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Simanjuntak, Pranatalindo
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STUDI KELAYAKAN BISNIS UMKM MOYI SALON: ASPEK PASAR DAN PEMASARAN, TEKNIS DAN OPERASIONAL, DAN MANAJEMEN Luhulima, Titi Nurhayati; Sososutiksno, Christina; Simanjuntak, Pranatalindo; Sirait, Nopita; Samal, Sarlina; Ode, Ana Marsya; Laisouw, Fanesa Aulana; Indra, Nadia
Journal Economics Technology And Entrepreneur Vol 4 No 04 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i04.1961

Abstract

Moyi Salon is a beauty salon that has experienced rapid growth over the past few months, making a business feasibility study essential to evaluate its success and the challenges it faces. This study aims to examine how Moyi Salon utilizes and manages marketing, managerial, and operational elements in running its business activities. The research adopts a descriptive qualitative approach using a case study method to provide an in-depth and comprehensive understanding of the business. Data were collected through direct observation at the business location, supporting documentation, and interviews with the owner and relevant stakeholders. The collected data were then analyzed systematically to assess the feasibility of the business from each examined aspect. The results indicate that Moyi Salon is feasible to operate and has strong potential for further development in the beauty industry, as it meets the feasibility criteria across marketing, managerial, and operational aspects. The findings of this business feasibility analysis are expected to serve as a basis for formulating appropriate strategies to support business growth and achieve long-term sustainability and success.
STUDI KELAYAKAN PASAR DAN PEMASARAN UMKM KULINER Ajuputrawan, Ajuputrawan; Sososutiksno, Christina; Simanjuntak, Pranatalindo; Serang, Nur’Inshani Armalia M.; Ingratubun, Nur Irnawati; Ayal, Marsha Jessica; Zubair, Zubair; Rahawarin, Zahrah Syahirah
Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Vol. 4 No. 3 (2026): Edisi Januari - April IN PROGRESS
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jeama.v4i3.507

Abstract

Penelitian ini mengevaluasi kelayakan aspek pasar dan pemasaran dalam usaha mikro kuliner dengan memeriksa karakteristik produk, potensi konsumen, dan efektivitas strategi pemasaran yang diterapkan. Menggunakan pendekatan kualitatif deskriptif dengan wawancara, observasi, dan dokumentasi, penelitian ini menganalisis kondisi di lapangan melalui model interaktif reduksi data, penyajian data, dan penarikan kesimpulan. Temuan menunjukkan bahwa usaha ini memiliki potensi pasar yang kuat didukung oleh lokasi yang strategis, penerimaan konsumen yang luas, dan tidak adanya pesaing langsung yang menawarkan produk serupa di daerah sekitarnya. Diferensiasi produk melalui variasi rasa dan pilihan topping juga berkontribusi pada keunggulan kompetitifnya. Dari perspektif pemasaran, penerapan bauran pemasaran termasuk kualitas produk, harga yang terjangkau, titik distribusi yang strategis, dan kegiatan promosi terbukti efektif dalam menarik dan mempertahankan pelanggan. Secara keseluruhan, hasil menunjukkan bahwa aspek pasar dan pemasaran dari usaha mikro kuliner ini layak dan mampu mendukung pembangunan berkelanjutan, dengan perbaikan dalam segmentasi yang tepat sasaran dan optimalisasi promosi yang direkomendasikan untuk memperkuat posisi pasar di masa depan.
Human Resource Capacity Development Based on Financial Literacy in Realizing the SDGs: A Study of MSMEs in Central Maluku Maghfirah, Nurul; Simanjuntak, Pranatalindo; Christianto Leasiwal, Teddy; Manuhutu, Yerimias
Jurnal Ekonomi Pembangunan Vol 14 No 3 (2025): Volume 14 Nomor 3 Tahun 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jep.v14i3.4113

Abstract

This study aims to examine the development of human resource capacity of Micro, Small, and Medium Enterprises (MSMEs) in Central Maluku Regency through a financial literacy approach as a strategy to support the achievement of the Sustainable Development Goals (SDGs). This study uses a quantitative approach with a survey method, with a stratified random sampling technique.This study maps the financial literacy status of MSMEs and analyzes its relationship to improving management capacity and business sustainability to support the achievement of the SDGs. The results show that low levels of financial literacy in human resources are a major obstacle to efficient business management and delay the achievement of national sustainable development goals. Therefore, strengthening human resource capacity based on financial literacy is essential as a strategic intervention that not only increases the competitiveness of MSMEs but also directly contributes to the achievement of SDGs indicators, particularly in the areas of financial inclusion, poverty reduction, and sustainable local economic growth
Co-Authors Ajuputrawan, Ajuputrawan Alend Talla Atarwaman, Rita J.D. Ayal, Marsha Jessica Belasa, Nurlina Belasa, Sitra Yani Boki, Emi CHRISTINA SOSOSUTIKSNO Erviando Z, Robby Erwin Dien, Marion Gita, Wa Hehanussa, Ivara Sefry Claudya Indra, Nadia Ingratubun, Nur Irnawati Laisouw, Fanesa Aulana Loupatty, Linda Grace Luhulima, Titi Nurhayati Maghfirah, Nurul Ode, Ana Marsya Piterson Radjawane, Erik Prabowo, Muza Syahraini Rahawarin, Zahrah Syahirah Rahman, Afni Revi Wilhelmina Silooy Samal, Sarlina Serang, Nur’Inshani Armalia M. Sirait, Nopita Talla, Alend Tamayani Tjio, Sari Teddy Christianto Leasiwal Tjio, Sari Tamayani Windy Yerimias Manuhutu Zahra Zahra Zubair, Zubair