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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Ekonomi SUBSERVE: Community Service and Empowerment Journal
Putra, Muhammad Farrel Risyawal
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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MENINGKATKAN PENJUALAN BISNIS UMKM DENGAN MANAJEMEN SOSIAL MEDIA Putra, Muhammad Farrel Risyawal; Yuliana, Lingga; Perkasa, Didin Hikmah; Alfian, Rendi
SUBSERVE: Community Service and Empowerment Journal Vol. 3 No. 1 (2025): Januari 2025
Publisher : Prime Identity Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/scsej.v3i1.56

Abstract

Kegiatan pelatihan ini bertujuan untuk menciptakan pandangan visual suatu merek yang membawa nilai-nilai merek akan menstimulus minat konsumen dalam menentukan keputusan pembelian. Pelatihan diselenggarakan pada 15 Februari 2024 – 20 Mei 2024 yang diselenggarakan secara daring dengan memanfaatkan platform media sosial instagram. Melalui wadah Noire Project, pelatihan ini berfokus pada peningkatan penjualan bisnis klien yang merupakan pelaku UMKM melalui strategi manajemen sosial media yang terarah dan terukur. Portofolio media sosial pelaku UMKM menjadi wajah awal bagaimana branding yang dilakukan penjual untuk menarik perhatian calon pelanggan. Noire Project sebagai agensi manajemen media sosial, dapat membantu pelaku UMKM meningkatkan penjualan secara signifikan melalui strategi media sosial yang efektif. Penulis menyimpulkan dengan adanya pelatihan ini diperoleh hasil bahwa penggunaan strategi media sosial yang tepat, seperti pembuatan konten yang menarik, penargetan iklan yang efektif, dan analisis data yang mendalam, dapat meningkatkan kesadaran merek, menghasilkan prospek yang berkualitas, dan mendorong konversi penjualan.
SOSIALISASI PENGGUNAAN WADAH SEKALI PAKAI DENGAN MATERIAL ALAMI Humaira, Aliffia; Yuliana, Lingga; Putri , Aurellia Nadira; Muftikhali, Qilbaaini Effendi; Suhisman, Niken Citra; Delia, Refa Dias I; Clara, Virjinia; Novyta, Novyta; Putra, Muhammad Farrel Risyawal; Alfian, Rendi
SUBSERVE: Community Service and Empowerment Journal Vol. 3 No. 1 (2025): Januari 2025
Publisher : Prime Identity Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/scsej.v3i1.67

Abstract

Kegiatan sosialisasi ini bertujuan meningkatkan kesadaran masyarakat untuk bijak menggunakan wadah makanan yang sehat serta aman. Sosialisasi ini memperkenalkan inovasi produk wadah makanan dari sabut kelapa. Produk wadah makanan dari sabut kelapa ini dirancang untuk memenuhi kebutuhan konsumen yang peduli terhadap lingkungan dan berkomitmen pada keberlanjutan. Oleh karena itu, sosialisasi ini ditujukan untuk perwakilan komunitas pecinta alam yang berada di Institusi pendidikan sekitaran Jakarta. Hal ini dipertimbangkan berdasarkan aksesibilitas penulis dengan peserta kegiatan. Kegiatan sosialisasi ini berlangsung dari bulan November hingga Desember 2024. kegiatan sosialisasi ini menunjukkan bahwa diperlukan perubahan untuk dapat mewujudkan lingkungan yang bersih dan bebas dari sampah plastik dan styrofoam. Implementasi manajerial dalam kegiatan ini diharapkan ada mitra yang bersedia untuk memproduksi secara massal dengan harga yang terjangkau. Sehingga masyarakat dapat beralih untuk menggunakan wadah makanan sekali pakai yang aman serta ramah lingkungan.
IMPLEMENTASI DESIGN THINKING DALAM PENGEMBANGAN SISTEM E-KOPERASI DI SMK KOSGORO BOGOR Athaullah, Fathin Abrar; Yuliana, Lingga; Kurniawan, Anarta Abimanyu; Muftikhali, Qilbaaini Effendi; Pranata, Dedy; Manalu, Christopher Ferdinand Darren; Maulana, Fadli Mughni; Novyta, Novyta; Masnia, Masnia; Putra, Muhammad Farrel Risyawal; Alfian, Rendi
SUBSERVE: Community Service and Empowerment Journal Vol. 3 No. 1 (2025): Januari 2025
Publisher : Prime Identity Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/scsej.v3i1.68

Abstract

Tujuan kegiatan pengabdian ini adalah mengimplementasikan design thinking dalam pemanfaatan E-Koperasi Di SMK Kosgoro Bogor. Kegiatan ini melibatkan para guru dengan kriteria pengguna sistem koperasi online yang bekerja di SMK Kosgoro Bogor. Implementasi ini dilaksanakan pada bulan Desember 2024 dengan beberapa pendekatan berdasarkan konsep design thinking antara lain, Empathize, Define, Ideate, Prototype dan Test. Implementasi sistem koperasi online berhasil meningkatkan efisiensi pengelolaan koperasi. Proses manual yang sebelumnya memakan waktu kini digantikan dengan sistem otomatis, seperti pengajuan pinjaman, pengecekan saldo, dan pembayaran cicilan, yang dapat diselesaikan dalam hitungan menit. Selain itu, sistem berbasis online ini memberikan kemudahan aksesibilitas bagi para guru, memungkinkan mereka mengakses layanan koperasi kapan saja dan dari mana saja menggunakan perangkat digital.
Hyper-Personalization For Customer Innovativeness, Customer Involvement and Adoption Intention Alfian, Rendi; Yuliana, Lingga; Perkasa, Didin Hikmah; Putra, Muhammad Farrel Risyawal
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 9, No 1 (2025): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i1.22881

Abstract

In the context of smartphone product uptake, this study attempts to investigate how hyper-personalization can affect customer innovativeness and customer involvement. Businesses can offer features and information that are customized to each customer's tastes by using a hyper-personalization strategy, which can raise customer engagement and interest in using the product. Taking samples with 100 responders is possible using the purposeful sampling technique. Smartphone users in South Jakarta between the ages of 17 and 50 met the requirements to participate in this study. July 5–6, 2024, was the date of data gathering. Primary data sources are the source of the data. Google Form serves as an intermediary in the distribution of primary data in the form of a questionnaire. Smart PLS version 4.1.0.0 is a data processing program that may be used to analyze data using the partial least squares technique. The outcomes of the research support the first hypothesis, which holds that adopt intention is influenced by consumer innovation. The impact of consumer innovativeness on customer involvement is demonstrated by the second hypothesis. The research's managerial implications include the possibility for businesses in the smartphone sector to keep introducing innovative items to market as a result of the public's approval of new products. Consumers anticipate new products since they are accustomed to using smartphones.
The Impact of Work Stress and Job Burnout on Turnover Intention among Indonesia-China Integrated Industrial Employees Yuliana, Lingga; Azmy, Ahmad; Nurwardana, Johan Ramadhan; Perkasa, Didin Hikmah; Alfian, Rendi; Aisah, Nur; Putra, Muhammad Farrel Risyawal
Journal of Applied Business Administration Vol 9 No 1 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v9i1.8108

Abstract

This research aims to analyze the impact of work stress and job burnout on Turnover Intention in companies located in the Indonesia-China Integrated Industrial Zone. A quantitative research method is used. Purposive sampling was a sampling technique involving 107 respondents. Data sources come from primary and secondary data. Primary data is distributed in the form of a questionnaire via Google Forms as an intermediary. Meanwhile, secondary data comes from internal case study companies. Closed statements were submitted in this study, and a Likert scale was used to indicate strongly disagree, disagree, agree, and strongly agree. Partial Least Square is a technique for data analysis using Smart PLS version 4.1.0.0 as a data processing tool. the first hypothesis indicates a relationship between work stress and turnover intention. Turnover intention and job burnout are unaffected by each other, as the second hypothesis demonstrates. Workers need to be able to handle a lot of work. This is due to work culture factors applied by Chinese migrant workers. Where workers are accustomed to uncertain work situations and work under pressure.
Analysis of Brand Credibility and Brand Reputation on Brand Performance Saputri, Rara Zulia; Putra, Muhammad Farrel Risyawal; Yuliana, Lingga
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Leveraging the iPhone brand as a case study, the purpose of this research is to examine the impact of brand credibility and reputation on brand performance. Methods of quantitative description are used in this study. The present study employed purposive sampling, whereby the participants were selected based on their knowledge of and experience with purchasing iPhone brand products within the purchase range of March 2023 - March 2024. In all, 104 people took part in this study. Version 3.3.9 of the Smart PLS analysis program is used to process partial least squares, which are utilized in data analysis in research. Respondents were given a Google Form questionnaire with a scale from 1 to 4 that included the options for strongly disagree, disagree, agree, and highly agree. The study's findings demonstrate how brand credibility affects brand performance. Then, brand performance is influenced by brand reputation. The author's managerial inference is that buyers often second-guess their decision to purchase a product at a high cost. Because people, especially in Indonesia, continue to cite the rule of demand, which states that buyers would purchase a comparable good at a lower cost if the price of one product is higher than another. Secondly, the straightforwardness of finding iPhone products in stores should not be taken into account when making a direct purchase. Customers will take selling price and features into perspective.
Co-Authors Ahmad Azmy Alfian, Rendi Athaullah, Fathin Abrar Clara, Virjinia Delia, Refa Dias I Didin Hikmah Perkasa Humaira, Aliffia Johan Ramadhan Nurwardana Kurniawan, Anarta Abimanyu Lingga Yuliana Manalu, Christopher Ferdinand Darren Masnia Masnia, Masnia Maulana, Fadli Mughni Novyta, Novyta Nur Aisah Pranata, Dedy Putri , Aurellia Nadira Qilbaaini Effendi Muftikhali Saputri, Rara Zulia Suhisman, Niken Citra