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Journal : International Journal of Information System and Innovation Management

Digital Marketing, Motivation, and University Image: Key Drivers Of University Choices Kurniawan, Hendrya; Purwati, Astri Ayu; Ginting, Yanti Mayasari; Abdullah, Siti Intan Nurdiana Wong
International Journal of Information System and Innovation Management (IJISIM) Vol. 2 No. 2 (2024): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v2i2.1153

Abstract

This study aims to analyze the effect of digital marketing, motivation and university image on college interest and college decisions in the Master of Management Study program at Pelita Indonesia Institute of Business and Technology. This research is quantitative research The population in the study were students of the IBT PI Master of Management study program in the 2022/2023 academic year. The population of this study was 296 people, the sampling method used was probability sampling. The sampling technique used is simple random sampling The sample size used in this study was 75 respondents, using the Slovin formula. The results of this study indicate that digital marketing has a significant effect on college interest, motivation has a significant effect on college interest, university image has a significant effect on college interest, Digital marketing has an insignificant effect on college decisions, motivation has a significant effect on college decisions, university image has an insignificant effect on college decisions and college interest has a significant effect on college decisions
Fostering Student Techno-Entrepreneurship: A Qualitative Study Of Universities' Role And Support Purwati, Astri Ayu; Hamzah, Zulfadli; Abdullah, Siti Intan Nurdiana Wong
International Journal of Information System and Innovation Management (IJISIM) Vol. 1 No. 2 (2023): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

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Abstract

This research aims to understand how universities support students in technology-based entrepreneurial ventures. Through a series of interviews, the research identified several key ways in which universities support entrepreneurs, including a proactive approach in promoting entrepreneurship, providing entrepreneurship education and training, providing access to financial resources, and assisting students in networking and securing mentorship. However, the research also uncovered some challenges and barriers, including less rapid response to challenges and a lack of specialized support for technology-based start-ups. This research shows that while universities play an important role in supporting tech-based student entrepreneurship, there is still room for improvement. Further research is needed to understand how universities can design and implement more effective entrepreneurship initiatives, how entrepreneurship education can be more effective in increasing entrepreneurial intentions and skills, how universities can be more effective in supporting the financial aspects of entrepreneurship, and how networking and mentorship can be better utilized in the context of technology-based entrepreneurship.
Strategic Innovation in Sharia Governance: The Evolving Management Role of the Sharia Supervisory Board Dwi, Septy Rahma; Lesmita, Febria; Suzana, Suzana; Albahi, Muhammad; Abdullah, Siti Intan Nurdiana Wong; Sitompul, Silvia Sari
International Journal of Information System and Innovation Management (IJISIM) Vol. 2 No. 1 (2024): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

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Abstract

The Shariah Supervisory Board (DPS) plays a vital role in ensuring that the operations and financial products of Islamic financial institutions comply with Shariah principles. This research aims to explore the roles, responsibilities, and challenges faced by DPS through analyzing the available literature. Through the literature study method, this research analyzes various secondary sources, including scientific articles, books, regulations, and reports from Islamic financial institutions. The results show that DPS has a key role in providing trust to stakeholders, but also faces various challenges, such as the lack of uniform global standards and limited resources. This study provides recommendations to strengthen the role of DPS, including improved training and education of DPS members, as well as harmonization of regulations at the international level. Thus, DPS can be more effective in supporting the sustainable growth of the Islamic finance industry in accordance with Islamic principles.