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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Lontar : Jurnal Ilmu Komunikasi BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Management and Accounting Expose Jurnal Oratio Directa (Prodi Ilmu Komunikasi) Komunikatif : Jurnal Ilmiah Komunikasi
Rahayunianto, Arry
Universitas Sahid
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence of Brand Equity Against Trust in Brand Users of Services Transportation Ojek Online Go-Jek Saksono, Eko Hari; Rahayunianto, Arry
LONTAR: Jurnal Ilmu Komunikasi Vol 6, No 1 (2018): LONTAR: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (879.796 KB) | DOI: 10.30656/lontar.v6i1.647

Abstract

In its development today there are many companies ojek service provider online. Brand strength (Brand Equity) to benchmark a brand can survive in the middle of crowded product or not. Brand equity or brand equity is a set of brand assets and liabilities associated with a brand, name, symbol that is able to increase or decrease the value provided by a product or service both to the company and to the customer. But strengthening the brand is not easy, the company must have some assets that can complement the brand remains strong in the middle of market share. And there are many other factors that must be considered in maintaining consumer confidence in the product.The purpose of this research is to find out whether the strength of Brand (Brand Equity) affect the Trust in Brand consumers or users on the brand to use the service Transport Ojek Online Go-Jek. The theory which is the reference in the analysis is the Information-integration Theory approach. Information-integration for communicators centers on the way we accumulate and organize information about all people, objects, situations, and ideas that shape attitudes or a tendency to act in a positive or negative way. Research method that researcher use is survey method. Survey method is used to get data from a certain place that is natural, in collecting data, done by distributing questionnaires, test, interview, structured and so on.  The analysis used by the researchers is regression analysis. Regression is intended to find the form of relationship of two variables or more in the form of a function or equation whereas correlation analysis aims to find the degree of closeness relationship two or more variables.
Ethno Gastronomy Simbolic of Indonesian Ethnic Chinese Culture at Jakarta Old Town Manik Sunuantari; Nurul Haniza; Arry Rahayunianto
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 4, No 2 (2019): December 2019 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (400.975 KB) | DOI: 10.25008/jkiski.v4i2.329

Abstract

One of the ways to increase the country's foreign exchange earnings is encouraging tourism. As one of the countries that is rich in culinary taste of the archipelago, Indonesia has the potential to develop cultural gastronomy as one of the determining factors for tourists to choose tourist destinations. This study aims to determine the symbolic meaning of gastronomy in the culture of ethnic Chinese in Indonesia. The theory used in this study is the symbolic interactionism theory and cultural gastronomy. This study employs a case study method by selecting the  Kota Tua (Old Town) area as the research site. Data were collected by means of observation and interviews with informants related to the purpose of the research. The conclusion shows that the Chinese gastronomic culture in Indonesia is the assimilation and acculturation of Chinese and Indonesian gastronomic culture. Thus, it presents   culinary tastes that are different from the original, namely  Ethno Gastronomy of Ethnic Chinese in Indonesia.
PENGARUH KETRAMPILAN MENJUAL DAN KELENGKAPAN PRODUK TERHADAP OMZET PENJUALAN TANAMAN HIAS Dedy Wahyudi; Arry Rahayunianto; Farida Farida
Management & Accounting Expose Vol 5, No 1 (2022)
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mae.v5i1.701

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh antara keterampilan menjual dan kelengkapan produk terhadap omzet penjualan pada pedagang tanaman hias di Jalan Cipayung Raya Depok. Sampel penelitian sebanyak 32 responden. Teknik pengambilan sampel yang digunakan adalah total sampling. Data dikumpulkan menggunakan metode survei melalui angket yang diisi oleh responden. Hasil penelitian dengan menggunakan uji t diketahui bahwa keterampilan menjual dan kelengkapan produk  berpengaruh secara signifikan terhadap omzet penjualan, sedangkan keterampilan menjual menunjukkan variabel yang dominan dalam mempengaruhi omzet penjualan. Adapun variabel keterampilan menjual dan kelengkapan produk berpengaruh secara simultan terhadap omzet penjualan. 
Penguatan Personal Selling Bagi Pemilik dan Pegawai Warung Tegal Kharisma di Tebet Barat, Tebet, Jakarta Selatan Aska Leonardi; Sumiyati Sumiyati; Arry Rahayunianto
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 4 No 2 (2022)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v4i2.654

Abstract

Providing knowledge and understanding about personal selling or face-to-face selling to the owners and employees of Warung Tegal Kharisma in Tebet Barat Village, Tebet District, South Jakarta. Since the Covid-19 pandemic occurred, culinary entrepreneurs can no longer optimally sell their wares directly to consumers due to the policy of Enforcement of Community Activity Restrictions (PPKM). However, in mid-2022, the government has allowed the restaurant business to reopen, so the entrepreneur Warung Tegal (Warteg) Kharisma also takes advantage of this opportunity to return to selling culinary delights after being closed for two years during the pandemic. In order for Warteg Kharisma entrepreneurs to return to profit, and be able to cover losses during the pandemic, then there is a strengthening of face-to-face marketing communications as an effort aimed at increasing the personal selling ability of Warteg Kharisma owners and employees, so that business continuity occurs through increasing the number of sales, and business profits.
DILEMA MEDIA: Antara Kontinum Independensi dan Kuasa Bisnis Bambang Mudjiyanto; Launa Launa; Hayu Lusianawati; Arry Rahayunianto
Oratio Directa (Prodi Ilmu Komunikasi) Vol 4, No 2 (2022): Jurnal Oratio Directa
Publisher : FISIP Universitas Bung Karno

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Abstract

ABSTRAKKajian ini bertujuan memahami eksistensi media yang keberadaannya tak hanya amat vital saat ini, namun memberi pengaruh signifikan di hampir semua aspek kehidupan. Melalui pendekatan kualitatif dengan metode analisis deskriptif, kajian ini mencoba menelusuri problematik seputar isu media terkait perkembangan (dan determinisme) teknologi media, pengaruh ideologi globalisasi, dan realitas logika media terkait fungsinya sebagai medium informasi publik. Dalam konteks ini, memahami posisi media sebagai sarana yang independen atau alat kepentingan bisnis (kelompok tertentu) akan memberi efek signifikan untuk melihat secara lebih utuh logika dan ideologi yang bekerja di balik (industri) media dalam merajut citra, mengonstruksi berita, dan membentuk realitas.Kata kunci: Media, ekonomi-politik, globalisasi, independensi, kepentingan bisnis.ABSTRACTThis study aims to understand the existence of the media whose existence is not only very vital today, but has a significant influence on almost all aspects of life. Through a qualitative approach with a descriptive analysis method, this study tries to explore the problems surrounding media issues related to the development (and determinism) of media technology, the influence of globalization ideology, and the logical reality of media related to its function as a medium of public information. In this context, understanding the position of the media as an independent tool or tool for business interests (certain groups) will have a significant effect on seeing more fully the logic and ideology that works behind the media (industry) in knitting images, constructing news, and shaping reality.Keyword: Media, political economy, globalization, independence, business interests.
Pengaruh Terpaan Media dan Daya Tarik Destinasi Wisata terhadap Minat Berwisata T. Titi Widaningsih; Yuli Nugraheni; E. Nugrahaeni Prananingrum; Arry Rahayunianto
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 9 No. 2 (2020)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v9i2.2742

Abstract

The world has entered the industrial era 5.0, when all aspects of human life are controlled by information technology. Society is changing and moving fast with technology to achieve a more meaningful life. The tourism industry has also developed following the development of industry 5.0 which is marked by the full digitization of the tourism sector. The way tourists travel is changing. The tourists will start their journey by looking for or seeing a variety of information (look), then proceed with the second step, namely ordering a tour package that is of interest (book) and the next part is the final stage, which is paying online (pay). Communication technology has changed the behavior of the tourism market towards digital. Tourist behavior is increasingly mobile, personal and interactive. Tourists can easily get tourist information with the availability and easy access to communication networks. Media with various tourist information have an influence on tourists to travel. In addition to communication media, the attractiveness of tourist destinations also affects tourists' choice of visiting tourist destinations. The purpose of this study was to determine the effect of media exposure and the attractiveness of tourist destinations on tourism interest. The research was conducted in the Betawi Cultural Tourism Area Setu Babakan, South Jakarta, Indonesia. The results showed that media exposure and tourist attraction influenced the interest in visiting tourist destinations.
Co-Authors Aska Leonardi Bambang Mudjiyanto Dedy Wahyudi E. Nugrahaeni Prananingrum Farida Farida Hayu Lusianawati Launa Launa Manik Sunuantari Nurul Haniza Saksono, Eko Hari Sumiyati Sumiyati Themotia Titi Widaningsih Yuli Nugraheni