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All Journal Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Kepariwisataan: Jurnal Ilmiah Jurnal Pengabdian Masyarakat Bhinneka Journal of Management, Entrepreneurship and Tourism BJHTCR Jurnal PROFIT: Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Amrullah Amrullah
Universitas Hamzanwadi
Agriculture, Biological Sciences & Forestry Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

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Analyzing Sembalun Village's Potential as an Agrotourism Attraction Muhammad Adi Junaidi; Fitri Amir, Ahmad; Rochmi, Evilia; Amrullah, Amrullah; Solihin, Riadatus; Walid Sugandi, Yogi Birrul
JMET: Journal of Management Entrepreneurship and Tourism Vol. 2 No. 2 (2024): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v2i2.114

Abstract

Sembalun Village boasts abundant natural resources, yet only Mount Rinjani has been fully developed to its maximum potential. Therefore, it is crucial to explore and analyze the various potentials that Sembalun Village possesses for agrotourism development. This study aims to identify these potentials and their implications for the community in developing agrotourism attractions. The research employs a qualitative descriptive approach to provide an in-depth overview of the conditions and potential for agrotourism development in Sembalun Village. Data collection was conducted through three primary techniques: participatory observation, in-depth interviews, and documentation. The results indicate that Mount Rinjani and its surroundings have significant potential for integrated tourism development. The hills around Sembalun Village offer spectacular views that attract photography enthusiasts. Developing photography spots with supporting facilities can enhance the tourist experience. Additionally, the fields and plantations offer refreshing natural tourism experiences. The development of integrated tourism packages with agrotourism can provide a richer experience for tourists and economic benefits for the local community.
Tourism Entrepreneurship Business Model: Product and Experience Innovation to Attract Tourists Fahrurrozi, Muh.; Amrullah, Amrullah; Mohzana, Mohzana; Ramli, Muhammad
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 3 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i3.28086

Abstract

The tourism industry in Indonesia, with its diverse culture and natural resources, offers significant potential for economic growth. However, challenges such as intense competition and the need for sustainability demand innovation in tourism entrepreneurship business models. This study aims to explore product innovation and tourist experiences in three major destinations: Bali, Yogyakarta, and Lombok. Employing a descriptive qualitative approach, data were collected through in-depth interviews and observations. The results indicate that the integration of local culture and digital technology enhances the attractiveness of destinations, creating unique experiences for tourists and providing economic benefits to local communities. Although innovation offers numerous advantages, challenges such as limitations in human resources and technological support still need to be addressed to achieve long-term sustainability in the industry. This research fills a gap in the literature by adopting an interdisciplinary approach that encompasses cultural, economic, and technological aspects of tourism entrepreneurship.
Princess Mandalika of Lombok: A Gender Equality Hero Defying Power Structures in Folklore Khirjan Nahdi; Hasan Basri; Amrullah Amrullah; Muhammad Adi Junaidi
Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Vol 10 No 3 (2024): Agustus
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jhm.v10i3.26761

Abstract

This study aims to reveal a new understanding of Mandalika folklore through Derrida's deconstruction. The goal is to demonstrate that Derrida's approach uncovers objective meanings and offers a theoretical alternative to traditional interpretations. By contextualizing new meanings through deconstruction, the study provides varied insights without relying solely on the author's intended meaning. The research employs Derrida's deconstruction through textual and in-depth analysis, exploring the concept of difference to identify binary contexts in the narrative structure. It includes case studies, comparisons of folkloric versions, interdisciplinary approaches for a comprehensive view, and critical analysis. The process begins with a synopsis representing the entire Mandalika folklore text. Findings indicate that Mandalika folklore’s meanings extend beyond conventional understandings, emerging from dynamic interactions between textual and non-textual elements. These new meanings challenge previous interpretations shaped by authorial authority. The study highlights how Mandalika folklore reflects the patriarchal Sasak society, revealing tragic choices born from social disharmony. It emphasizes the need for the Sasak community to use the Mandalika narrative for reflection and reevaluation of gender relations. The folklore advocates for gender equality, depicting Mandalika as both a hero and a victim of patriarchal norms. This new understanding calls for a reassessment of gender roles and societal expectations.
LOCAL COMMUNITY VIEWS ON THE SUPPORT OF RURAL TOURISM: BENEFIT PERSPECTIVES OF ECONOMY, SOCIAL, ENVIRONMENT AND BUREAUCRACYS Hasan Basri; Muhammad Ali; Amrullah; Muhamad Juaini
Jurnal PROFIT: Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol. 11 No. 1 (2024): Jurnal PROFIT: Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Pendidikan Ekonomi FKIP Universitas Sriwijaya, in partnership with Asosiasi Profesi Pendidikan Ekonomi Indonesia (ASPROPENDO)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36706/jp.v11i1.17

Abstract

This research aims to examine how the perception of tourism benefits influences the support for tourism development in Loyok Village, moderated by political bureaucracy. Conducted through a quantitative methodology, the research gathered data from 183 Loyok Village residents via online surveys distributed through Google Forms using SmartPLS SEM. The research reveals a lack of significant correlation between the perceived benefits of tourism and the community's support for its development in Loyok Village. The anticipated economic and social benefits did not substantially influence community support. Furthermore, a possible explanation for these findings is that the majority of respondents are not directly involved in the tourism industry. Most participants are engaged in agriculture or other sectors, limiting their direct experience of tourism's tangible benefits. The research suggests that those who directly benefit from tourism tend to have positive attitudes towards its development, while those who do not exhibit negative perceptions
Community Roles in Managing Coastal Tourism: A Case of Labuhan Haji Beach, East Lombok Muhammad Adi Junaidi; Evilia Rochmi; Amrullah; Muhamad Juaini
JMET: Journal of Management Entrepreneurship and Tourism Vol. 4 No. 1 (2026): January, Journal of Management, Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v4i1.269

Abstract

This study aims to analyze the role of local communities in the management of community-based tourism (CBT) in Labuhan Haji Beach, East Lombok, as well as identify challenges and strategies to strengthen this role in supporting the sustainability of coastal tourism. The method used is a qualitative method with a case study approach. Data were collected through in-depth interviews, participatory observations, and documentation studies. The informants consisted of Pokdarwis administrators, tourism business actors, village governments, and domestic tourists. The results of the study show that local communities play a role in four main aspects: (1) destination operational management (cleanliness, security, tourism services), (2) environmental and cultural preservation, (3) local economic development through diversification of tourism businesses, and (4) participation in local institutions, especially through Pokdarwis. Apart from this, the level of community participation is still at the consultative and functional level, not yet achieving strategic partnerships in decision-making. The main challenges include weak human resource capacity, limited capital, unstable Pokdarwis institutions, lack of infrastructure, and not optimal digital promotion of destinations. This study recommends strengthening strategies through community capacity building, inclusive co-management models, development of cultural and ecological-based tourism products, and marketing digitalization. These findings contribute to strengthening the implementation of CBT in coastal areas as well as practical implications for governments and tourism stakeholders.
The Optimizing Contextual Human Resource Management to Enhance Operational Effectiveness: Evidence from a Community-Based Hospitality Business Amrullah; Muhammad Adi Junaidi
JMET: Journal of Management Entrepreneurship and Tourism Vol. 4 No. 1 (2026): January, Journal of Management, Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v4i1.278

Abstract

This study examines strategies for optimizing human resource management (HRM) to enhance operational effectiveness in a community-based hospitality enterprise, Peraja Coffee and Bungalow, located in East Lombok. Using a qualitative case study approach, data were collected through in-depth interviews, participatory observation, and document analysis involving six key informants representing managerial and operational roles. The data were analyzed thematically through systematic coding, categorization, and interpretation. The findings reveal that HRM practices are predominantly informal yet highly adaptive, characterized by community-based recruitment, on-the-job training, and trust-based performance evaluation. Career development is facilitated through internal mentoring and social recognition rather than formal promotion systems, which effectively strengthens employee motivation, loyalty, and retention. This study contributes theoretically by extending contextual HRM literature through empirical evidence from a rural, community-based hospitality setting, highlighting how social values and participatory culture can function as strategic HRM mechanisms. Practically, the findings offer actionable insights for medium-scale hospitality enterprises, particularly in developing regions, on how integrating social capital with professional HRM practices can improve operational effectiveness and support long-term business sustainability.
Fostering Sustainable Tourism through Local Leadership and Community Empowerment: The Seruni Mumbul Experience Amrullah; Muhammad Adi Junaidi; Yogi Birrul Walid Sugandi; Yuliana Safitri; Siti Andriana; Eka Faradila Syahwi
JMET: Journal of Management Entrepreneurship and Tourism Vol. 4 No. 2 (2026): July, Journal of Management, Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v4i2.311

Abstract

Purpose: This study analyzes human resource (HR) capacity-building strategies in the transformation of Denda Seruni Tourism Village, Indonesia. Specifically, it examines how these strategies overcome structural human capital constraints and institutional friction to achieve sustainable rural tourism development. Design/methodology/approach: Grounded in Community-Based Tourism, Transformative Leadership, and Institutional theories, this study employs a qualitative single-case study design. Data were gathered through in-depth interviews (averaging 60 minutes) and participant observation with eight purposively selected informants, including the village head, BUMDes managers, the Pokdarwis chairperson, and five community members. The collected data were analyzed using Miles and Huberman’s interactive model. Findings: The findings reveal that HR capacity development was successfully executed through institution-based training, strategic institutional integration, transformative leadership, and community-based creative economy initiatives. These strategies systematically enhanced community competencies, minimized institutional friction, and contributed 25 percent to Village Original Revenue. However, structural challenges persist, particularly regarding gender-based participation disparities and slow digital technology adoption. Research limitations/implications: This study is limited by its single-site qualitative nature, which may restrict the direct generalizability of the findings to structurally diverse regional contexts. Originality/value: The theoretical novelty lies in conceptualizing a transformative-emancipatory rural leadership model that bridges formal decentralization policies with local human capital enhancement. Moving beyond general economic indicators, this study extends the literature by showing how cohesive synergy between transformative local leadership and institutional alignment serves as a critical boundary condition for sustainable tourism. It offers actionable, practical frameworks for rural destination managers seeking to resolve institutional friction in developing economies.
AUTENTISITAS DAN IDENTITAS BUDAYA KULINER TRADISIONAL LOMBOK SEBAGAI DAYA TARIK PARIWISATA BERKELANJUTAN Evilia Rochmi; Muhammad Adi Junaidi; Amrullah Amrullah
Kepariwisataan: Jurnal Ilmiah Vol 20, No 1 (2026): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v20i1.919

Abstract

AbstrakPenelitian ini bertujuan menganalisis autentisitas dan identitas budaya dalam kuliner tradisional Lombok serta potensinya sebagai daya tarik wisata berkelanjutan. Pendekatan yang digunakan adalah kualitatif deskriptif dengan metode etnografi. Data dikumpulkan melalui observasi, wawancara mendalam terhadap pelaku kuliner, tokoh adat, akademisi, dan pemangku kebijakan, serta dokumentasi, kemudian dianalisis menggunakan model Spradley yang meliputi analisis domain, taksonomi, komponensial, dan tema kultural. Hasil penelitian menunjukkan bahwa autentisitas kuliner Lombok tercermin pada penggunaan bahan lokal, resep turun-temurun, serta teknik memasak tradisional berbasis tungku kayu yang menghasilkan cita rasa khas. Identitas budaya masyarakat Sasak termanifestasi melalui simbolisme rasa pedas, keterkaitan kuliner dengan ritual adat, serta praktik konsumsi yang menekankan nilai kebersamaan. Kuliner tradisional juga berperan sebagai media reproduksi identitas budaya dan memiliki potensi sebagai core attraction dalam diversifikasi produk pariwisata berkelanjutan berbasis komunitas. Implikasi penelitian menegaskan pentingnya sinergi antara pemerintah, pelaku usaha, akademisi, dan masyarakat dalam penguatan promosi digital, pengembangan infrastruktur kuliner, pelatihan manajemen usaha, serta penguatan rantai pasok lokal yang ramah lingkungan. Penelitian selanjutnya disarankan mengkaji persepsi wisatawan terhadap autentisitas kuliner, model pengembangan wisata kuliner berbasis teknologi digital, serta analisis kuantitatif mengenai kontribusi ekonomi kuliner tradisional terhadap kesejahteraan masyarakat lokal.AbstractThis study aims to analyze the authenticity and cultural identity embedded in traditional Lombok cuisine and its potential as a sustainable tourism attraction. A qualitative descriptive approach with an ethnographic method was employed. Data were collected through field observations, in depth interviews with culinary practitioners, traditional leaders, academics, and policymakers, as well as documentation, and were analyzed using Spradley’s model, including domain, taxonomic, componential, and cultural theme analysis. The findings reveal that the authenticity of Lombok’s traditional cuisine is reflected in the use of local ingredients, inherited recipes, and traditional cooking techniques based on wood fired stoves that produce distinctive flavors. The cultural identity of the Sasak community is manifested through the symbolic meaning of spiciness, the strong linkage between food and ritual practices, and communal dining traditions that emphasize togetherness. Traditional cuisine also functions as a medium for cultural identity reproduction and has strong potential to become a core attraction in the diversification of community based sustainable tourism products. The study implies the importance of synergy among government, local communities, academics, and the private sector in strengthening digital promotion, developing culinary infrastructure, improving business management capacity and reinforcing environmentally sustainable local supply chains. Future research is recommended to examine tourist’s perceptions of culinary authenticity, develop technology based culinary tourism models and conduct quantitative studies on the economic contribution of traditional cuisine to local community welfare.
KBA FOR ENGLISH: Program Pemberdayaan Bahasa Inggris bagi Anak-Anak Kampung Duduk Desa Labuhan Lombok Muhammad Kholis Halwani; Halwa Suci Amelia; Diya Wahyuningsih; Widia Harlini; Baiq Ruri Juliantini; Amrullah Amrullah
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 4 (2026): Juli
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i4.1516

Abstract

Rendahnya penguasaan kosakata bahasa Inggris pada anak-anak di Kampung Duduk, Dusun Prerenan, Desa Labuhan Lombok disebabkan oleh terbatasnya akses terhadap pembelajaran bahasa Inggris di luar sekolah dan minimnya paparan bahasa Inggris dalam kehidupan sehari-hari. Artikel ini bertujuan mendeskripsikan pelaksanaan program KBA (Kelompok Belajar Anak) FOR ENGLISH sebagai upaya pemberdayaan kosakata bahasa Inggris bagi anak-anak melalui pembelajaran interaktif. Kegiatan dilaksanakan menggunakan pendekatan partisipatif yang meliputi observasi awal, pelaksanaan pembelajaran, serta evaluasi melalui pre-test dan post-test. Pembelajaran dirancang dengan mengintegrasikan permainan edukatif, aktivitas fisik, dan praktik penggunaan kosakata dalam konteks sederhana. Hasil kegiatan menunjukkan adanya peningkatan penguasaan kosakata yang ditandai dengan kenaikan nilai rata-rata peserta dari pre-test ke post-test, disertai meningkatnya partisipasi, kepercayaan diri, dan antusiasme peserta selama proses pembelajaran. Program ini berpotensi menjadi alternatif pembelajaran bahasa Inggris bagi anak-anak di wilayah pedesaan.
IDENTIFYING COMMUNITY BASED TOURISM POTENTIAL IN SAPIT VILLAGE THROUGH SWOT ANALYSIS Muhammad Adi Junaidi; Amrullah Amrullah; Evilia Rochmi
Kepariwisataan: Jurnal Ilmiah Vol 19, No 3 (2025): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v19i3.865

Abstract

AbstractThis study aims to identify the potential for developing Sapit Village as a community-based tourism village through a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Sapit Village, located in Lombok Timur Regency, West Nusa Tenggara Province, offers diverse natural and cultural attractions such as mountain nous landscapes, traditional weaving, and authentic agricultural practices, yet these assets remain suboptimally managed within a sustainable tourism framework. Employing a qualitative case study approach, data were gathered via participatory observation, in-depth interviews with community leaders, tourism practitioners, and policymakers, and documentation review of village development plans and tourism regulations. Internal (strengths and weaknesses) and external (opportunities and threats) factors were mapped to formulate locally relevant development strategies. Findings indicate that Sapit Village’s primary strengths include its natural endowments, cultural heritage, active community engagement, and creative-economic potential (e.g., weaving and agritourism). Key challenges involve inadequate infrastructure, limited human-resource capacity, and non-professional institutional management. Opportunities arise from supportive tourism policies, experiential-tourism trends, digital-technology advances, and strategic partnership prospects. External threats encompass environmental degradation, cultural erosion, digital-access disparities, and natural-disaster risks. The study concludes that an integrative, participatory development approach balancing social, economic, cultural, and environmental dimensions, is essential. These insights provide strategic guidance for regional authorities, local communities, and stakeholders in designing inclusive, sustainable tourism-village development. Future research should further explore quantitative assessments of visitor preferences, longitudinal studies on community capacity building, and comparative analyses with other emerging tourism villages to enrich the strategic framework and ensure broader applicability.Keywords: Tourism Village; SWOT; Empowerment; Sustainable Tourism; Strategy
Co-Authors Angga Saputra Sanjaya Baiq Nadia Tiara Rizki Baiq Ruri Juliantini Diya Wahyuningsih Eka Faradila Syahwi Evilia Rochmi Faris Yoga Pratama Fitri Amir, Ahmad Halwa Suci Amelia Hasan Basri Khirjan Nahdi Lini Dewi Mustika Manan Taufiki Mohzana Muh. Fahrurrozi Muhamad Juaini Muhammad Adi Junaidi Muhammad Ali Muhammad Arif Febrian Muhammad Kholis Halwani Muhammad Ramli Nely Harfina Siti Andriana Solihin, Riadatus Wannisa Hussobah Widia Harlini Winda Wiliastin Yogi Birrul Walid Sugandi Yuliana Safitri Zainul Abidin