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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ilmiah Edunomika (JIE) Community Development Journal: Jurnal Pengabdian Masyarakat Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal Of Human And Education (JAHE) Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) JURNAL ABDIMAS PLJ Nomico Edusight Jurnal Pengabdian Masyarakat (EduJPM) Oikonomia : Journal of Management Economics and Accounting
Edy Sambodja
Universitas Ichsan Satya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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STRATEGI SUKSES MEMBANGUN BISNIS ONLINE GENERASI MUDA UNTUK SISWA/I SMK KARYA NASIONAL DI KABUPATEN KUNINGAN JAWA Utami, Rahayu Tri; Sambodja, Edy
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.37252

Abstract

Kegiatan Pengabdian Masyarakat ini bertujuan untuk memberdayakan pelajar SMK Karya Nasional Kabupaten Kuningan dengan cara pelatihan Go Digital : Strategi sukses membangun bisnis online generasi muda untuk pelajar SMK Karya Nasional di Kabupaten Kuningan Jawa Barat. Pelatihan saat ini dirancang untuk meningkatkan pemahaman pelajar mengenai konsep dasar bisnis, pengembangan produk, pemasaran, dan kewirausahaan. Diharapkan, melalui kegiatan ini, pelajar dapat mengembangkan keterampilan yang diperlukan untuk bersaing di dunia kerja atau memulai usaha sendiri. Dengan tujuan potensial untuk kegiatan pengabdian masyarakat tersebut adalah : Pertama, Peningkatan Keterampilan Kewirausahaan: Membekali pelajar dengan pengetahuan dan keterampilan praktis untuk memulai dan menjalankan bisnis mereka sendiri. Kedua, Penguatan Keterampilan Manajemen: Meningkatkan kemampuan pelajar dalam merencanakan, mengorganisasi, memimpin, dan mengendalikan sumber daya untuk mencapai tujuan bisnis. Ketiga, Peningkatan Minat dalam Bidang Bisnis: Menumbuhkan minat pelajar terhadap dunia bisnis dan kewirausahaan. Keempat, Penguatan Hubungan Sekolah-Industri: Memperkuat kerjasama antara SMK Karya Nasional dengan dunia industri untuk meningkatkan relevansi pendidikan dengan kebutuhan pasar kerja. Dan kelima, Kontribusi pada Perekonomian Lokal: Mendorong pertumbuhan ekonomi lokal melalui pengembangan UMKM yang dikelola oleh pelajar. Berdasarkan tujuan-tujuan tersebut, target peserta yang ideal untuk kegiatan pengabdian masyarakat ini adalah: Pelajar SMK Karya Nasional, Jurusan yang relevan seperti bisnis dan memiliki bidang bisnis atau kewirausahaan. Diharapkan dengan adanya kolaborasi antara perguruan tinggi dan SMK ini dapat menjadi model bagi pengembangan program serupa di sekolah-sekolah lain.
PERAN PROMOSI DIGITAL DAN KUALITAS MAKANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA USAHA JAJANAN KAKI LIMA DI KOTA TANGERANG Sambodja, Edy; Utami, Rahayu Tri; Azzahra, Fadhila; Larasati, Pamela
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 3 (2024): Vol. 7 No. 3 (2024): Volume 7 No 3 Tahun 2024 (Special Issue)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i3.32738

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh promosi digital dan kualitas makanan terhadap keputusan pembelian konsumen pada usaha jajanan kaki lima di Kota Tangerang. Dalam era digital saat ini, promosi melalui platform digital seperti media sosial, aplikasi pesan antar, dan situs web memainkan peran penting dalam menarik perhatian konsumen. Selain itu, kualitas makanan tetap menjadi faktor utama yang mempengaruhi kepuasan dan keputusan pembelian konsumen. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, dimana data dikumpulkan melalui kuesioner yang dibagikan kepada konsumen jajanan kaki lima di Kota Tangerang. Jumlah responden yang dilibatkan dalam penelitian ini adalah 200 orang yang dipilih secara acak. Analisis data dilakukan menggunakan metode regresi linear berganda untuk mengetahui hubungan dan pengaruh antara variabel promosi digital, kualitas makanan, dan keputusan pembelian. Hasil penelitian menunjukkan bahwa baik promosi digital maupun kualitas makanan memiliki pengaruh signifikan terhadap keputusan pembelian konsumen. Promosi digital yang efektif melalui media sosial dan aplikasi pesan antar terbukti meningkatkan kesadaran dan minat konsumen terhadap produk jajanan kaki lima. Selain itu, kualitas makanan yang baik, meliputi rasa, kebersihan, dan penyajian, juga berperan penting dalam membentuk kepuasan konsumen dan mempengaruhi keputusan pembelian. Penelitian ini memberikan implikasi praktis bagi pelaku usaha jajanan kaki lima di Kota Tangerang untuk lebih fokus pada strategi promosi digital yang kreatif dan inovatif, serta menjaga dan meningkatkan kualitas makanan yang ditawarkan. Dengan demikian, diharapkan dapat meningkatkan jumlah konsumen dan memperkuat daya saing usaha di tengah persaingan pasar yang semakin ketat.
THE INFLUENCE OF WORK CULTURE ON EMPLOYEE PERFORMANCE WITH WORK ENVIRONMENT AS A MODERATING VARIABLE Tobari, Tobari; Purnomo, D; Utami, Eva Yuniarti; Sambodja, Edy; Nurina, Lia
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14574

Abstract

ABSTRACT This study is a quantitative study with an explanatory approach, namely an approach that uses a number of previous studies as the main reference for finding elements of novelty in the research being carried out. The data used in this study. The result in this article show that each variable used in this article has been successfully proven and can be accepted. This is because the P-Values are positive and below the significance level of 0.05, namely 0.004. In addition, in the next row, the P-Values also tend to be positive and below the significance level of 0.05, namely 0.000. This is because a good Work Culture can increase employee Commitment and Work Spirit which ultimately also has an impact on Employee Performance. Thus, the first and second hypotheses in this article can be accepted. Keywords: Work Culture, Employee Performance, Work Environment
Employee Hapiness dan Produktivitas: Kunci Keberhasilan Manajemen Modern Tarida Marlin Surya; Rahayu Tri Utami; Edy Sambodja
Oikonomia : Journal of Management Economics and Accounting Vol. 3 No. 1 (2025): Oikonomia-December
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v3i1.495

Abstract

This study aims to analyze the effect of Employee Happiness on Employee Productivity in the context of modern management. Employee Happiness is seen as a strategic factor that influences employee work behavior, motivation, and effectiveness. This variable is measured through five main indicators, namely job satisfaction, work–life balance, coworker relationships, appreciation, and work environment. Meanwhile, employee productivity is measured based on target achievement, work quality, timeliness, and efficiency. This study uses a quantitative approach with an explanatory research method. Data were collected through a 1–5 Likert scale questionnaire and involved 120 employees as respondents. Data analysis was performed using descriptive statistics and simple linear regression to determine the extent of the influence of Employee Happiness on Employee Productivity. The results showed that employee happiness and productivity levels were in the high category. Regression analysis produced a coefficient of 0.68 with a significance value of 0.000, which means that Employee Happiness has a positive and significant effect on Employee Productivity. The coefficient of determination (R²) value of 0.47 indicates that 47% of productivity variation can be explained by employee happiness. This finding confirms that increasing Employee Happiness can be an effective strategy to drive productivity and organizational performance in a sustainable manner
Digital governance transformation in retail MSMEs: an agile administration and omnichannel excellence integration model Utami, Rahayu Tri; Susbiyantoro; Sambodja, Edy; Frihatini, Farida
Jurnal Ilmu Manajemen Vol. 14 No. 1 (2026)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v14n1.p72-82

Abstract

Digital transformation has become a strategic necessity for retail micro, small, and medium enterprises (MSMEs) amid intensifying digital market competition; however, many MSMEs adopt digital technologies without strengthening structured governance and administrative systems, resulting in fragmented and unsustainable digital initiatives. This study aims to examine the roles of Digital Governance Effectiveness and Agile Administration in shaping Omnichannel Excellence and to analyze their impact on MSME performance and competitiveness. A quantitative confirmatory research design was employed, involving 120 retail MSME owners and managers who have adopted at least one digital channel, and the data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that Digital Governance Effectiveness significantly enhances Omnichannel Excellence, Agile Administration improves organizational responsiveness and adaptability, and Omnichannel Excellence positively influences MSME performance and competitive advantage. These findings imply that successful digital transformation in retail MSMEs depends not only on technological adoption but also on structured digital governance mechanisms and agile administrative capabilities to ensure sustainable performance. This study contributes to the development of a governance-based digital transformation framework and provides practical insights for MSMEs in designing integrated and sustainable digital strategies.
Co-Authors Azzahra, Fadhila Badriyah D Purnomo Deny Sudrajat Ersanti, Ersanti Eva Yuniarti Utami Febriyanti Frihatini, Farida Ibnu Suryadi Larasati, Pamela Lia Nurina Nanda Prayitna, Hilda Nasril, Nasril Nurhadinah Nurina, Lia Peralina Siahaan Purnomo, D Ria Estiana Setiabudi, Iksan Setiawan Siahaan, Peralina Sobali, Utep Susbiyantoro, Susbiyantoro Syafrial, Herry Tarida Marlin Surya Tobari . Tobari Tobari Tri Winarto Utami, Eva Yuniarti Utami, Rahayu Tri