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All Journal Sebelas Maret Business Review Bussman Journal : Indonesian Journal of Business and Management Formosa Journal of Science and Technology (FJST) Journal of Organizational and Human Resource Development Strategies
Permatasari, Harnung Indah
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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KENDARAAN OTONOM DI LAUT CHINA SELATAN: MASA DEPAN KEAMANAN MARITIM INDONESIA Permatasari, Harnung Indah; Risdhianto, Agung; Almubaroq, Hikmat Zakky
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.286

Abstract

The conflict in the South China Sea continues to be a crucial issue triggered by overlapping territorial claims and its wealth of natural resources, making it the centre of geopolitical attention. For Indonesia, as the largest archipelagic state, maintaining maritime security, especially in Natuna waters, is a top priority. Despite increased military efforts, challenges such as illegal fishing, territorial violations and limited naval resources remain. This article explores the potential of Autonomous Vehicles (AV) technology-including Autonomous Underwater Vehicles (AUV), Unmanned Aerial Vehicles (UAV), and Unmanned Combat Aerial Vehicles (UCAV)-as a transformative solution to enhance maritime security. Through a qualitative descriptive approach, this research highlights how AVs can optimise border surveillance, ensure continuous monitoring, and reduce operational risks for personnel. The article also discusses the importance of international collaboration and technology transfer to develop AV capabilities for Indonesia's maritime defence. By combining advanced technology and strategic diplomacy, Indonesia can strengthen its sovereignty while contributing to regional stability in the South China Sea
Analysis of the Performance of Indonesia's Defense Offset Policy and Its Development Strategy Using SWOT Analysis Permatasari, Harnung Indah; Almubaroq, Hikmat Zakky; Sudarya, Agus
Formosa Journal of Science and Technology Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i12.13069

Abstract

The research evaluates the implementation of offset policies in Indonesia's defense sector, focusing on its role in advancing domestic industries and technology transfer. Using a qualitative descriptive approach with SWOT analysis, this study examines secondary data, including global best practices and Indonesia's collaborative efforts with France, Germany, UAE, and Russia. Findings reveal Indonesia's potential in leveraging offsets for industrial growth but highlight regulatory, monitoring, and resource challenges. The study concludes that clear regulations, enhanced R&D investment, and structured offset mechanisms are critical for maximizing benefits. Strategic recommendations include establishing a dedicated offset agency and fostering international partnerships. These insights contribute to academic knowledge and offer actionable strategies for Indonesia's defense and economic resilience.
The Effect of Influencer Endorsement, Online Customer Reviews, and Brand Image to Purchase Intention Mediated by Customer Trust in Online Shopping Activities on Tiktok Permatasari, Harnung Indah; Wahyudi, Lilik
Journal of Organizational and Human Resource Development Strategies Vol. 1 No. 01 (2024): Journal of Organizational and Human Resource Development Strategies
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/ohds.v1i01.682

Abstract

In shopping online, information plays a key role in decision-making. EWOM, Electronic word of mouth can be used as a reliable source of information. Consumer information is searched for by looking at customer reviews and influencer reviews. They represent various experiences and evaluations of a product that can be taken into consideration. Apart from these two things, Brand Image is also questionable whether it is still influential amidst the many EWOMs circulating. This study aims to examine the effect of influencer endorsements, online customer reviews, and brand image on purchase intentions mediated by trust. In this research, quantitative research was carried out and data were processed from 333 respondents from an online survey spread throughout Indonesia. SEM analyzed the collected data in SmatPLS. The results of the study show that online customer reviews and brand image have an effect on purchase intention and trust, but influencer endorsements do not.
The influence of brand image on purchase intention in social commerce TikTok Shop: The role of trust Saktiawan, Bimo; Permatasari, Harnung Indah; Wulandari, Trisninik Ratih
Sebelas Maret Business Review Vol 8, No 1 (2023): June 2023
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v8i1.75851

Abstract

People are starting to change their habits, especially after the Covid-19 pandemic, which made them prefer shopping online. Many online shopping platforms can be used by consumers, including social media as well as e-commerce or the social commerce term TikTok Shop. The TikTok application has great potential in the e-commerce sector, including the marketing industry and online shopping media in the form of short videos. On the other hand, TikTok can provide a positive value to the brand image of a product. If the product has a positive brand image, the impact will be that people will trust and know the product well. Besides the brand image, consumer purchase intention is also based on trust. The problem is consumer trust in TikTok as a social media-based online shopping tool is still being debated. This study aims to prove the effect of brand image mediated by customer trust on purchase intention in the social commerce TikTok Shop. This research method is quantitative, and the data used is primary data from an online survey via LimeSurvey. The total number of respondents is 333 people who are spread throughout Indonesia. Next, the collected data was analyzed by SEM on SmartPLS. The results of the study show that brand image has a significant effect on customer trust and purchase intention.
Online customer reviews vs influencer endorsements: Which drives purchase intention through trust? Permatasari, Harnung Indah; Rany, Tarysha Aulya Putri; Firizqi, Henny; Firdaus, Husban Yarjuna
Sebelas Maret Business Review Vol 9, No 2 (2024): December 2024
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v9i2.98544

Abstract

Digital marketing has changed the traditional paradigm, focusing on enhancing product image, competitiveness, and market share through deeper consumer interaction through online platforms. Concentrating on improving product image through features and enhancements, rather than price reduction, is a more effective strategy today. Digital marketing accentuates consumer interaction and brand equity strengthening through platforms facilitating consumer reviews and influencer endorsements. Nonetheless, the influencer's audience fits with the target demographic and the impression they carry needs to be considered by manufacturers. This study addresses the complex relationship between influencer endorsement and online customer reviews on purchase intention combined with trust as a mediator. Data from 333 respondents in Indonesia were analyzed using Structural Equation Modeling (SEM) in SmartPLS. Online reviews, as a form of electronic word-of-mouth (eWOM), significantly influence purchase decisions by increasing trust through objectivity and transparency of product quality and value information. However, influencer endorsement in digital marketing, which is more cost-efficient than conventional media, did not show a significant effect. This research offers important insights for manufacturers in managing their digital marketing strategies by considering the critical role of customer reviews and consumer trust.
Co-Authors Albubaroq, Hikmat Zakky Firdaus, Husban Yarjuna Firizqi, Henny Rany, Tarysha Aulya Putri Risdhianto, Agung Saktiawan, Bimo Sudarya, Agus Trisninik Ratih Wulandari, Trisninik Ratih Wahyudi, Lilik