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All Journal Jurnal Media Wahana Ekonomika Media Wisata International Journal of Artificial Intelligence Research Padaidi: Journal of Tourism Dedication Padaidi: Journal of Tourism Dedication
Zulkifli, Andi Ade
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Transportation Other

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Journal : Media Wisata

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Implementation of Technology and Housekeeping Innovations on Efficiency, Effectiveness and Employee Performance in The Galesong Tourist Area of Takalar Regency Nasir, Muhammad Ersyad; Ab, Ahmad; Zulkifli, Andi Ade
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.710

Abstract

This study analyses the impact of technology and innovation on operational performance in the housekeeping section of the tourist area in Takalar Regency. Data from employee interviews indicate that while technology adoption varies, advanced technology has increased efficiency, service quality, and customer satisfaction. Challenges include a lack of training and resistance to change. To overcome these, the study suggests investing in technology, employee training, and collaborating with technology providers. In conclusion, technology and innovation are crucial for enhancing productivity and customer satisfaction in the hospitality sector.
The Influence of Location, Price, Promotion, and Laundry Fragrance on the Decision to Use Laundry Services in Makassar Arif, Muh.; Alimukti, Bagus Alwi; Ab, Ahmad; Zulkifli, Andi Ade
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.741

Abstract

This study aims to analyze the effect of location, price, promotion, and laundry perfume aroma partially and simultaneously on decisions to use laundry services in Makassar. Data were collected through a survey of 165 laundry customers in Makassar. The analysis technique used is multiple linear regression. The results showed that location and promotion have a positive and significant effect on the decision to use laundry services while price and laundry perfume aroma have a negative and significant effect on the decision to use laundry services. The closer or easier the location of the laundry to the customer's residence, the cheaper the price offered, and the more intensive the promotion carried out, the more likely the customer is to use laundry services. The smell of laundry perfume that does not follow the tastes of laundry consumers will result in a decrease in the decision to use laundry services by consumers. Simultaneously, the variables of location, price, promotion, and laundry perfume aroma have a simultaneous and significant effect on the decision to use laundry services. Based on the results of this study, it is recommended for entrepreneurs or managers of laundry businesses to pay attention to business locations, prices offered, promotions carried out, and the aroma of laundry perfume used to increase the number of laundry customers.
Co-Authors AB, Ahmad Ab, Ernawati Alimukti, Bagus Alwi darwis darwis, darwis Herry Rachmat Widjaja Ismail Ismail Lumbantoruan, Nikson Hendra Muh. Arif Nasir, Muhammad Ersyad Priyanto, Wisanggeni Agus Rita Rita, Rita Saputri, Faradillah Winowatan, Wim J