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PERAN KEPUASAN DI DALAM MEMEDIASI KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS NASABAH BANK JATENG CABANG PURWODADI Jarot Santosa; Denny Mahendra; Aris Tri Haryanto
EXCELLENT Vol 7, No 1 (2020): July
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v7i1.622

Abstract

ABSTRAKTujuan penelitian adalah menganalisis dan memberikan bukti empiris signifikansi Pengaruh kualitas produk, kualitas pelayanan terhadap kepuasan nasabah Bank Jateng Cabang Purwodadi. Pengaruh kualitas produk, kualitas pelayanan, kepuasan terhadap loyalitas nasabah Bank Jateng Cabang Purwodadi. Populasi dalam penelitian ini adalah nasabah di Bank Jateng Cabang Purwodadi yang berkunjung pada bulan Desember 2019 sejumlah sekitar 800 nasabah. Sampel yang diambil dalam penelitian ini adalah sebesar 10% dari populasi yaitu sebesar 80 nasabah, dengan teknik acidential sampling dengan cara acak. Hasil penelitian menunjukkan bahwa  Kualitas produk berpengaruh positif dan signifikan terhadap kepuasan nasabah. Kualitas pelayanan berpengaruh negatif dan tidak signifikan terhadap kepuasan nasabah. Kualitas produk berpengaruh positif dan signifikan terhadap loyalitas Nasabah. Kualitas pelayanan berpengaruh positif dan signifikan. Kepuasan nasabah berpengaruh positif dan signifikan terhadap Loyalitas Nasabah. Hasil analisis jalur menunjukkan bahwa: Pengaruh langsung produk dan kualitas pelayanan terhadap loyalitas lebih besar dari pengaruh tidak langsung, sehingga untuk meningkatkan loyalitas lebih efektif melalui jalur langsung.Keywords : kualitas produk, kualitas pelayanan, kepuasan nasabah, loyalitas nasabah.
PENGARUH KEPERCAYAAN, PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUASAN DAN LOYALITAS NASABAH TABUNGAN PADA PD BPR BANK DAERAH KLATEN Jarot Santosa; Denny Mahendra; Aris Tri Haryanto
EXCELLENT Vol 6, No 2 (2019): December
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v6i2.591

Abstract

ABSTRACT The purpose of this research is to know and analyze empirically influence of trust, promotion and product quality on satisfaction and loyalty of customer of saving in PD. BPR of Bank Daerah Klaten. The analytical technique used is by using instrument test which includes validity test and reliability test, linearity test, regression analysis, path analysis, t test, F test, coefficient determination test and correlation analysis. Hypothesis test results trust has a significant effect on customer satisfaction. Promotion has a significant effect on customer satisfaction of savings. Product quality has a significant effect on customer satisfaction. Trust has no significant effect on customer savings loyalty. Promotion has a significant effect on customer savings loyalty. Product quality has no significant effect on loyalty. Satisfaction has a significant effect on customer savings loyalty. The result of F test can be concluded jointly variable of trust, promotion, product quality, and satisfaction influence to customer loyalty of saving PD. BPR of Bank Daerah Klaten. The total R2 result of 0.890 can be interpreted as the loyalty of customers of PD saving. BPR Bank Daerah Klaten explained by the variable of trust, promotion, product quality and satisfaction of 89% and the remaining 11% described other variables outside the research model as an example location, service quality and infrastructure facilities. The result of path analysis shows that the influence of trust through satisfaction is the most dominant influence in influencing customer loyalty of PD saving. BPR of Bank Daerah Klaten. Keywords: Trust, Promotion, Product Quality, Satisfaction, Loyalty