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The Influence of Employer Branding and Employee Value Proposition on Employee Engagement and Retention at Qara’a Technology Startup Usman, Maharani; Karsim; Mufrihah, Mazayatul; Shalahuddin, Ahmad; Hasanudin
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1505

In a competitive business environment, the ability to attract and retain quality talent is critical to the success of startup companies. This study explores the role of employer branding and employee value proposition (EVP) on employee engagement and retention in startup companies in Pontianak City. This research uses a qualitative approach with data collection methods through in-depth interviews, participatory observation, and document analysis to measure their perceptions of Employer branding and EVP practices and their impact on engagement and retention levels. The results of this study reveal that Qara'a's startup employer branding, based on the dimensions of interest value, social value, economic value, development value, and application value, can increase employee engagement and retention. Furthermore, the application of Qara'a's employee value proposition is packaged attractively and by employee expectations so that the EVP can increase the engagement and retention of Qara'a startup employees.

The Influence of Employer Branding and Employee Value Proposition on Employee Engagement and Retention at Qara’a Technology Startup Usman, Maharani; Karsim; Mufrihah, Mazayatul; Shalahuddin, Ahmad; Hasanudin
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1505

In a competitive business environment, the ability to attract and retain quality talent is critical to the success of startup companies. This study explores the role of employer branding and employee value proposition (EVP) on employee engagement and retention in startup companies in Pontianak City. This research uses a qualitative approach with data collection methods through in-depth interviews, participatory observation, and document analysis to measure their perceptions of Employer branding and EVP practices and their impact on engagement and retention levels. The results of this study reveal that Qara'a's startup employer branding, based on the dimensions of interest value, social value, economic value, development value, and application value, can increase employee engagement and retention. Furthermore, the application of Qara'a's employee value proposition is packaged attractively and by employee expectations so that the EVP can increase the engagement and retention of Qara'a startup employees.

Pengaruh Reward Dan Work-Life Balance Terhadap Retensi Karyawan Melalui Job Satisfaction Sebagai Mediasi Pada Generasi Z Di Coffee Shop Pontianak Muhammad Iqbal Muhaimin; Rizky Fauzan; Pramana Saputra; Karsim
Menulis: Jurnal Penelitian Nusantara Vol. 1 No. 6 (2025): Menulis - Juni
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v1i6.339

Penelitian ini bertujuan untuk menganalisis pengaruh reward dan work-life balance terhadap retensi karyawan, dengan job satisfaction sebagai variabel mediasi, pada karyawan Generasi Z yang bekerja di coffee shop di Pontianak. Menggunakan pendekatan kuantitatif eksplanatori, penelitian ini melibatkan 148 responden yang dipilih melalui metode purposive sampling. Data dianalisis menggunakan Structural Equation Modeling (SEM) berbasis aplikasi SmartPLS 4. Hasil penelitian menunjukkan bahwa reward dan work-life balance berpengaruh positif dan signifikan terhadap job satisfaction, dan selanjutnya job satisfaction memiliki pengaruh kuat terhadap retensi karyawan. Selain itu, job satisfaction terbukti memediasi secara signifikan hubungan antara reward dan retensi karyawan, serta antara work-life balance dan retensi karyawan. Hasil penelitian ini diharapkan dapat memberikan wawasan mengenai bagaimana reward dan work-life balance dapat memengaruhi kepuasan kerja serta mendorong retensi karyawan Generasi Z, khususnya dalam industri coffee shop yang didominasi oleh tenaga kerja muda.

KONFLIK PERAN DAN TARGET KERJA TERHADAP RISIKO KERJA DENGAN STRES KERJA SEBAGAI MEDIATOR PADA DRIVER TRUCK Marchello; Nurul Komari; Karsim; Rizky Fauzan; Pramana Saputra
MERDEKA : Jurnal Ilmiah Multidisiplin Vol. 2 No. 6 (2025): Agustus
Publisher : PT PUBLIKASI INSPIRASI INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/merdeka.v2i6.4853

Penelitian ini mengkaji pengaruh beban kerja fisik dan risiko kerja terhadap kinerja driver transportasi atau jasa pengiriman di Indonesia. Tujuannya adalah menganalisis hubungan antara konflik peran, target kerja, stres kerja, dan risiko kerja pada driver truk. Menggunakan metode kuantitatif dengan pendekatan PLS-SEM melalui perangkat lunak SmartPLS 4, data dikumpulkan dari 160 responden di Kalimantan Barat melalui kuesioner daring dengan teknik purposive sampling. Hasil penelitian menunjukkan bahwa konflik peran tidak berpengaruh signifikan terhadap stres kerja dan target kerja, tetapi target kerja berpengaruh signifikan terhadap stres kerja dan risiko kerja. Stres kerja juga berpengaruh signifikan terhadap risiko kerja. Mediasi stres kerja menunjukkan bahwa konflik peran tidak memengaruhi risiko kerja secara signifikan, tetapi target kerja berpengaruh signifikan terhadap risiko kerja melalui mediasi stres kerja. Studi ini relevan karena menggambarkan tantangan nyata driver truk, menawarkan solusi melalui pengelolaan target kerja untuk mengurangi stres dan risiko, serta memunculkan pertanyaan tentang efektivitas manajemen konflik peran dalam pekerjaan berisiko tinggi.

Pengaruh Work Environment dan Quality of Work Life terhadap Work Productivity Generasi Z: Mental Health sebagai Variabel Mediasi Rijaludin; Karsim; Mazayatul Mufrihah; Pramana Saputra
Mutiara: Jurnal Ilmiah Multidisiplin Indonesia Vol. 3 No. 2 (2025): JIMI - APRIL
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/mutiara.v3i2.395

This study investigates the influence of the work environment and quality of work life on individual work productivity among Generation Z, with mental health serving as a mediating variable within the structural model. Generation Z, as a demographic cohort increasingly dominating the labor force, exhibits distinctive psychosocial characteristics that necessitate adaptive managerial approaches, particularly concerning psychological well-being in the workplace. The sample comprised 161 respondents employed across various industrial sectors in Indonesia, selected using a sampling technique based on Lemeshow’s formula for populations lacking explicit definition. Data were analyzed using the Structural Equation Modeling (SEM) approach to assess causal relationships among constructs and to validate the proposed theoretical model. Empirical findings reveal that both the work environment and quality of work life exert a positive and statistically significant influence on mental health. Furthermore, these two variables also directly contribute to enhanced work productivity. In addition, mental health is demonstrated to be a significant mediator in the relationship between the independent variables and productivity, thereby reinforcing their indirect effects. These results underscore the importance of organizational policy formulation that strategically positions mental health as a core element in human resource management systems. Accordingly, well-being-based workplace interventions not only enhance productivity but also foster a sustainable work ecosystem for the current and future workforce.

Optimalisasi Strategi Edukasi Wisata Kampung Gambut Siantan Hilir Kalimantan Barat: Pengabdian Nur Afifah; Giriati; Mustaruddin; Ilzar Daud; Anwar Azazi; Karsim
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2823

This study aims to determine the process of processing Anti-Fouling System (AFS) documents by PT. Multi Jaya Samudera at the Main Harbormaster and Port Authority Office (KSOP) Belawan. The research method used is a qualitative descriptive approach through observation, interviews, and document studies related to the AFS document issuance procedure. The results of the study indicate that the AFS document processing is carried out in accordance with the provisions of the International Convention on the Control of Harmful Anti-Fouling Systems on Ships and applicable national laws and regulations. The administrative process includes submitting an application, verifying ship documents, technical inspections, and issuing an AFS certificate. In its implementation, PT. Multi Jaya Samudera faced obstacles in the form of delays in document verification and a lack of understanding of AFS regulations among ship crews, but these can be overcome through intensive coordination with the KSOP and increased socialization of regulations. This study is expected to provide input for shipping companies and port authorities to improve administrative efficiency and compliance with international regulations in efforts to prevent marine pollution.

Hubungan shift kerja dan aktivitas fisik dengan gangguan ritme sirkadian pada perawat: Relationship between work shifts and physical activity with circadian rhythm disturbances in nurses Pithaloka, Diyah Ayu; Suratmi; Qowi, Nurul Hikmatul; Fauziah, Anis; Karsim
Jurnal Ilmiah Keperawatan (Scientific Journal of Nursing) Vol. 11 No. 3 (2025): JiKep | Oktober 2025
Publisher : UPPM STIKES Pemkab Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33023/jikep.v11i3.2768

Seorang perawat yang bekerja secara shift biasanya mengalami gangguan ritme sirkardian, hal ini menjadi masalah ketika perawat tidak bisa mengatur jadwal kerja dengan teratur dan menjaga aktivitas fisik secara optimal Tujuan dari penelitian ini adalah untuk Mengidentifikasi hubungan shift kerja dan aktivitas fisik dengan gangguan Ritme Sirkadian pada perawat. Desain penelitian menggunakan metode kuantitatif dengan pendekatan Cross Secttional. Sampel penelitian ini sebanyak 117 perawat yang diambil dengan teknik Clusster Random Sampling, data diambil menggunakan lembar kuisioner. Analisis data menggunakan Uji Spearman Rho dengan shoftware SPSS. Hasil penelitian menunjukan bahwa perawat dengan shift kerja tidak teratur mengalami gangguan ritme sirkadian kategori berat dengan nilai signifikan p value kurang dari alpha maka ada hubungan shift kerja dengan gangguan ritme sirkadian pada perawat, perawat dengan aktivitas fisik rendah mengalami gangguan ritme sirkadian kategori berat dengan nilai signifikan p value kurang dari alpha maka ada hubungan aktivitas fisik dengan gangguan ritme sirkadian pada perawat. Berdasarkan temuan penelitian mengenai hubungan shift kerja dan aktivitas fisik dengan gangguan ritme sirkadian pada perawat diharapkan perawat bisa menerapkan jadwal kerja yang tepat dan meningkatkan aktivitas fisik dapat menjaga keseimbangan ritme sirkadian guna mengoptimalkan kinerja perawat di lingkungan rumah sakit.

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