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ANALISIS PENGARUH KETETAPAN HARGA, PROMOSI, DAN FASILITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DI HOTEL YESTOYA WAY JEPARA LAMPUNG TIMUR Buchori, Buchori
issn 1978-6573
Publisher : Fakultas Ekonomi UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Companies that are able to compete in the market is the company that can provide quality products or services. So the company is required to continue to make improvements, especially in the quality of service. It is intended that all the goods or services being offered will have a good place in the eyes of the public as consumers and potential consumers. Because consumers in selecting goods and services based on the motivation that will affect the type, taste the goods and services purchased.Formulation of the problem in this research is "Are there statutes influence price, promotion, and service facilities on consumer satisfaction in Hotel Yestoya Way Jepara East Lampung in 2014?"The purpose of this study was to determine and analyze the effect of statutes price, promotion, and service facilities on consumer satisfaction in Hotel Yestoya Way Jepara East Lampung in 2014.The populations in this study are all consumers who stay at the Hotel Yestoya Way Jepara East Lampung during 2014.Results of the study conclude from this study that the purpose of statutes price, promotion, and service facilities affects customer satisfaction. Results of analysis that has been done by using multiple linear regression formula above, found that the provisions pricing, promotion, and service facilities affects only 0.784 whereas 0.216 influenced by other factors. Therefore both the independent variable is affecting, but the requirements are smaller than these three variables. Thus statutes price, promotion and service facilities affects customer satisfaction at the Hotel Yestoya Way Jepara East Lampung.Â Keywords: Consumer satisfaction, price, promotion, service facilities.

BLUE ECONOMY CONCEPT IN EXTENSION WASTE OF FISH BAUNG INTO FISH OIL IN SUNGAI PAKU VILLAGE KAMPAR KIRI, KAMPAR REGENCY, RIAU PROVINCE Ilza, Mirna; Ikhsan, Ikhsan; Azhari, Azhari; Buchori, Buchori
INTERNATIONAL JOURNAL OF ECONOMIC, BUSINESS AND APPLICATIONS Vol 4, No 1 (2019)
Publisher : INTERNATIONAL JOURNAL OF ECONOMIC, BUSINESS AND APPLICATIONS

Service to the public entitled "Guidance processing of fish waste baung into fish oil in Sei Paku Village, Kampar Kiri, Kampar District, Riau Province "has been carried out for 4 months in order to: 1) provide understanding and insight to the participants extension that baung fish waste can be processed into fish oil. 2) Giving briefing to the participants on the techniques of fish waste processing into fish oil. 3) To motivate participants to conduct business based processed fish waste products to supplement the family income. 4) Maintaining the quality and quantity of fish oil products produced in order to penetrate the wider market. 5) Provide new jobs. 6) Realize blue economy. Blue Economy is an economic concept that will be developed in Sei Paku to the challenging of environmentally destructive economic system, the damage caused by the presence of fish processing waste baung released into the environment. Interest extension with the motto of Blue Economy is no waste is wasted, meaning that all fishery products including waste can be utilized to improve the welfare of the community. Method of activities undertaken to achieve the goal of community service are lectures, discussions, consultations and practical demonstrations directly manufacture baung fish waste into fish oil. Counseling is done four stages starting with preparation for the month of August 2016, the implementation in September 2016, the establishment of a business group in October 2016, evaluation and monitoring in November 2016. As a result, at the end of public education can already take advantage of the technology is taught and business groups has been formed to start a business based on fish waste to increase the family income at the same time realizing the BlueEconomy

Blue Economy Concept in Extension Waste of Fish Baung Into Fish Oil in Sungai Paku Village Kampar Kiri, Kampar Regency, Riau Province Ilza, Mirna; Ikhsan, Ikhsan; Buchori, Buchori
International Journal of Economic, Business & Applications Vol. 4 No. 1 (2019): International Journal of Economic, Business and Applications
Publisher : Program Pascasarjana, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijeba.33

Service to the public entitled "Guidance processing of fish waste baung into fish oil in Sei Paku Village, Kampar Kiri, Kampar District, Riau Province "has been carried out for 4 months in order to: 1) provide understanding and insight to the participants extension that baung fish waste can be processed into fish oil. 2) Giving briefing to the participants on the techniques of fish waste processing into fish oil. 3) To motivate participants to conduct business based processed fish waste products to supplement the family income. 4) Maintaining the quality and quantity of fish oil products produced in order to penetrate the wider market. 5) Provide new jobs. 6) Realize blue economy. Blue Economy is an economic concept that will be developed in Sei Paku to the challenging of environmentally destructive economic system, the damage caused by the presence of fish processing waste baung released into the environment. Interest extension with the motto of Blue Economy is no waste is wasted, meaning that all fishery products including waste can be utilized to improve the welfare of the community. Method of activities undertaken to achieve the goal of community service are lectures, discussions, consultations and practical demonstrations directly manufacture baung fish waste into fish oil. Counseling is done four stages starting with preparation for the month of August 2016, the implementation in September 2016, the establishment of a business group in October 2016, evaluation and monitoring in November 2016. As a result, at the end of public education can already take advantage of the technology is taught and business groups has been formed to start a business based on fish waste to increase the family income at the same time realizing the BlueEconomy

Economic and Social Transformation through Bank Sampah Berkah in Sumbersari, Sekampung District, East Lampung Buchori, Buchori; Aliyah, Hikmatul; Sandora, Putri; Prasetiyo, Prasetiyo
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.171

Waste is a solid material that is a byproduct of human activities, which is no longer desired or needed. According to the World Health Organization (WHO), waste is defined as items from human activities that are no longer needed, used, or wanted, and thus discarded. Waste management includes all activities involved in handling waste from generation to final disposal, including waste minimization, collection, transfer and transportation, processing, and final disposal. In response to this issue, Bank Sampah Berkah in Sumbersari Village, Sekampung District, East Lampung Regency, has taken the initiative to address local waste problems. It is hoped that this waste bank can provide a solution to the existing waste issues. To date, Bank Sampah Berkah manages over 2 tons of waste per month.The research question addressed in this study is: “What is the impact of Bank Sampah Berkah (BSB) on the welfare of the community in Sumbersari Village, Sekampung District, East Lampung Regency?” This study is limited to one variable, which is community welfare, with the object of research being Bank Sampah Berkah. The study location is Sumbersari Village, Sekampung District, East Lampung Regency.The results of the study show that the calculated Chi-Square value is 320.07. Based on the 5% and 1% significance levels, the Chi-Square table values are 43.773 and 50.892, respectively. Thus, the calculated Chi-Square value is greater than the Chi-Square table values at both the 5% and 1% significance levels (43.773 320.07 50.892). This indicates that the presence of Bank Sampah Berkah in Sumbersari Village, Sekampung District, East Lampung Regency has a positive impact on improving community welfare.

The Correlation Between Marketing Elements and Consumer Purchase Interest at Suzuki Persada Car Dealer Buchori, Buchori; Dede, Dede; Sandora, Putri; Wati, Nani Lina
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i1.169

This study aims to evaluate the impact of each element of the marketing mix on consumer purchase interest, providing valuable insights for Suzuki Persada Car Dealer in developing more effective marketing strategies. The data collection techniques for this research include questionnaires and documentation. The sample in this study consists of 100 consumers interested in purchasing a car at the Suzuki Persada car dealer in Lampung.The results of this study are: (1) the questionnaire instrument used is valid, as the calculated R value is greater than 0.300, (2) the reliability test results, which determine the accuracy of the measuring instruments used, show values of 0.717 for product quality, 0.762 for price, 0.892 for place, 0.745 for promotion, and 0.751 for purchase interest, all of which are greater than the minimum value of 0.6, (3) product quality significantly influences purchase interest by 59.1%, (4) price significantly influences purchase interest by 61.7%, (5) place significantly influences purchase interest by 43.9%, (6) promotion significantly influences purchase interest by 51.5%, (7) product quality, price, place, and promotion significantly influence purchase interest by 80.2%, with the remaining influence coming from other factors

Sosialisasi Kepedulian Lingkungan dan Pengelolaan Sampah dengan Metode 3R Rahayu, Sri; Fauzi, Fauzi; Gumanti, Miswan; Kadaryanto, Budi; Vedy, Nabila Kharimah; Susianto, Didi; Buchori, Buchori; Jatiningrum, Citrawati
Lentera Pengabdian Vol. 2 No. 04 (2024): Oktober
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v2i04.537

Tujuan kegiatan pengabdian kepada masyarakat ini adalah memberikan edukasi kepada masyarakat agar lebih peduli kepada lingkungan. Peduli lingkungan bermakna bahwa setiap individu memiliki kepedulian terhadap diri, orang lain, dan makhuk hidup lain seperti tumbuhan dan hewan. Wujud dari kepedulian lingkungan salah satunya adalah bersedia mengolah sampah dengan metode Reduce, Reuse, dan Recycle/3R. Kegiatan yang dilakukan dengan memberikan sosialisasi mengenai dampak buruk lingkungan, akibat sampah organik maupun an-organik yang belum dikelola dengan baik. Kegiatan ini diadakan di TPS3R Pringsewu Barat, Kabupaten Pringsewu, Lampung. Peserta kegiatan ini adalah dosen dan mahasiswa. Selain mendapatkan pengetahuan lingkungan pada kegiatan ini juga peserta dapat melihat secara langsung proses pengolahan sampah menjadi produk setengah jadi, dan produk hasil dari pengolahan sampah dalam bentuk berbagai produk. Produk tersebut antara lain pupuk kompos, bantal berisi styrofoam, tempat tisu dari koran/kertas bekas, tempat air mineral dan produk-produk lainnya. Setelah kegiatan ini diharapkan dapat menambah pengetahuan lingkungan bagi peserta yang pada akhirnya dapat menumbuhkan kepedulian lingkungan, dan dapat bersedia mengimplementasikan 3R dalam kehidupan sehari-hari.

MENGUNGKAP HUBUNGAN ANTARA STORE ATMOSPHERE, HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Sinta, Ega Dwi; Pariyanti, Eka; Buchori, Buchori; Rinnanik, Rinnanik
Derivatif : Jurnal Manajemen Vol 18, No 2 (2024): November
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v18i2.2236

Penelitian bertujuan untuk mengetahui bagaimana hubungan antara Store Atmosphere, Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Koperasi Karyawan Blok D PT. Gula Putih Mataram. Penelitian menggunakan metode penelitian kuantitatif, adapun respondennya berjumlah 97 yang digunakan dalam skala likert, menggunakan program SPSS Versi 29 untuk menghasilkan analisis regresi linear berganda. Hasil analisis regresi menunjukkan bahwa hanya harga (B = 0,140; t = 2,111) dan kualitas pelayanan (B = 0,403; t = 7,096) yang signifikan memengaruhi keputusan pembelian konsumen di Koperasi Karyawan Blok D PT. Gula Putih Mataram. Sebaliknya, store atmosphere (B = 0,061; t = 0,753) tidak berpengaruh signifikan terhadap keputusan pembelian.Kata kunci: Store Atmosphere, Harga, Kualitas Pelayanan, Koperasi karyawan blok D

THE EFFECT OF PRICE, VARIATION PRODUCT AND SERVICE QUALITY ON BUYING DECISION AT MARKET PLACE SHOPEE Miftahudin, Dwi; Sugiono, Sugiono; Rinnanik, Rinnanik; Desastra, Yolla Zelika; Buchori, Buchori
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12510

This research aims to determine the influence of price, product variety and service quality on purchasing decisions at the Shopee market place at the As-Sya'roniyyah Islamic boarding school. This research method uses a quantitative approach. The population in this study was an unlimited number of students at the As-Sya'roniyyah Islamic boarding school. The sampling technique used Purposive Sampling Technique, with the criteria being that respondents had made purchases at the Shopee market place, at least twice, were at least 15 years old, male or female. Data collection techniques through distributing questionnaires to respondents who meet the criteria. The data analysis method used is Multiple Linear Analysis with SPSS (Statistical Product and Service Solution) version 25. This research proves that the more and higher the product variety and service quality, the more purchasing decisions will increase, while price is not able to increase purchasing decisions. There are many more variables that influence purchasing decisions that were not examined in this research. This research focuses on one object and the results of this research cannot be generalized to other objects that are not the same. Improving knowledge in making a strategy or decision in reaching potential consumers and retaining consumers in purchasing products in this research object This research focuses on the shopee market place object at the As-Sya'roniyyah Islamic boarding school with the variables price, product variety and service quality which are the variables that influence consumer purchasing decisions at that object. Keyword : price, product variation, quality service, buying decision

THE INFLUENCE OF THE USE OF INFORMATION AND ORGANIZATIONAL COMMUNICATION TECHNOLOGY ON THE PERFORMANCE OF VILLAGE APPARATUS IN PASIR DISTRICT EAST LAMPUNG SAKTI Aliyah, Hikmatul; Buchori, Buchori; Anhari, Ahmad
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12514

For the development of public services, government organizations need to be able to create and enhance services. Resources are necessary for all organizations, including governmental and commercial ones, to accomplish their objectives. One organizational resource that is essential to reaching shared objectives is human resources. The public expects the government to provide quality services. Performance evaluations are given to employees. Village authorities in the Pasir Sakti District of East Lampung are among the staff members whose work is evaluated and in need of improvement in order to promote organizational performance. The degree of service provided by village government personnel is measured by their performance. "The Influence of Organizational Information and Communication Technology on the Performance of Village Officials in Pasir Sakti District, East Lampung" is the research's stated goal. Since the research is given as statistics, the author in this instance used a quantitative approach to perform the study. Keywords: Information Technology, Organizational Communication, Employee performance

Pengabdian Kepada Masyarakat: Menentukan Topik-Topik Penelitian Manajemen, dan Menulis Skripsi yang Efektif Rahayu, Sri; Bakhri, Syaiful; Buchori, Buchori; Rinnanik, Rinnanik; Aliyah, Hikmatul; Sugiono, Sugiono; Vedy, Nabila Kharimah; Kadaryanto, Budi
Dedikasi: Jurnal Pengabdian Lentera Vol. 2 No. 05 (2025): Mei 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/djpl.v2i05.882

Tujuan dari kegiatan pengabdian ini adalah untuk memberikan pembekalan kepada mahasiswa mengenai cara menulis proposal dan laporan penelitian skripsi, dan pemilihan topik-topik penelitian dibidang manajemen. Peserta kegiatan ini adalah mahasiswa semester 6 Program Studi Manajemen, Fakultas Ekonomi, Institut Bakti Nusantara, Lampung. Metode pelaksanaan kegiatan pengabdian ini menggunakan metode sosialisasi dan edukasi yaitu narasumber memberikan pengetahuan penelitian terutama cara menulis proposal, laporan skripsi, serta cara membuat kutipan secara efektif, juga mengenai bagaimana cara menentukan topik-topik penelitian dibidang manajemen. Peserta kegiatan ini antusias mengikuti acara dari awal sampai akhir, juga aktif bertanya dan berdiskusi. Hasil dari kegiatan ini mahasiswa memahami cara memilih dan menentukan topik-topik penelitian dalam bidang manajemen, antara lain manajemen pemasaran, keuangan dan Manajemen Sumberdaya Manusia. Selain itu mahasiswa dapat memahami bagaimana menulis proposal maupun laporan penelitian skripsi secara efektif serta cara membuat kutipan yang benar. Acara ini sangat penting diadakan sebagai bekal mahasiswa sebelum praktik membuat proposal dan laporan penelitian skripsi secara nyata sebagai syarat kelulusan studi. Oleh karena itu acara seperti ini harus diadakan lagi dimasa yang akan datang dan ditingkatkan menjadi pelatihan dan pendampingan.

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