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All Journal Owner : Riset dan Jurnal Akuntansi Jurnal Tekinkom (Teknik Informasi dan Komputer) TIN: TERAPAN INFORMATIKA NUSANTARA Jurnal Pengabdian kepada Masyarakat Nusantara Internet of Things and Artificial Intelligence Journal
Siregar, Victor Marudut Mulia
Politeknik Bisnis Indonesia
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SISTEM PENDUKUNG KEPUTUSAN PEMILIHAN COOK’S ASSISTANT TERBAIK MENGGUNAKAN METODE ARAS Siregar, Victor Marudut Mulia; Sugara, Heru; Saragih, Roy Sahputra
Jurnal Teknik Informasi dan Komputer (Tekinkom) Vol 8 No 1 (2025)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/tekinkom.v8i1.2134

Abstract

Selecting the right Cook’s Assistant is a critical factor in ensuring smooth restaurant operations, including at Lucky Seafood Restaurant in Pematang Siantar. The existing recruitment process often lacks objectivity and consistency, highlighting the need for a technology-based solution to improve decision-making accuracy and efficiency. This study aims to develop a Decision Support System (DSS) using the Additive Ratio Assessment (ARAS) method to assist management in selecting the most suitable candidate. The system evaluates five criteria: work experience, communication skills, and work attitude (benefit criteria), along with adaptation time and error rate (cost criteria). The ARAS method involves normalization, weighting, and the calculation of utility and utility degree values. The results indicate that among eight candidates, AC_06 ranks highest with a utility score of 1.51518, followed by AC_04 and AC_08. The implementation of this system has proven effective in reducing subjectivity, expediting the selection process, and increasing the accuracy of identifying the best candidate aligned with the restaurant’s operational needs.
Pembinaan Teknis Softskill Bagi Operator Pesawat Uap Kelas I Jenis Boiler PT. KPBN Sumatera Utara Kisno, Kisno; Mulia Siregar, Victor Marudut; Purba, Arifin Tua; Sugara, Heru; Sherly, Sherly; Siringo-Ringo, Eko Deswin Miechaels
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 3 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi Mei- Agustus
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i3.3887

Abstract

Di era sekarang ini, setiap karyawan dalam perusahaan tidak hanya dituntut untuk menguasai kompetensi hardskill tetapi juga dituntut untuk menguasai kompetensi softskill. PT KBPN bergerak dalam bidang Imbal Jasa Perkebunan Nusantara, trading komoditas (CPO, Beras, Gula), FMCG, Sertifikasi, dan Logistik. dan semua karyawan di PT KBPN dituntut untuk menguasai kompetensi hardskill dan softskill. PT KBPN telah menyelenggarakan bimbingan teknis (bimtek) bagi karyawannya. Namun bimbingan teknis yang diselenggarakan selama ini lebih menekankan pada peningkatan hard skill dibandingkan softskill. Oleh karena itu, perlu diselenggarakan bimbingan teknis yang menyeimbangkan antara hard skill dan softskill operator. Pengabdian kepada masyarakat ini diselenggarakan dengan tujuan untuk meningkatkan kompetensi softskill operator pesawat uap kelas I jenis boiler dalam menjalankan tugasnya. Kegiatan pengabdian masyarakat diselenggarakan di PT KBPN, Medan Kota Belawan, Sumatera Utara. Kegiatan ini diikuti oleh 6 orang operator pesawat uap kelas I jenis Boiler. Kegiatan ini menerapkan metode pra bimtek, pelaksanaan bimtek, hingga pasca bimtek. Aktivitas pra bimtek mencakup survei lokasi, pelaksanaan bimtek mencakup pretes, bimtek softskill dan pasca bimtek mencakup postes hingga refleksi. Hasil dari kegiatan ini adalah adanya peningkatkan keterampilan softskill operator terutama dalam hal komunikasi, kreativitas, kepemimpinan dan pemecahan masalah dengan peningkatan skor sebesar 45%. Sebagai kesimpulan, kegiatan bimtek ini menghasilkan operator yang memiliki komptensi softskill yang baik dan bermanfaat bagi perusahaan tempat mereka bekerja.
Strategi Live Streaming dalam Meningkatkan Daya Saing UMKM di Era Ekonomi Digital: Analisis Perilaku Belanja Konsumen Damanik, Asmawati Halilah; Sugara, Heru; Siregar, Victor Marudut Mulia
Owner : Riset dan Jurnal Akuntansi Vol. 9 No. 4 (2025): Artikel Riset Oktober 2025
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v9i4.2836

Abstract

The rapid growth of the digital economy requires Micro, Small, and Medium Enterprises (MSMEs) to adopt technology-based marketing strategies. Live streaming has become a potential strategy as it enables direct interaction with consumers, builds trust, and expands market reach; however, its use among MSMEs in Simalungun Regency remains limited. This study aims to analyze the influence of live streaming strategies on MSME competitiveness by considering consumer purchasing behavior. A mixed-methods explanatory design was applied, combining quantitative surveys analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with qualitative approaches through interviews, focus group discussions, and observations. The sample consists of at least 100 respondents, including MSME owners and consumers. The study is expected to produce a contextual digital marketing model based on live streaming, a mapping of consumer content preferences, and recommendations for effective social media platforms. The findings are expected to strengthen MSME competitiveness and support sustainable digital transformation
Integration of Digital Payment and E-Commerce as a Market Expansion Strategy for Culinary MSMEs Sinaga, Kalvin; Saragih, Roy Sahputra; Siregar, Victor Marudut Mulia
TIN: Terapan Informatika Nusantara Vol 6 No 6 (2025): November 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v6i6.8565

Abstract

This study examines the adoption of digital payment systems and e-commerce platforms as strategic instruments for market expansion among culinary MSMEs in Pematangsiantar City. Despite the rapid progression of digital transformation in Indonesia, the utilisation of these technologies among MSMEs in medium-sized cities remains limited due to inadequate digital literacy, insufficient infrastructure, and low managerial readiness. Employing a quantitative approach through Partial Least Squares–Structural Equation Modelling (PLS-SEM) with a sample of 100 respondents, this study investigates the influence of digital payment and e-commerce adoption on market expansion strategies. The findings reveal that digital payment significantly enhances market expansion (β = 0.193; p < 0.05), indicating that efficient, secure, and reliable transaction mechanisms strengthen customer reach and business scalability. Conversely, e-commerce adoption does not demonstrate a significant independent effect (β = 0.127; p > 0.05), suggesting that its effectiveness is contingent upon stronger digital competencies and ecosystem support. However, the interaction between digital payment and e-commerce exhibits a significant synergistic effect (β = 0.158; p < 0.05), implying that integrated adoption yields greater strategic value than isolated implementation. With an explanatory power of 5.7%, the model also highlights the presence of other external factors influencing market expansion. Overall, this study contributes theoretical and practical insights into MSME digitalisation in non-metropolitan contexts and offers implications for policymakers and business support institutions in strengthening digital transformation initiatives.
Co-Authors Damanik, Asmawati Halilah Erikson Damanik Erwin Sirait, Erwin Kisno M. Ali Hanafiah, M. Ali Manalu, Andi Setiadi Muhammad Yunus Parapat, Eka Pratiwi Purba, Arifin Tua Saragih, Roy Sahputra sherly sherly Siagian, Nancy Florida Sihombing, Lasminar Lusia Sinaga, Kalvin Siregar, Ivana Maretha Siringo-Ringo , Eko Deswin Miechaels Siringo-ringo, Eko Deswin Siringo-Ringo, Eko Deswin Miechaels Sugara, Heru