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All Journal Jurnal Ilmiah Edunomika (JIE) Jurnal Abdimas Bina Bangsa Ikomik: Jurnal Ilmu Komunikasi dan Informasi Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Chrisulianti, Rizki
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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GEN Z DIGITAL COMMUNICATION PATTERNS IN LEARNING MANAGEMENT SYSTEM LEARNING Sri Rahayu, Hilda; Chrisulianti, Rizki; Manafi Albar, Fauzan; Utamie Subiakto, Vania
IKOMIK: Jurnal Ilmu Komunikasi dan Informasi Vol. 4 No. 2 (2024): December
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/ikomik.v4i2.10272

Abstract

The impact of the covid-19 pandemic in digital communication, giving new colours in the field of online learning, digital communication patterns are increasingly being applied, especially in the field of education. This has several impacts on students who are accustomed to offline or face-to-face lectures. The purpose of this research is to apply communication patterns in the context of online education through the e-learning Learning management system (LMS) at the Wiyata Indonesia Institute of Management to gen z students, lecturers act as a source of information, the media or technology used acts as a sender, students as recipients, and the goal is student understanding of the messages conveyed, and what are the impacts caused. The research method used is qualitative research method. With a case study approach, this research is field research because the data is obtained directly from the sources, which are five gen z students and one communication science lecturer. The results showed that the communication pattern was categorised as a communication pattern by applying 4 communication patterns, some of these stages were only carried out only during the online learning process. By applying a computer-based communication method through the Learning Management platform, the communication pattern is categorised as a communication pattern by applying 4 communication patterns. Keywords: Communication Pattern, Digital, Learning Management System.
OPTIMIZING DIGITAL LITERACY: COUNSELING ON THE USE OF SMART SOCIAL MEDIA AMONG HIGH SCHOOL STUDENTS PONPES ARSYADA BOGOR Albar, Fauzan Manafi; Salsabil, Syifa Hanifa; Priyana, Indarta; Chrisulianti, Rizki; Jaya, Umban Adi
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1312

Abstract

This counseling activity on the smart use of social media for Arsyada Bogor High School students was held on September 14, 2024. This counseling uses an educational, participatory, and evaluative approach that aims to improve digital literacy and understanding of ethics in the use of social media among students. This activity consisted of educational sessions, interactive workshops, group discussions, and awareness campaigns. Based on the evaluation results, the counseling successfully improved students' understanding of digital literacy, online privacy, and ethical use of social media. Feedback from participants showed high satisfaction with the methods and materials used. However, time constraints and varying levels of student understanding posed challenges in delivering in-depth materials. The outreach had a positive impact, but requires ongoing support and follow-up programs to ensure students continue to apply the knowledge gained in their daily use of social media.
PELATIHAN PENGEMBANGAN MANAJEMEN SUMBER DAYA MANUSIA DAN KUALITAS PELAYANAN UNTUK MENINGKATKAN PRODUKTIVITAS PADA PABRIK KUDA TANDANG OLAHAN SNACK KOTA SUMEDANG Pramesti, Hasti; Dewi, Ade Nurhayati; Mawardi, Amna; Chrisulianti, Rizki; Winarni, Riani
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1675

Abstract

This community service aims to develop human resource (HR) management and improve service quality to increase productivity at Kuda Tandang Factory, a traditional snack producer in Sumedang City. Since its establishment in 2013, the company has faced challenges in HR management and service quality that affect production efficiency and product quality. With increasingly tight competition in the processed food sector, Kuda Tandang Factory needs to develop HR management strategies and improve services to maintain competitiveness in the market. The proposed program includes HR needs analysis, technical and managerial training, development of a performance management system, and periodic performance evaluation. The results of the community service show significant improvements in employee skills, operational efficiency, and service quality, which have an impact on increasing productivity by up to 20% and increasing customer satisfaction. This community service highlights the importance of effective HR management and good service quality to drive competitiveness in the SME sector, and offers a model that can be adapted by other SMEs in the processed food industry.
BUSINESS SUSTAINABILITY STRATEGY FOR MSMEs THROUGH DIGITAL MARKETING OPTIMIZATION AND PRODUCT INNOVATION Pramesti, Hasti; Jaya, Umban Adi; Albar, Fauzan Manafi; Chrisulianti, Rizki; Wulandari, Dwiwahjuni
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 4 (2025): MEI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i4.932

Abstract

This research aims to explore the influence of digital marketing and innovative products on the long-term success of small and medium-sized enterprises in the Greater Sukabumi region. Digital marketing is defined as an effective and efficient method of promoting products through digital channels, while product innovation focuses on developing or refining products to meet the changing needs of the market. The research method involved 35 culinary MSME players who use at least one digital marketing application, with data collection through questionnaires. The analysis of the data involved a thorough examination of validity and reliability, complemented by multiple linear regression analysis. The study's findings reveal that digital marketing significantly influences the sustainability of business operations, evidenced by a regression coefficient of 0.284. Furthermore, the research highlights that product innovation exerts an even more profound effect on business success, as indicated by a coefficient of 0.447. The F test showed that the overall regression model was significant, with an F value of 59.279 (p < 0.001). These findings are consistent with the literature showing that digital marketing adoption and product innovation are key factors in improving MSME competitiveness and performance. This study recommends improving access to technology and digital training for MSMEs, as well as collaboration with educational institutions to encourage product innovation. The limitations of this study lie in the limited number of samples and the absence of in-depth analysis of other factors that affect business continuity.
The Influence of Incentives and Work Discipline on Employee Performance (Study on Pharmaceutical Companies) Jaya, Umban Adi; Priyana, Indarta; Rikhe, Intan; Chrisulianti, Rizki; Herdiani, Herni
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 4 No. 3 (2025): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/marginal.v4i3.1719

Abstract

Indonesia’s pharmaceutical industry grows 7-10% yearly with a market over IDR 100 trillion. However, companies like PT Bina San Prima struggle to improve employee performance, unsure which incentives and discipline policies work best to boost productivity and stay competitive. The main objective of this research is to investigate how incentives and adherence to rules impact the performance of employees at PT Bina San Prima, which is a pharmaceutical company located in Sukabumi. To achieve this, a quantitative method was employed, involving the use of multiple linear regression analysis to assess the connection between different factors. The study included all staff members of PT Bina San Prima, with a total of 51 participants chosen through a method of probability sampling. Information was gathered via surveys using a scale of measurement, with tests conducted to confirm the accuracy and consistency of the data-collecting tools. The examination findings reveal that both rewards (X1) and adherence to rules (X2) positively and notably impact employee productivity (Y), with adherence to rules having a more pronounced effect. An 82% coefficient of determination (R²) signals that the combined variables of rewards and adherence to rules can account for the majority of fluctuations in employee productivity, although 18% can be attributed to other factors. This research proposes enhancing discipline schemes and enhancing rewards to enhance employee productivity. Weaknesses of this research include the concentration on a restricted number of variables and the utilisation of a quantitative method that disregards the qualitative aspect.
STRATEGI PENGEMBANGAN KOPERASI SIMPAN PINJAM (KSP) HEGAR MEKAR KOMPLEK PERUMAHAN PANGHEGAR PERMAI KOTA BANDUNG chrisulianti, Rizki
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.18049

Abstract

Penelitian ini dilaksanakan di KSP Hegar Megar yang berlokasi di Komplek Perumahan Panghegar di Kota Bandung Jawa Barat. Terdapat beberapa Strategi pengembangan usaha yang dilakukan, pertama, melalui produk jasa keuangan yaitu produk simpan dan pinjam untuk pensiun, dan warga penduduk setempat yang berdomisili dan berstatus sebagai warga perumahan Komplek Panghegar Permai Kota Bandung serta bunga kredit yang diterapkan sebesar 2 persen perbulan dengan sistem anuitas dan memiliki jangka waktu angsuran kreditnya maksimal 12 bulan. Kedua, pengembangan Sumber Daya Manusia, Dimana hasil penelitian menunjukkan sumber daya karyawan yang belum memadai, walaupun demikian kompetensi karyawan dikembangkan melalui program sosialisasi dan pelatihan yang dilaksanakan secara langsung oleh panitia koperasi Simpan Pinjam Hegar Mekar setiap periodenya. Ketiga, Pengadaan sarana dan prasarana Dimana Sarana dan prasarana KSP Hegar Mekar dilakukan dengan memanfaatkan fasilitas komplek yang sudah memadai untuk menunjang kegiatan pelayanan usahanya. Keempat, Permodalan, yaitu Permodalan yang bersumber dari setoran uang para anggota dan dikembangkan dengan Sisa Hasil Usaha (SHU). Koperasi Sejahtera selalu surplus setiap tahunnya sehingga mendapatkan SHU yang selanjutkan dialokasikan untuk menambah modal kerja pada pelaksanaan kegiatan KSP Hegar Mekar. Kesimpulan dari penelitian ini bahwa KSP Hegar Mekar memiliki aktifitas usaha yang cukup baik dan berdampak positif bagi lingkungan sekitar. Strategi pengembangan usaha terlihat cukup baik seiring dengan peningkatan permodalannya setiap tahun.
Co-Authors Albar, Fauzan Manafi Amna Mawardi Dewi, Ade Nurhayati Herdiani, Herni Manafi Albar, Fauzan Pramesti, Hasti Priyana, Indarta Rahayu, Hilda Sri Rikhe, Intan Salsabil, Syifa Hanifa Umban Adi Jaya Vania Utamie Subiakto Winarni, Riani Wulandari, Dwiwahjuni