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Journal : Scope: Journal of English Language Teaching

Apology Strategies in Situational Comedy: Ifid Analysis Siti Tuti Alawiyah; Nico Harared
Scope : Journal of English Language Teaching Vol 6, No 1 (2021): Scope: Journal of English Language Teaching
Publisher : Pusat Studi Pendidikan Bahasa dan Sastra Inggris

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.202 KB) | DOI: 10.30998/scope.v6i1.9708

Abstract

Sometimes when someone who has made mistakes or says a statement which causes offence to others, she/he needs to maintain that kind of situation in response by apologies. The research aims at describing the strategies of apology in situational comedy. The data of this research were collected from dialogues that consist of apology in The Big Bang Theory. The data were analyzed qualitatively by examining the theory of apology strategy by Cohen and Olshtain (1986). Findings have shown that there are five strategies of apology utterances namely IFID, IFID + Explanation, IFID + Explanation + Requests, IFID + Responsibility + Requests and IFID + Explanation + IFID.
Deixis In Taglines: A Socio-Cultural Semiotic Analysis Siti Nurani; Nico Harared
Scope : Journal of English Language Teaching Vol 1, No 1 (2016): SCOPE: Journal of English Language Teaching
Publisher : Pusat Studi Pendidikan Bahasa dan Sastra Inggris

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (620.821 KB) | DOI: 10.30998/scope.v1i01.874

Abstract

The research aims at analyzing the socio-cultural semiotic that characterize the deixis in taglines. Such types of deixis are analyzed qualitatively by examining the socio-cultural functions using “Sign Mapping of Roland Barthes”. The analysis focuses in describing the signifier and signified as well as the meaning of denotative and connotative characterized the deixis in taglines of various advertisements. Findings have shown that the signifiers and signified concepts function to inform, to challenge, to emphasize, and to persuade, of the consumers as the addressee. The types of deixis occur into such types of pronominals deixis (she, you, I, me), nominal deixis (girl, age, the city), verbal (blow, drive, come, follow, let, change), adverbial (in her face, anywhere, Marlboro country, when you can fly), and grammatical deixis (imperative, statement, interrogative). The denotative meaning is reflected from the use of signifiers that serves the real of sense of the product referred to, i.e., the commercial product that is divided into categories, man’s category, woman’s category, and unmarked category. The connotative meaning relates to some cultural values, such as pleasure, masculinity, feminity, passion, luck, beauty, freedom, and the sense of belonging.Key words: Socio-cultural semiotic analysis, deixis, tagline