Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal International Research of Multidisciplinary Analysis West Science Interdisciplinary Studies
Rella Dwi Respati
Universitas Muhammadiyah Tangerang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of Social Media Tourism Campaigns and Influencer Partnerships in Building Brand Equity of Destinations in East Java Tita Rosalina; Rella Dwi Respati; Raden Asri Kartini
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1700

Abstract

This study examines the impact of social media tourism campaigns and influencer partnerships on building destination brand equity in East Java. Using a quantitative research design, data were collected from 70 respondents through a structured questionnaire with items measured on a five-point Likert scale. Statistical analysis, conducted with SPSS version 25, revealed that both social media campaigns and influencer partnerships significantly and positively influence destination brand equity, with 68% of the variance explained by these variables. The findings highlight the synergistic effect of these strategies in enhancing brand awareness, perceived quality, and loyalty. Practical implications suggest integrating these approaches for effective tourism marketing.
UTILIZING TANGERANG AS A TRANSIT CITY THROUGH THE “TANGERANG CITY TOUR” TOURISM PACKAGE TO BOOST THE LOCAL ECONOMY Rella Dwi Respati; Atik Atikah
International Research of Multidisciplinary Analysis Vol. 4 No. 5 (2026): International Research of Multidisciplinary Analysis
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/irma.v4i5.62

Abstract

This study aims to explore the potential of Tangerang City as a transit destination through the “Tangerang City Tour” package and its impact on improving the local economy. The research method employed is a qualitative approach, with data collected through interviews, observations, and literature reviews. The analysis results indicate that Tangerang City has significant potential to be developed as a transit tourism destination, thanks to its strategic location and the diversity of attractions it offers. However, challenges such as inadequate infrastructure, insufficient promotion, and limited community capacity within the tourism industry must be addressed. Proposed recommendations include infrastructure development, more effective marketing strategies, and training for local businesses. With these steps, it is hoped that Tangerang City can enhance its tourism appeal and make a significant contribution to the local economy. This study is expected to serve as a reference for the development of more sustainable tourism policies in Tangerang City
Co-Authors Atik Atikah Raden Asri Kartini Tita Rosalina