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All Journal Bussman Journal : Indonesian Journal of Business and Management Formosa Journal of Science and Technology (FJST) Journal of Organizational and Human Resource Development Strategies
Permatasari, Harnung Indah
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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KENDARAAN OTONOM DI LAUT CHINA SELATAN: MASA DEPAN KEAMANAN MARITIM INDONESIA Permatasari, Harnung Indah; Risdhianto, Agung; Almubaroq, Hikmat Zakky
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.286

Abstract

The conflict in the South China Sea continues to be a crucial issue triggered by overlapping territorial claims and its wealth of natural resources, making it the centre of geopolitical attention. For Indonesia, as the largest archipelagic state, maintaining maritime security, especially in Natuna waters, is a top priority. Despite increased military efforts, challenges such as illegal fishing, territorial violations and limited naval resources remain. This article explores the potential of Autonomous Vehicles (AV) technology-including Autonomous Underwater Vehicles (AUV), Unmanned Aerial Vehicles (UAV), and Unmanned Combat Aerial Vehicles (UCAV)-as a transformative solution to enhance maritime security. Through a qualitative descriptive approach, this research highlights how AVs can optimise border surveillance, ensure continuous monitoring, and reduce operational risks for personnel. The article also discusses the importance of international collaboration and technology transfer to develop AV capabilities for Indonesia's maritime defence. By combining advanced technology and strategic diplomacy, Indonesia can strengthen its sovereignty while contributing to regional stability in the South China Sea
Analysis of the Performance of Indonesia's Defense Offset Policy and Its Development Strategy Using SWOT Analysis Permatasari, Harnung Indah; Almubaroq, Hikmat Zakky; Sudarya, Agus
Formosa Journal of Science and Technology Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i12.13069

Abstract

The research evaluates the implementation of offset policies in Indonesia's defense sector, focusing on its role in advancing domestic industries and technology transfer. Using a qualitative descriptive approach with SWOT analysis, this study examines secondary data, including global best practices and Indonesia's collaborative efforts with France, Germany, UAE, and Russia. Findings reveal Indonesia's potential in leveraging offsets for industrial growth but highlight regulatory, monitoring, and resource challenges. The study concludes that clear regulations, enhanced R&D investment, and structured offset mechanisms are critical for maximizing benefits. Strategic recommendations include establishing a dedicated offset agency and fostering international partnerships. These insights contribute to academic knowledge and offer actionable strategies for Indonesia's defense and economic resilience.
The Effect of Influencer Endorsement, Online Customer Reviews, and Brand Image to Purchase Intention Mediated by Customer Trust in Online Shopping Activities on Tiktok Permatasari, Harnung Indah; Wahyudi, Lilik
Journal of Organizational and Human Resource Development Strategies Vol. 1 No. 01 (2024): Journal of Organizational and Human Resource Development Strategies
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/ohds.v1i01.682

Abstract

In shopping online, information plays a key role in decision-making. EWOM, Electronic word of mouth can be used as a reliable source of information. Consumer information is searched for by looking at customer reviews and influencer reviews. They represent various experiences and evaluations of a product that can be taken into consideration. Apart from these two things, Brand Image is also questionable whether it is still influential amidst the many EWOMs circulating. This study aims to examine the effect of influencer endorsements, online customer reviews, and brand image on purchase intentions mediated by trust. In this research, quantitative research was carried out and data were processed from 333 respondents from an online survey spread throughout Indonesia. SEM analyzed the collected data in SmatPLS. The results of the study show that online customer reviews and brand image have an effect on purchase intention and trust, but influencer endorsements do not.
Co-Authors Albubaroq, Hikmat Zakky Risdhianto, Agung Sudarya, Agus Wahyudi, Lilik