journal of Science and Systematic Literature Review

 1 
Peran Branding dan Promosi dalam Meningkatkan Daya Tarik Politeknik LP3I Makassar sebagai Pilihan Pendidikan Vokasi Nasir, Nasir
RADINKA JOURNAL OF SCIENCE AND SYSTEMATIC LITERATURE REVIEW Vol. 3 No. 1 (2025): Radinka Journal of Science and Systematic Literature Review
Publisher : RADINKA JAYA UTAMA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56778/rjslr.v3i1.398

Abstract

Politeknik LP3I Makassar sebagai salah satu institusi pendidikan vokasi memiliki tantangan dalam meningkatkan daya tarik dan minat calon mahasiswa baru. Di era persaingan yang ketat, branding dan strategi promosi yang efektif menjadi faktor krusial dalam menarik perhatian generasi muda. Penelitian ini bertujuan untuk menganalisis peran branding dan promosi dalam meningkatkan daya tarik Politeknik LP3I Makassar sebagai pilihan pendidikan vokasi. Pendekatan kualitatif digunakan dengan metode studi kasus, di mana data dikumpulkan melalui wawancara mendalam, observasi, dan analisis dokumen promosi institusi. Hasil penelitian menunjukkan bahwa penguatan citra positif melalui media sosial, testimoni alumni, dan kegiatan edufair berkontribusi signifikan terhadap peningkatan jumlah pendaftar. Faktor lain yang turut mendukung adalah kolaborasi dengan dunia industri dan program pelatihan berbasis kebutuhan pasar kerja. Branding yang konsisten dengan menonjolkan keunggulan program studi dan prospek karir lulusan menjadi daya tarik utama. Kesimpulan dari penelitian ini menegaskan bahwa branding yang kuat dan strategi promosi yang terintegrasi mampu meningkatkan daya saing Politeknik LP3I Makassar dalam menarik calon mahasiswa baru. Rekomendasi yang diberikan meliputi optimalisasi platform digital dan peningkatan kolaborasi dengan berbagai pihak untuk memperluas jangkauan promosi.
The Application of Risk Management in Business Decision Making in Retail Companies: A Case Study at PT Indomarco Prismatama (Indomaret) Makassar Branch Nasir, Nasir
RADINKA JOURNAL OF SCIENCE AND SYSTEMATIC LITERATURE REVIEW Vol. 3 No. 2 (2025): Radinka Journal of Science and Systematic Literature Review
Publisher : RADINKA JAYA UTAMA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56778/rjslr.v3i2.544

Abstract

In a competitive and dynamic retail business environment, the implementation of risk management is an important aspect in supporting effective decision-making. This research aims to describe and analyze how risk management is applied in the business decision-making process at PT Indomarco Prismatama (Indomaret) Makassar Branch. The method used is a descriptive qualitative approach with data collection techniques through observation, in-depth interviews, and documentation. The results of the study show that the company has implemented risk management systematically through the identification of operational risks, the use of stock monitoring technology, and the preparation of alternative scenarios in the face of uncertainty. The implementation of risk management has been proven to speed up the decision-making process, improve operational efficiency, and minimize potential losses. However, there were also several obstacles such as the lack of risk training for new staff and differences in perceptions of the urgency of risk among work units. Based on these findings, it is recommended that companies improve risk management training regularly, strengthen internal coordination, and optimize data-driven digital systems to support more responsive and adaptive decision-making.
Co-Authors Agista, Tasya Alifani Nur Indah Sari Andi Muh. Yusril Haris Andriani Andriani ENDRI ENDRI Haedar Akib Haedar Akib Haerul, Haerul Harun, Salmah Henri Henri Henri, Henri Husni Bt Salam Ihwani, Nurul Iskandar, Moch Resky Jamaluddin Jamaluddin Jamaluddin Jamaluddin Kusuma, Moh Yasin Nur Wijaya Marwa Marwa Merdekawati, Etha Agustin Muh Nasrullah, Muh Muh. Darwis Musa Musa Musa Musa Nasaruddin H Nurhaedar Nurhaedar Rahmi Rahmi Rahmi Rahmi Riska Riska Risma Niswaty Salmah Harun Salmah Harun Sismar, Andi Sudirman Sudirman Sudirman Sudirman Sudirman Sudirman Suprianto Suprianto Syah, Sri Rahayu Syam, Azwar Wijaya Ujianti Tawakkal Ujianti Tawakkal Yusron Difinubun