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Consumer Decisions in Purchasing Consumed Fish at PPI Lonrae, Bone Regency Muhtar, Dian Islamia; Wahid, Abdul; Tahang, Hamzah; Made, Sutinah; Hasani, M. Chasyim
PONGGAWA : Journal of Fisheries Socio-Economic VOLUME 2, NOMOR 2, NOVEMBER 2022
Publisher : Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35911/ponggawa.v2i2.20129

Abstract

This study aims to analyze the variable factors that influence consumer decisions and the dominant factors influencing the purchase of consumption fish at PPI Lonrae, Bone Regency. The research was carried out in December 2021 in Bone Regency. Determination of respondents using Accidental Sampling technique with a total sample of 96 respondents. Sources of data used are primary data and secondary data and then analyzed using multiple linear regression analysis, coefficient of determination, t test and F test. From the results of the study it was found that prices, tastes and consumer income affect consumer purchasing decisions in choosing consumption fish at PPI Lonrae. The result of the coefficient of determination is 0.985, which means that 98.5% of consumption fish purchasing decisions are influenced by the variables Price (X1), Taste (X2), Fish Quality (X3) and Consumer Income (X4). While the remaining 1.5% is influenced by other factors that are not included in the regression model but can also influence respondents in purchasing decisions for consumption fish. The results of the F test show that the variables of price, taste, fish quality and consumer income together have a significant effect on purchasing decisions. The results of the t-test indicate that the variables of price, taste, and consumer income partially have a significant effect on purchasing decisions.
Pelatihan Pengolahan Hasil Perikanan Pada Ibu-Ibu Nelayan Kelurahan Pantai Amal Alawiyah, Tuty; Gaffar, Syamsidar; Rachmawani, Dori; Irawati, Heni; Haryono, M. Gandri; Firdaus, Muhammad; Taqwa, Amrullah; Wiharyanto, Dhimas; Salim, Gazali; Roem, Muhammad; Jabarsyah, Abdul; Achyani, Ratno; Yushra, Yushra; Yusuf, Muhammad Yusfi; Romdoni, Taufiq Ahmad; Kase, Ardy Andreas Bernard; Muhtar, Dian Islamia
Journal of Innovative and Creativity Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

This Community Partnership Program (PKM) aims to enhance the capacity of fisherwomen in Pantai Amal Village, Tarakan City, in processing fishery products into high-value economic commodities through educational-based training and outreach. The local community faces challenges in utilizing aquaculture products such as seaweed and milkfish, which are typically sold in raw form at low prices. This community service activity consists of several stages, including coordination with local leaders, collection of raw materials, dissemination of fish and seaweed nutritional information, and training in processing fishery products into seaweed dodol, amplang, and pempek. The results show that the training increased participants’ knowledge, skills, and creativity in diversifying fishery products. This service activity contributes to the development of educational science, particularly in community empowerment through nutritional literacy, household entrepreneurship, and contextual learning based on local potential. It is expected that this model of educational empowerment can be replicated in other coastal areas.